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Size really does not matter!

by sloanjim
23 replies
Man I can see a lot of newbies here obsessed with "size" and it's wrong.

A 50,000 mailing list might sound impressive but guess what? If it's filled with 99% junk email addresses or people have no money or do not buy from you it's pretty useless. A 100 big buyers/trustful list is MUCH more desired.

Same with "hits" to your web site. 10,000 Hits a day is pretty useless unless that turns into eventual sales. 100 highly interested buyers is much more desired.

Stop focusing on "size" and go for quality. I have seen so many of these posts recently it's a message that many do not seem to ask them-selves.
#matter #size
  • Profile picture of the author rambo9600
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    • Profile picture of the author iconoclast
      Originally Posted by rambo9600 View Post

      I know a marketer who has Less than 3,000 on his email list and he makes a healthy 6 figure income. It's the relationship you have with your list and the ascension ladder for your sales process.
      That's quite impressive. What does he promote?
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  • Profile picture of the author JeremiahSay
    Originally Posted by sloanjim View Post

    Man I can see a lot of newbies here obsessed with "size" and it's wrong.

    A 50,000 mailing list might sound impressive but guess what? If it's filled with 99% junk email addresses or people have no money or do not buy from you it's pretty useless. A 100 big buyers/trustful list is MUCH more desired.

    Same with "hits" to your web site. 10,000 Hits a day is pretty useless unless that turns into eventual sales. 100 highly interested buyers is much more desired.

    Stop focusing on "size" and go for quality. I have seen so many of these posts recently it's a message that many do not seem to ask them-selves.
    very true, that's the reason why - right now I'm focusing on building up on Buyer's email only instead of junk emails..

    Quality definitely beats quantity.. Vice versa for website hits
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  • Profile picture of the author sloanjim
    ^^^ your sig. is a little contradicting though? ^^^
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    • Profile picture of the author JeremiahSay
      Originally Posted by sloanjim View Post

      ^^^ your sig. is a little contradicting though? ^^^
      Why is it even contradicting? It's buyer list my friend
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    • Profile picture of the author ryanmilligan
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      Originally Posted by sloanjim View Post

      ^^^ your sig. is a little contradicting though? ^^^
      The irony, huh Jim?

      Anyway, reffering to original post. You hit the nail on the head.

      Lists responsivness - if that is even a word - is much more important than sheer size.
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      • Profile picture of the author Akin Alabi
        Well, I think we should focus on both.

        Why have a small list of qualified leads when you can have a huge one?
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  • Profile picture of the author sloanjim
    no of course that's the goal but everyone seems to focus on size first and quality second.
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  • Profile picture of the author Dann Vicker
    Well we all seem to be missing the point. Actually, I've found that size really does matter. And when you combine it with a value-oriented approach to mailings, you'll get more profitable results.

    So put 90% of your efforts into getting more opt-ins, and the other 10% into value-adding, which is the same effort put in, regardless of whether you've got just 1000 subscribers or 100,000
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  • Profile picture of the author ShaneBoyd
    [QUOTE=sloanjim;5760374]Man I can see a lot of newbies here obsessed with "size" and it's wrong.

    A 50,000 mailing list might sound impressive but guess what? If it's filled with 99% junk email addresses or people have no money or do not buy from you it's pretty useless. A 100 big buyers/trustful list is MUCH more desired.

    QUOTE]


    Frank Kern mentions the same thing. I read a blog post or watched a video once where he explained how his list was over 100,000. However, only the newest members to his list bought from him.

    Basically the others were just numb to sales messages.

    He brought up a good point. Just because you have a list of 100,000 names, does not meant they are all responsive. Eventually, they will get tired of the sales messages and stop buying.

    Just saying.

    Shane
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  • Profile picture of the author wizzard74
    I thought for one moment you'd received an email selling viagra or those extensions

    Seriously though, it's not the size of the list, it's what you do with it that counts.
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    • Profile picture of the author Cataclysm1987
      Originally Posted by wizzard74 View Post

      I thought for one moment you'd received an email selling viagra or those extensions

      Seriously though, it's not the size of the list, it's what you do with it that counts.
      Well, if you're selling viagra, it is size that counts...
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      • Profile picture of the author wizzard74
        Originally Posted by Cataclysm1987 View Post

        Well, if you're selling viagra, it is size that counts...
        ha ha nice one
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  • Profile picture of the author KevL
    Yup BUT a big responsive list is better than a small responsive list - so although quantity isn't the be all & end all, it's still important. Surely we all agree that it's better to have a responsive 10k list than a responsive 3k list?

    Cheers

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  • Profile picture of the author sloanjim
    It's also what you try to sell them. If you try to sell $7 reports to freeloaders you are in for a hard time..but if you have a wealthy list who think nothing of shelling out $2k+$5k+ or $20k+...now you are cooking! Think health, beauty/investments/holidays/property/software etc.
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  • Profile picture of the author TopKat22
    Amen! Couldn't agree more. And from some of the conversion rates I've read on here it seems even some NOT newbies are concerned more about quantity than quality.

    I say, go for the quality first and once you have it, scale it up.

    I get a .75 or 75% sign up rate for quality traffic and only a .003 or .3% sign up rate for just any old traffic.

    For the quality traffic, I make at least one sale 90% of the time and make multiple sales 50-70% of the time.

    In the other, I make a sale 10% of the time and less than that for multple sales.

    So, unless you can get the cheap traffic really, really cheap and the cost of the list isn't over the money you are making, it is more cost effective to go after quality and not just quantity.
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  • Profile picture of the author sonicadam123
    Quality > Quantity.

    That phrase has always stuck with me
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  • Profile picture of the author Perestroika
    Thats not what she said
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  • Profile picture of the author Exel
    It is true that size doesn't matter, number of clicks is more reliable, but again, it doesn't
    have to mean much.

    You have to have some way of comparing lists and they are tangible and convenient.
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  • Profile picture of the author weheartcontent
    Isn't it pretty obvious by now that a smaller quality list will, at times, trump a huge list with very little buyers? I mentioned "at times" because there are big guys out there with a list with more than 50,000+ buyers.
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  • Profile picture of the author vivi62
    I actually know a marketer who had only 600 people on his list and made $30,000 on one sale with this list so quality is always better than quantity,
    regards
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  • Profile picture of the author Marhelper
    Totally agree. It is the quality of the list or hits to a site. If it does not ultimately end in a sale (somewhere down the road) then the number are just for boasting.
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  • Profile picture of the author Troy_Phillips
    Really depends on what your business model is.

    Try convincing the list owner who might lose 25 a day but is adding a few hundred that there is no money in building a huge list and hitting it hard.

    Now I would not try to convince anyone that having, and treating a smaller responsive list well is not the end target we should be shooting for but .... that smaller responsive list should be the product of proper funneling.

    Nothing wrong with building a huge freebie seeker list .. handing them quality content for a while but .... if you have been on my list for a couple of months and not been funneled to the smaller responsive list (buyers) .. I have no problem hitting that list hard.

    A list of tire kickers that open every email but continue to kick tires is not my target. There comes a time when I would just soon you were kicking someone else tires.
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