Entering Competitive Niches Using Lateral Thinking
I just wanted to post some advice here based on something I have been playing aorund with for the last year or so. While it makes sense wherever possible to go for the "low hanging fruit" and to hit niches/keywords that are reasonably easy to rank for, sometimes you want to enter a profitable-looking market but there is no obvious way in...
Markets like web hosting, finance (loans etc.) or airline tickets could all be examples of these markets that have huge amounts of money flowing through them, but because of their nature, they are *swimming* in competition.
This can make it very hard to get a foothold using "standard" marketing practices - SEO, SEM, article marketing etc.
But I've been experimenting with *other* ways to get into these markets. The one I'm having success with is creating free applications which I then distribute online. The applications are designed so they automatically update with my affiliate links when the users opens them up and so I can gain a foothold in a highly competitive niche without needing to even have a website unless I want to.
For example, you could design an application that does price-comparisons for web hosts and slowly leads the potential customer through the decision-making process until they end up clicking an affiliate link and buying something. Even better, of course, any sneaky affiliate managers won't even know where you're managing to conjure all these sales from ;-)
As a side note, I'm no programmer - I outsource most of this - but have still made a profit from the commissions I have earned as a result of these apps.
It's just a matter of thinking outside the box and looking for a way into a market that other people aren't doing...
All the best,
Richard
Markets like web hosting, finance (loans etc.) or airline tickets could all be examples of these markets that have huge amounts of money flowing through them, but because of their nature, they are *swimming* in competition.
This can make it very hard to get a foothold using "standard" marketing practices - SEO, SEM, article marketing etc.
But I've been experimenting with *other* ways to get into these markets. The one I'm having success with is creating free applications which I then distribute online. The applications are designed so they automatically update with my affiliate links when the users opens them up and so I can gain a foothold in a highly competitive niche without needing to even have a website unless I want to.
For example, you could design an application that does price-comparisons for web hosts and slowly leads the potential customer through the decision-making process until they end up clicking an affiliate link and buying something. Even better, of course, any sneaky affiliate managers won't even know where you're managing to conjure all these sales from ;-)
As a side note, I'm no programmer - I outsource most of this - but have still made a profit from the commissions I have earned as a result of these apps.
It's just a matter of thinking outside the box and looking for a way into a market that other people aren't doing...
All the best,
Richard
"It's easier to fool people than to convince them that they have been fooled. -- Mark Twain