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NAMING WSOs, Sales Offers / Pages & Products

by professorrosado
11 replies
A lot of folks complain that sales offers and WSOs don't deliver what they promise. I find that it all begins with the title of the thread and/or the product.

Then should it reflect exactly what is being offered or just the benefits of ownership? Should the reality of your product's use, utility or characteristics be the determinant of its name (or thread / WSO Title) or should our hype about the thing shape its name & respective titling?

I just saw a WSO say that it was a "so and so" Machine and it turns out to be a system or a method! There is no "machine" for which I expected SOFTWARE!!! I believe that this type of hype over truth in sales is what makes people ask for a refund and only in the cases where the content is good anyway, will the sales stick. But this is my opinion - what do you warriors think and what are your personal practices?

Shouldn't the term "Machine" imply automation - as in software?
What do you mean when you say "System"?
What do you mean when you say "Method"?
What do you mean when you say "Blueprint"?

What other terms have you used or seen used and what were they actually and what should they have meant?

Related thread for reference and further study:
http://www.warriorforum.com/main-int...oduct-lie.html
#naming #offers #pages #products #sales #wsos
  • Profile picture of the author Rob Howard
    If I saw machine, I would think "system on automation". That doesn't necessarily mean software.

    Rob
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    • Profile picture of the author professorrosado
      Originally Posted by ccmusicman View Post

      If I saw machine, I would think "system on automation". That doesn't necessarily mean software.

      Rob
      Would the outsourcing of tasks satisfy the characteristic for "automation"?

      Wikipedia
      Automation is the use of control systems and information technologies to reduce the need for human work in the production of goods and services.

      Control System
      A control system is a device, or set of devices to manage, command, direct or regulate the behavior of other devices or system
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      • Profile picture of the author Rob Howard
        Originally Posted by professorrosado View Post

        Would the outsourcing of tasks satisfy the characteristic for "automation"?

        Wikipedia
        Automation is the use of control systems and information technologies to reduce the need for human work in the production of goods and services.

        Control System
        A control system is a device, or set of devices to manage, command, direct or regulate the behavior of other devices or system
        Well, most people don't know (or care) about textbook definitions of things.

        The common use of the word "automation" in the IM niche means "ME/CUSTOMER" not doing the work.

        A fully automated system is one in which the owner of the business doesn't do any work. It's automated from the stand point that other people AND/OR software does the tasks.

        I run a lot of WSO's and I see a lot of people who run WSO's. Based on what I see, the word automation is completely understood to mean "hands off".

        Rob
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  • Profile picture of the author MarketingChad
    I think if you're going for a branded name that might include the word "Machine" that's fine as long as you make it absolutely clear it's not software. I think it's shady though when product creators play off of people's assumptions and word associations just to sell the product.
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  • Profile picture of the author George Wright
    With all due respect Professor,

    Otherwise stated, no disrespect intended,

    I'm a big fan of one of Lewis Carroll's quotes, I think it was Humpty Dumpty who actually said it, however I'll stand corrected. The quote is roughly....

    "Every word I choose means exactly what I choose it to mean."

    What does "bug" me is the ever growing, and it's been going on for a very long time here, why? because it can, the ever growing attempt for a few members to control what other members put in their sales letters. There is another thread on this going on right now.

    If the word police had their way all sales letters would look the same and appeal to everyone. Impossible.

    Sooner or later the ultimate FORCE you to do it argument will pop up, "The FTC says, bla bla bla. Usually the FTC could care less about the point the "enforcers" are trying to foist on the masses.

    Anyway, as I said, no disrespect meant to you OP, just a little vent about the word police, coming from an admittedly confusing/sometimes confused person.

    George Wright
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    • Profile picture of the author professorrosado
      George, there is no need to excuse yourself. The reason I started this thread was to start a hopefully helpful discussion and elicit all views including the one you expressed. I appreciate your contribution and it is an important one to consider.

      As an educator, I remain always concerned with the way we communicate with each other - even allowing for the evolution of language throughout the generations.

      My concerns run even deeper - into the cognitive impact of words upon society. What happens when we do not say what is? Its not just about making a sale or communicating. It will eventually recreate the Tower of Babel - we simply will not understand one another. Society will fall apart as it did then and regroup into small factions (the "machines" against the "systems", if you will).

      Then maybe the "Terminator" will be a self-fulfilling prophecy - lol!
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  • Profile picture of the author Ben Gordon
    System: "an assemblage or combination of things or parts forming a complex or unitary whole". This means a combination of steps or parts that form a whole result. This could act as either a report or a software. Both are in accordance with the definition.

    Blueprint: "a detailed outline or plan of action". This is self explanatory. This should act as a report/ebook or any type of method of teaching, but not a software.

    Method: "a procedure, technique, or way of doing something, especially in accordance with a definite plan". This is sort of like a blueprint, but a little less detailed. It should act as a plan with definite rewards (hence the name "method"). A method could be considered "a method to tying shoe laces" outside the IM niche; whilst in the IM niche it could mean making $x,xxx with a technique, procedure or steps, etc.

    Machine: "an apparatus consisting of interrelated parts with separate functions, used in the performance of some kind of work". This one's tricky because the actual definition defines a software (in IM/digital form). However, looking at the definition, it also applies to the definition of a system because many parts and steps are used to perform a specific type of work. Now, looking back at the definition of system, it could also mean a report or ebook. Therefore, a machine could actually be defined as an ebook or a report.
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  • Profile picture of the author zapseo
    So ... what are you a professor of ?

    I'm with George (and guilty party of wondering how to help make salesletters clearer, that is, the originator of the thread he was complaining about.) regarding the Alice in Wonderland quote.

    Words are sounds that have associated meanings to individuals -- those meanings are based on experiences, including "instruction" on what a particular set of sounds "mean."

    In fact, a microbiology instructor I had consoled one student and said the course isn't so hard, it just all the terminology. I've had a lot of classes and wonder now, how true that is or isn't of most any class you take (I'm still wondering; I've not really given it a good thought.)

    But, in slang, lots of things take on different meanings.
    Like ... "that's sick" -- meaning incredibly awesome.

    Copywriters write in vernacular, conversationally, not generally in dictionary precision. Because that's how people talk in real life.

    So ... "he's a machine" ... does that mean someone is piece of software? I don't think so.

    Why not use system? Maybe because "system" is overdone, or already trademarked or maybe because they can get the domain name with machine in it.

    Lots of different influences.

    Live JoyFully!

    Judy
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  • Profile picture of the author Bigfoot1
    I'm tired of names like "Ultimate Money Making System blahblahblah".

    I just want to know what the product provides and why its different.
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  • Profile picture of the author CDarklock
    Originally Posted by professorrosado View Post

    A lot of folks complain that sales offers and WSOs don't deliver what they promise.
    A lot of vendors complain that a product name is not a promise.
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