Keywords used by offline businesses?

Yup, this is what I do. I actually ALSO use words that make sense. Just because it doesn't show up as results doesn't mean people are not looking for it.

Common sense for example when it comes to "flowers". If you are working for a florist, and you look up [yourcity] florists and nothing comes up, common sense would tell you that it is still worth while using that phrase in your keywords.

I use a lot of common sense words/phrases like that, and then use the same phrase with the adjoining cities names as well. Sounds crazy, but it does work.

keith

Here's an example, I have a local client who is a puro-clean franchisee. Here is the list of keywords I came up with. Hopefully this gives you an idea of what to do. Beware it's long, but this is the type and depth of research that I like to do. I would also add city name to most of these keywords, for instance "Philadelphia ac duct cleaning", or "ac duct cleaning Philadelphia". Hope this helps.


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