I just want some advice on a site I am thinking of setting up.
Normally I would set up a site around keywords relating to a particular niche, such as 'Dog Training'. I would then register a domain with those keywords such as www.dogtraining.com.
Obviously those keywords would have low competition and good commerciality. I would then research other keywords that relate to the site and they become my category keywords etc.
Right through this process I would ensure that the keywords that I am targeting have low competition etc and are definite keywords I am targeting.
My question is the site I would like to set up has highly competitive keywords in it and therefore no matter what URL I choose to make this site I will be trying to enter a market that is flooded. I really want to set this site up though because it's an interest of mine, and I just wanted some feedback on how other people would tackle it.
I would like to set up a site on training people how to use the iPhone and iPad. So obviously no matter what URL I choose with iPhone and iPad in it, it's going to be competitive. Also most of the category keywords around this site are going to be competitive.
So how should I go about setting this site up. Should I worry about targeting keywords, or is there some other way to market this site?