8 {{ upvoteCount | shortNum }}
8 {{ upvoteCount | shortNum }}

Do security seals increase conversion?

by DavidO
7 replies
I know these security "seals" are technically BS but do they have a positive effect on consumers? Has anybody verified an increase in conversion with a HackerSafe or WebSafe seal?

WebsafeShield has become the more interesting option as it's 70% cheaper than HackerSafe.

Then there's the Verisign seal for secure payment which is in a slightly different league, both in cost and function.

Can anybody pass on their real-life experiences with these?
#conversion #increase #seals #security
  • Profile picture of the author colmodwyer
    McAfee let a friend of my boss' test using their logo on his website... 40% overall increase in conversion.

    Colm
    Signature
    {{ DiscussionBoard.errors[509917].message }}
  • Profile picture of the author Jassim
    Yes, it will increase the conversion rate for sure. Visitors to your site hopes they are well protected & will buy your product without any fear of CC fraud.

    This is little trick for conversion, but well worth.
    Signature

    {{ DiscussionBoard.errors[509923].message }}
  • Profile picture of the author DavidO
    Sounds like it may be worth the extra expense. Any suggestions on which seal gets the best results? I know of at least 3 of them:

    HackerSafe
    McAfee Secure
    WebSafe Shield
    {{ DiscussionBoard.errors[509936].message }}
  • Profile picture of the author DavidTheMavin
    Yes they always do in the long run. Any type of badges will actually help your conversions actually.
    Signature
    Luxury Brand Marketing Firm

    Luxury Brand Marketing Blog
    {{ DiscussionBoard.errors[510208].message }}
  • Profile picture of the author TheMagicShow
    Online consumers need to feel safe and assured that their private information is not going to get hacked. Having a seal does indeed increase conversions, and the investment for the service tends to pay for itself eventually.
    Signature

    " You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"

    {{ DiscussionBoard.errors[510580].message }}
  • Profile picture of the author Raydal
    It's a PROVEN fact that they do. In fact, one of my Warrior copywriting
    clients will be launching a product in a week or two and will be offering
    a WSO for his service.

    That's all I can say right now.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
    {{ DiscussionBoard.errors[510612].message }}

Trending Topics