How to get customers? new jewelry e-commerce website

metalice

12 years ago

any help guys

? thanks!

Thanks

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JeremiahSay

12 years ago

Surely.. try advertising with Arcamax solo-ad Advertising « Media Center « ArcaMax Publishing .. you can send a decent 660,000 email out to their subscribers for $1000.. please negotiate with them for at least 6,600 UNIQUE clicks..

Talking about fast traffic idea: Personally, I think this is the fastest way to drive traffic to any of your websites.. Arcamax is a publishing company so you can rest assure - their subscribers are top quality..

hope this help,
Jeremiah

Thanks

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metalice

12 years ago

thank Jeremaiah!

1000$ is a bit pricey right now... cant afford it right now.
any ideas for smaller budget?
i don't mine to put 1000$ on advertising if that will bring me profit back..
but just to start with 1000$ right away without knowing if the system works and i might lose all the 1000$ i cant afford myself it right now.
im looking for something to start with about 30$ per day and scale up while succeeding... any ideas

?

Thanks

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HarrieB

12 years ago

You can start with bidvertiser..

free $20 credit to start with

Code:

http://www.bidvertiser.com/bdv/bidvertiser/bdv_advertiser.dbm

There is something called project wonderful.. It can definately help you get some good leads!!

projectwondeful.com

Thanks

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celente

12 years ago

I would say bidvertiser is a bit junky for traffic, but I test everything and track everything, if it works, continue to use it, and if it doesnt chuck it to the curb.

Thanks

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metalice

12 years ago

i tried to use 7search , spent more then 100$ , got only traffic with out any conversion.

bidvertiser is the same?

Thanks

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celente

12 years ago

hi metalice, yes becareful

as always if you are going to start using it start small, test to see, but I have spent over $200 on bidvertiser and a bloody waist of money. But for me I do not mind testing everything first.

Thanks

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sarah888

Banned 12 years ago

[DELETED]

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GeraldNitram

12 years ago

Oh man, someone here just wants to reach that 10-post quota for the signature. Anyway, on with your question.

Are you using that Facebook page to interact with the fans? It could be a good way to make them convert into real customers. Another way would be improving your call-to-action on the site.

Thanks
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metalice

12 years ago

Originally Posted by ZenReputation

you may also do e-reputation management via community management for Internet business

can you explain more please?

Originally Posted by GeraldNitram

Oh man, someone here just wants to reach that 10-post quota for the signature. Anyway, on with your question.

Are you using that Facebook page to interact with the fans? It could be a good way to make them convert into real customers. Another way would be improving your call-to-action on the site.

i am interacting with my fans. but this is a jewelry niche, you dont buy it all the time. most of my fans already bought something from me...
every offer, new YT clip or update is announced in the page..

i want to attract those people that dont know about be, that looking for jewelry. im looking for new customers.

thanks
M.

Thanks

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metalice

12 years ago

well, im almost 20$ in bidvertiser and it isn't look promising.. ideas guys? much appreciate!

Thanks

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MaxReferrals

12 years ago

I'd be all over Pinterest. You have very visual products + highly female audience... you'll be well pleased with it.

Thanks

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srdjank

12 years ago

If you want a quick, easy, and fast way to get new customers and you enjoy traveling (like i do), you might want to consider going offline. Simply create a QR code that points to your website, add a call to action then go to vistaprint and order a bunch of stickers.

When they arrive, go around to a bunch of places where you think your ideal customers hang out. You could even take this a step further and create two different "campaigns" - one for women looking for jewelery, one for men wanting to buy jewelery for women. Then you simply stick them up and watch the sales come in.

Best of luck,
Srdjan

Thanks
1 reply

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metalice

12 years ago

Originally Posted by MaxReferrals

I'd be all over Pinterest. You have very visual products + highly female audience... you'll be well pleased with it.

i wasn't aware of pinterest, sign my email address for invitation code, its seems they are closed to new members right now, but sure thing this is a great tip man! will love to hear if you got more like those or more ideas

Originally Posted by srdjank

If you want a quick, easy, and fast way to get new customers and you enjoy traveling (like i do), you might want to consider going offline. Simply create a QR code that points to your website, add a call to action then go to vistaprint and order a bunch of stickers.

When they arrive, go around to a bunch of places where you think your ideal customers hang out. You could even take this a step further and create two different "campaigns" - one for women looking for jewelery, one for men wanting to buy jewelery for women. Then you simply stick them up and watch the sales come in.

Best of luck,
Srdjan

hi Srdjan,
yeah, it would be great , defiantly a great idea. the problem i cant go out and travel, just came back a few months ago from 7 months trip in south america, visited 9 countries so i cant go out and travel.
the customers of this site are US based, and the jewelry company isn't US based so its a little bit hard to share and leave your stickers in clothing store , etc in the US. if you have any more ideas , that aren't related to offline marketing i would love to hear!

thanks!
M.

Thanks
1 reply

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metalice

12 years ago

Originally Posted by Marianne Gonne

How about creating shops on Ebay, Etsy and Amazon that point back to your website?

hi Marianne

i never worked with other "free" platform of shops...

Amazon - we already sell to amazon personally. and many other big chain stores in US. -so i dont know if i cant do something like that. linking back to our site...

Ebay - there are already people selling us there.

Esty - if im correct is kinda of online shop for small jewelry designer right?
i don't know if its fitting us..

can you use 301 redirect to your site? or should you link from the home page to your site? how those it really work with those platforms? what i will benefit from making additional shops?

thanks!
M.

Thanks
1 reply

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metalice

12 years ago

Originally Posted by Marianne Gonne

You'll benefit by the global exposure! All three of those e-commerce sites are giants.

There are some great, independent artists and designers selling their wares on Ebay, Amazon and Etsy. Perhaps you should have a look and see how they're doing it, linking back to their own sites, etc.

It's true to say that most will stop selling on third-party sites once they have enough customers of their own, but you did ask how to get customers!

thanks!

i think that if ill open a shop with Amazon , i will lose amazon as a client and they will stop buy directly goods from us.
and ebay and esty isnt for us. but thank you for suggesting! much appreciate!

i thin i should better focus on ad platforms , and sites like @MaxReferrals suggest pinterest ... any ideas about those kind of sites?

Thanks

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Richard Tunnah

12 years ago

Originally Posted by metalice

hi there,

i have a new e-commerce site. its about a single designer and her models.
the site is the EMD of the designer name.

the site is a 4 months old. already made a few great sales with adwords ads to the designer name and a few long tail keywords of designer name.

now im looking for a way to get more sales and more customers.
we already have a facebook page with 1500+ fans.

advertising platform? - already tried facebook ads, got my fans with a nice landing tab , but no conversions.
fast target traffic?
any ideas i will love to hear!
seo - will do seo so no point suggesting that.

thanks!!
M.

I hope you have permission to use her name in your marketing? I ask as there's no point in investing in marketing if you're going to lose the domain a few weeks down the track.

Rich

Thanks
1 reply

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metalice

12 years ago

Originally Posted by Richard Tunnah

I hope you have permission to use her name in your marketing? I ask as there's no point in investing in marketing if you're going to lose the domain a few weeks down the track.

Rich

yes yes of curse i have. i build that site for them

im managing this site for them

its not some kind of affiliate site.. its the original company shop site..

Thanks
1 reply

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Richard Tunnah 12 years ago

Originally Posted by metalice

yes yes of curse i have. i build that site for them
im managing this site for them
its not some kind of affiliate site.. its the original company shop site..

That's good news then although I wonder what you offered them in terms of advertising to get the client?

Rich
- Thanks
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metalice

12 years ago

i didnt offer them nothing. they offered me.
at first is should be only for establishing the site.
then they hire me on a monthly basis to manage the site
pictures, edit , shipping - everything that related to the site.
im now working there as a regular employe. - my job is my baby, "the site".

i want it to get bigger and bigger, sale more , make more. so im looking at ways to do so.
right now our designer name have 500+ searches monthly in the US , which means approx. 2 sells per week. which nice, but not enough. i want it to make at least 2 sells per day.

so for ideas how to do that i came here

hope that explain a little bit more.

thanks
M.

Thanks

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Usmile

12 years ago

Try joining yahoo answers. Look for questions that has something to do about your brand like fashion, jewelry. I am using this platform to promote a new website and so far it gives a good conversion rate.

God Bless,

Thanks

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metalice

12 years ago

i check yahoo answer. you cant post link until you are level 2 or something... which means time, and work. - but i already started , i hope to get this level soon. thanks...

Thanks
1 reply

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Usmile 12 years ago

Good to know that, yes indeed you have to reach level 2 before you can leave links. But still feel free to post your link though it is not live. The people on the community will find it and will go directly to your website.
- Thanks
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metalice

12 years ago

hm.. press realease campaign - idea! didnt done that yet..

about the YT interview video already done that...

honestly , i hate twitter..

twitter is full full with spam. i think twitter is the easiest way today to get traffic. but its spamy..

Thanks
1 reply

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fluffythewondercat 12 years ago

I'm an expert jewelry marketer and consultant but I'm not willing to help unless you divulge the name of the designer.

fLufF
--
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weheartcontent

12 years ago

If ads aren't converting or suffer from low CTR, what is the problem? Split test and find out. Social media marketing would help, but thats a long term commitment. And MaxReferrals pointed out using Pinterest. Yes! Genius!

Thanks
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fluffythewondercat

12 years ago

Suggesting that a jewelry designer market where women hang out is "genius"? I think the word is "obvious." :-)

Not all jewelry is created equal. Not all designers are sought after. Not every age group likes the same jewelry. Not everyone buys jewelry for themselves. Not everyone buys jewelry for the same reasons.

Is this woman: Working or retired? Homemaker or professional? Stay-at-home or active? Mother or childfree? From a large family or small?

Does she rent or does she own her own home? If owned, is it paid for? Same for her car. Is it leased or purchased? If purchased, did she pay cash?

What are the 5 websites she visits daily? Does she have a smartphone? Is she active in social media?

Having read that, what do you think the answer to this question is:

A small ad in the back of the print version of Real Simple magazine will run you about $2,000 for a single issue. Real Simple has a huge subscriber base, almost all women. Will this ad convert? Yes/No.

fLufF
--

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weheartcontent

12 years ago

Originally Posted by fluffythewondercat

Suggesting that a jewelry designer market where women hang out is "genius"? I think the word is "obvious." :-)

Not all jewelry is created equal. Not all designers are sought after. Not every age group likes the same jewelry. Not everyone buys jewelry for themselves. Not everyone buys jewelry for the same reasons.

Is this woman: Working or retired? Homemaker or professional? Stay-at-home or active? Mother or childfree? From a large family or small?

Does she rent or does she own her own home? If owned, is it paid for? Same for her car. Is it leased or purchased? If purchased, did she pay cash?

What are the 5 websites she visits daily? Does she have a smartphone? Is she active in social media?

Having read that, what do you think the answer to this question is:

A small ad in the back of the print version of Real Simple magazine will run you about $2,000 for a single issue. Real Simple has a huge subscriber base, almost all women. Will this ad convert? Yes/No.

fLufF
--

"With an average of 1.36 million users daily, the social photo pinboard has taken the web by storm, and top online retailers are following suit. Who are these feverish pinners? According to full service agency Modea, the majority are female mothers -- 28 percent have a household income of $100k+."
[source: http://mashable.com/2012/02/25/pinte...demographics/]

Of course not every living female creature in this world likes the same thing? No one size fits all. Same goes with every social media marketing campaign out there.

Thanks

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supershoesclub

12 years ago

ok, if you have tried ppc program to get the good sales, you can also try to email marketing and you will get good target customers too. Join some jewelery forums and blogs to get much more target traffic.If you want to improve SERP and get higher level,you should choose short tail keywords,coz you have used your site over 4 months. Try to rank most relevant keywords in a long run,thus, you will get the good result in a free method.

Thanks
1 reply

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metalice

12 years ago

Originally Posted by fluffythewondercat

I'm an expert jewelry marketer and consultant but I'm not willing to help unless you divulge the name of the designer.

fLufF
--

sent you a pm with the site details

Originally Posted by fluffythewondercat

Suggesting that a jewelry designer market where women hang out is "genius"? I think the word is "obvious." :-)

Not all jewelry is created equal. Not all designers are sought after. Not every age group likes the same jewelry. Not everyone buys jewelry for themselves. Not everyone buys jewelry for the same reasons.

Is this woman: Working or retired? Homemaker or professional? Stay-at-home or active? Mother or childfree? From a large family or small?

Does she rent or does she own her own home? If owned, is it paid for? Same for her car. Is it leased or purchased? If purchased, did she pay cash?

What are the 5 websites she visits daily? Does she have a smartphone? Is she active in social media?

Having read that, what do you think the answer to this question is:

A small ad in the back of the print version of Real Simple magazine will run you about $2,000 for a single issue. Real Simple has a huge subscriber base, almost all women. Will this ad convert? Yes/No.

fLufF
--

Couldnt say it better.
as i know, our customers are mostly female, 35-65 age. college graduate.
and most of them in NY , FL , CA.

Originally Posted by weheartcontent

If ads aren't converting or suffer from low CTR, what is the problem? Split test and find out. Social media marketing would help, but thats a long term commitment. And MaxReferrals pointed out using Pinterest. Yes! Genius!

the problem is that for the major keywords , in lets say , adwords, every click cost around $4. there is a very big companies there with a very big budget. which i dont have right now to spend on ads.

Originally Posted by supershoesclub

ok, if you have tried ppc program to get the good sales, you can also try to email marketing and you will get good target customers too. Join some jewelery forums and blogs to get much more target traffic.If you want to improve SERP and get higher level,you should choose short tail keywords,coz you have used your site over 4 months. Try to rank most relevant keywords in a long run,thus, you will get the good result in a free method.

is this marketing methods still working? forum marketing? its incredibly slow, no?

Thanks

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paydayloan

12 years ago

Adwords need investment and no guarantee to get sales, if you do optimize then you will get some serious free visits. i do not say that adwords is poor, i know there are some people depend totally on adwords and earns big income by playing with keywords.

Thanks
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metalice

12 years ago

Originally Posted by paydayloan

Adwords need investment and no guarantee to get sales, if you do optimize then you will get some serious free visits. i do not say that adwords is poor, i know there are some people depend totally on adwords and earns big income by playing with keywords.

right now adwords is my source of traffic. for a few keywords related to the designer.
im looking for more ads platforms , that i can use the "major" jewelry keywords, that in adwords cost so much!

thanks!

Thanks

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kerenor

12 years ago

the adwords is a great tool. i'm using it for a couple of years.
are there more ads platforms?

Thanks
1 reply

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makemeriches

12 years ago

Try advertising.com
You can start a campaign for $100 and the traffic is highly targeted. It's a cost per click service with a low CPC than some of the other services.

Thanks
1 reply

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metalice

12 years ago

Originally Posted by makemeriches

Try advertising.com
You can start a campaign for $100 and the traffic is highly targeted. It's a cost per click service with a low CPC than some of the other services.

i tried to look there, and i see only the minimum campaign is 25,000 per month.. not really my budget

Thanks
1 reply

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makemeriches

12 years ago

What about Sitescout then. It'll cost you $500 to get started but the CPC is extremely competitive with real-time bidding so you get a really good bang for your buck. Highly targeted too.

Thanks
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metalice

12 years ago

Originally Posted by makemeriches

What about Sitescout then. It'll cost you $500 to get started but the CPC is extremely competitive with real-time bidding so you get a really good bang for your buck. Highly targeted too.

thanks. i will check their site. but you know, 500$ , is not really a low amount for testing. its kinda deep swimming without knowing if that going to work :/

Thanks
1 reply

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Roger08 12 years ago

Originally Posted by metalice

thanks. i will check their site. but you know, 500$ , is not really a low amount for testing. its kinda deep swimming without knowing if that going to work :/

Yeah.. just make sure first that it really work.. try to double check it as possible!
- Thanks
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metalice

12 years ago

i wont know if its really works because I'm not starting a campaign in 500$ to see its works. the risk of 500$ , will take a big cut of my budget which can be lost and i don't want that to happen.

Thanks
1 reply

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busterjack 12 years ago

Open up your own eBay store (it's ok if other people are selling your pr0ducts on eBay). Name your store the same as your website with your logo at the top. You don't have to bother with auction style listings, just use "buy it now"

The eBay traffic is enormous and you will make sales. I pull in an extra $3,000/month on eBay and drive traffic back to my website.

Cost is $15.95/month and .20 cents to list each item. eBay takes 8-10% commission.
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Haris Tahic

12 years ago

Magazine adverts!!

Brand her name.

Thanks
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metalice

12 years ago

Originally Posted by busterjack

Open up your own eBay store (it's ok if other people are selling your pr0ducts on eBay). Name your store the same as your website with your logo at the top. You don't have to bother with auction style listings, just use "buy it now"

The eBay traffic is enormous and you will make sales. I pull in an extra $3,000/month on eBay and drive traffic back to my website.

Cost is $15.95/month and .20 cents to list each item. eBay takes 8-10% commission.

i will give it a look! nice angle from amazon, but i need to see it wont conflict with that we are selling directly to amazon.

Originally Posted by Haris Tahic

Magazine adverts!!

Brand her name.

magazine adverts - like where? what? - if you can give me more info and way of action that will be great.

Thanks

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Mike Pala

Banned 12 years ago

[DELETED]

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fluffythewondercat

12 years ago

First, I should mention that the OP and I have corresponded about her marketing challenges.

Her designer is virtually unknown in the U.S. That's bad. That means you can't buy AdWords with the designer's name as a keyword because you won't get many clicks or conversions.

So you take a step back and look at more generic keywords that describe the type of jewelry. Here, too, our OP is hosed because the big jewelry sites and shopping comparison engines bid on those keywords, driving the price up and up and up. She would be looking at $3 to $5 per click. Assuming a 5% conversion rate (which is probably high), it could cost $100 to acquire a paying customer. She doesn't have that kind of budget.

She needs to create brand awareness.

Ideally, if money were no object, she'd bring a PR firm on board to reach out to influencers and tastemakers. That would run anywhere from $2,000 to $10,000 or more. But this is what a public relations professional can do:

An acquaintance is a limited partner in a big seafood restaurant that opened on a cliff overlooking the Pacific Ocean. She hired a PR pro. Less than a month after the restaurant opened its doors, it was featured on ABC News as having one of the "Top Five Lobster Rolls" in America.

The paint was barely dry on their signage. They'd been open only days. No one local even knew about their lobster rolls. Yet ABC News in New York trumpeted this place as one of the top in the entire country.

Their parking lot is always full. Cars spill out onto the roadway. Is it all because of the PR placement? No. But it was a jump start.

Now the restaurant has "as seen on ABC News" on all their menus, literature, business cards, website, you name it. Instant credibility.

That's what the OP needs to do. She needs to go to her stingy bosses and lay out a case for a marketing campaign and convince them it's an investment that will pay for itself many times over.

Don't you fall into the trap of looking at how much money you want to spend and then planning your marketing.

Figure out what you need to do and find a way to pay for it.

fLufF
--

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bchez

12 years ago

If you still need an invite to Pinterest, send me your email addy, I would be glad to send one your way.

For some low cost stuff:
I would suggest sending product to fashion and makeup bloggers with P5 or higher blogs for reviews and giveaways. (Obviously contact them and make sure first.) Also, offer bloggers an affiliate marketing program. Lastly, you can always offer to pay for a post on a blog. I have been offered $20 - $100 to put a post on my personal blog with linked keywords.

Good luck!

Thanks
1 reply

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metalice

12 years ago

Originally Posted by fluffythewondercat

First, I should mention that the OP and I have corresponded about her marketing challenges.

Her designer is virtually unknown in the U.S. That's bad. That means you can't buy AdWords with the designer's name as a keyword because you won't get many clicks or conversions.

So you take a step back and look at more generic keywords that describe the type of jewelry. Here, too, our OP is hosed because the big jewelry sites and shopping comparison engines bid on those keywords, driving the price up and up and up. She would be looking at $3 to $5 per click. Assuming a 5% conversion rate (which is probably high), it could cost $100 to acquire a paying customer. She doesn't have that kind of budget.

She needs to create brand awareness.

Ideally, if money were no object, she'd bring a PR firm on board to reach out to influencers and tastemakers. That would run anywhere from $2,000 to $10,000 or more. But this is what a public relations professional can do:

An acquaintance is a limited partner in a big seafood restaurant that opened on a cliff overlooking the Pacific Ocean. She hired a PR pro. Less than a month after the restaurant opened its doors, it was featured on ABC News as having one of the "Top Five Lobster Rolls" in America.

The paint was barely dry on their signage. They'd been open only days. No one local even knew about their lobster rolls. Yet ABC News in New York trumpeted this place as one of the top in the entire country.

Their parking lot is always full. Cars spill out onto the roadway. Is it all because of the PR placement? No. But it was a jump start.

Now the restaurant has "as seen on ABC News" on all their menus, literature, business cards, website, you name it. Instant credibility.

That's what the OP needs to do. She needs to go to her stingy bosses and lay out a case for a marketing campaign and convince them it's an investment that will pay for itself many times over.

Don't you fall into the trap of looking at how much money you want to spend and then planning your marketing.

Figure out what you need to do and find a way to pay for it.

fLufF
--

yes you are right, and for a small time we have used a PR , back at the time in LA, but as i have told you, this is not a local USA designer and this make it hard to hire a PR when you not 100% all the time in the area of PR work.

Originally Posted by bchez

If you still need an invite to Pinterest, send me your email addy, I would be glad to send one your way.

For some low cost stuff:
I would suggest sending product to fashion and makeup bloggers with P5 or higher blogs for reviews and giveaways. (Obviously contact them and make sure first.) Also, offer bloggers an affiliate marketing program. Lastly, you can always offer to pay for a post on a blog. I have been offered $20 - $100 to put a post on my personal blog with linked keywords.

Good luck!

already got a pinterest account, but thank you for offering!
this is a very nice idea of sending samples for bloggers!
i really like this angle! and its something we didnt try yet!! i think it can really work!

can you maybe aim me where to find those blogs? alexa.com?
would love to hear more ideas from you!!
thank you!!

thank you both

Thanks
2 replies

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bchez 12 years ago

You might be able to find some at Alexa

Join the community at IFB
IFB Network
or advertise on their FB page:
Independent Fashion Bloggers | Facebook

Or the style bloggers on Blogher
Blog Directory | BlogHer

Again, vet the blogs first, and make sure their Google PR is what you need.

Honestly though, I would probably just hire someone on odesk or elance to find a list of 100-200 fashion and style (etc) blogs with a PR5 or higher. It might cost you $30 - and will save your own.
- Thanks
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fluffythewondercat 12 years ago

Originally Posted by metalice

this is a very nice idea of sending samples for bloggers!
i really like this angle! and its something we didnt try yet!! i think it can really work!

You can try that. Most bloggers want multiples though so they can run contests and if they are high-rank influencers with an audience in six or seven figures, they will want money as well. Your jewelry is rather high-end. I don't know how much product you'd be willing to part with.

Good luck with it. It's a challenge.

fLufF
--
- Thanks
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jeansuhas

12 years ago

Pinterest. It is full of women who want buy your products. I am very knowledgeable on this topic. Feel free to contact me.

Thanks

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davidstefler

Banned 12 years ago

[DELETED]

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metalice

12 years ago

Originally Posted by davidstefler

A purchasing island application can do so much more than just take the bank greeting cards statistics. A good system will determine all the delivery costs, taxation and make a computer type with the deal with so you can list a brand for the box.

i really dont have a clue what is a island app. can you give some samples please?

Thanks

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