Experience with Video Email Marketing?

8 replies
Hi guys,

This is something I have been experimenting with, just thought I would share my experience thus far & would love to get your insight & experience as I am quite new to this concept.

Video has proven to be a wonderful medium to communicate ideas. Currently, many email clients are slow to incorporate video within email.

I use the html5 video tag to incorporate video in email . It tries 3 video formats to see if they're supported by the email client: .mp4, .ogv & .webm (hotmail, opera, apple mail i.e. iphones, ipads etc) which I upload to my server prior. The cool thing is, if the video is supported, I have it set to autoplay when the person opens the email.

Unfortunately gmail, outlook, yahoo etc do not support html5 as of yet (correct me if I'm wrong, but my tests have shown they don't).

If the email client happens to fail on the html5 video tag, I have set a fallback to a poster image of the video which I link to the youtube version of the video.

Through split testing in GetResponse, I have found a 90% higher click through rate on the video poster image than a simple url link equivalent.

People are far more likely to watch a five minute video than read through 3 pages of sales script.

Here's an example of a GetResponse email I put together. Give it a second, the fallback poster will display first but the video should autoplay after a few seconds as it's running in a browser, not an email client: GetResponse Email Example

I would love to hear if any of you have any experience with video email marketing or any insight you would like to share. I feel video marketing has the potential to be very powerful if used effectively.


Hope to hear from some of you,
Best,
Brendan
#email #experience #marketing #video
  • Profile picture of the author Dann Vicker
    Nice share. Something close to this which I do is to include the video screenshots in the mail and once they click on the play button, it redirects to the actual video hosted in an external site.
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    • Profile picture of the author izignite
      Originally Posted by Dann Vicker View Post

      Nice share. Something close to this which I do is to include the video screenshots in the mail and once they click on the play button, it redirects to the actual video hosted in an external site.
      Excellent Dann.

      Don't want to get too nerdy but try out the code below.

      If you replace the img src in the P tag below with your video screenshot & replace the video src below with wherever you have your video hosted, the video will autoplay within the email for any of your list members that are using hotmail, opera, apple mail etc & will otherwise resort back to your video screenshot which you can href to your video on an external site.

      You can use "FreeMake Video Converter" to convert to ogg & webm formats. Just google it, it's free & it's awesome

      <!-- The Code for the video -->
      <!-- Here we create the video tag. The poster source is for every browser that can't handle and instead shows the user a static image -->

      <td width="570" height="321" bgcolor="#000000">

      <video width="570" height="321" bgcolor="#FFFFFF" poster="src url" autoplay="autoplay" controls="controls" style="display: block;">

      <!-- This is the path for the video. It's in webm format -->
      <source src="src url" type='video/webm; codecs="vp8, vorbis"' />

      <!-- This is the path for the video. It's in OGV format -->
      <source src="src url" type='video/ogg; codecs="theora, vorbis"' />

      <!-- This is the path for the video. It's in mp4 format -->
      <source src="src url" type="video/mp4" />

      <!-- When a browser can't handle the poster fallback, it will show this P tag instead. Which happens to be the same static image. -->

      <p width=" 570" height="321" style="display: block; line-height: 1px;"><a href="src url"><img src="src url" width="570" height="321" border="0" alt="Poster" style="display: block;"></a></p>

      </video>
      </td>
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    • Profile picture of the author Tadresources
      Originally Posted by Dann Vicker View Post

      Nice share. Something close to this which I do is to include the video screenshots in the mail and once they click on the play button, it redirects to the actual video hosted in an external site.
      This is exactly what I went to post, but you said it perfectly.
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  • Profile picture of the author TonyLaw
    Hmmm...interesting. I did a Google search and it seems there are a few companies out there that offer video email services. Here's some statistics I found:
    • Viewer response rates are 4-7 times higher with video vs. static content (Doubleclick)
    • Email click thru rates are 2-3X higher with video vs. static content (Forrester)
    • Viewers spend 8X more time on video (1.5 min) than on static emails (10 sec) (Marketing Sherpa)


    People today are really into video as you said. This could be the next wave of marketing.
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    • Profile picture of the author seanifer
      Awesome post, Brendan - - thanks.

      I have a question for you about the auto-play feature of your html5 video in email. I have it set up the same way currently for my system. However, I'm looking to have the video play within the email client with an on-click, so as I can track the views. Any thoughts on this?

      Thanks,
      Sean
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  • Profile picture of the author bobby_shahzad
    A video can not be played inside major email clients like aol,yahoo,hotmail and outlook. what most video email service providers do is they show first frame of video as a poster image and make it look like a video player. When user clicks that image, they are taken to the website where actual video is hosted. I agree video emails with such poster images have much higher click through rate because users prefer to see video rather than reading long sales pages..
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  • I think it's better to get them to see the video on your site versus the client.
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  • Profile picture of the author Avy Smith
    Originally Posted by izignite View Post

    Hi guys,

    This is something I have been experimenting with, just thought I would share my experience thus far & would love to get your insight & experience as I am quite new to this concept.

    Video has proven to be a wonderful medium to communicate ideas. Currently, many email clients are slow to incorporate video within email.

    I use the html5 video tag to incorporate video in email . It tries 3 video formats to see if they're supported by the email client: .mp4, .ogv & .webm (hotmail, opera, apple mail i.e. iphones, ipads etc) which I upload to my server prior. The cool thing is, if the video is supported, I have it set to autoplay when the person opens the email.

    Unfortunately gmail, outlook, yahoo etc do not support html5 as of yet (correct me if I'm wrong, but my tests have shown they don't).

    If the email client happens to fail on the html5 video tag, I have set a fallback to a poster image of the video which I link to the youtube version of the video.

    Through split testing in GetResponse, I have found a 90% higher click through rate on the video poster image than a simple url link equivalent.

    People are far more likely to watch a five minute video than read through 3 pages of sales script.

    Here's an example of a GetResponse email I put together. Give it a second, the fallback poster will display first but the video should autoplay after a few seconds as it's running in a browser, not an email client: GetResponse Email Example

    I would love to hear if any of you have any experience with video email marketing or any insight you would like to share. I feel video marketing has the potential to be very powerful if used effectively.


    Hope to hear from some of you,
    Best,
    Brendan

    Thanks Brendan your post is really helpful. Would you please like to comment on the Viral lift and more importantly which Social Bookmarking Site can generate better results?
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