I'm not sure how many Internet Marketers employ PR professionals to get results like the late Corey Rudl, whose articles appeared in many local, regional and national publications, but something happened in my offline business recently, which underscores the need for clients to LISTEN to the folks upon whose expertise they supposedly rely.
The client decided that it was OK for me to get the media interested in his project, but he wanted to personally handle any interviews that resulted. I protested. No good.
I did my job and arranged for an interview.
The day came for him to meet with the reporter, and in the middle of the interview, he told the reporter something about his past that could ruin his career. He then asked the reporter not to use that information.
I was not there with a fire hose. I should have been (remember, he insisted on handling this himself).
To make matters worse, just as the story was going to print, he and the friendly-up-to-now reporter got in an argument over some wording in the report. The reporter indicated that there would be a rewrite. There never was.
The story was spiked. Dead as a doornail. Friendly media opportunity blown.
Again the moral of the story is this: Should you hire a public relations specialist to position yourself as local or national expert in xxxx niche, remember to allow that professional to do his or her job.
You wouldn't go to the dentist and tell him/her that it's OK to drill on your teeth but you want to pack the filling, would you?
Hope this helps!