Is it just me, or is this the norm....?

13 years ago

Hi Kevin,

I think it is quite common as there is nothing that you can do if the affiliate is not motivated to promote it.

But nonetheless, just keep going forward and all the best

Zack

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DianaHeuser

13 years ago

Kevin,

The 80/20 principle applies to affiliates, as it does to most things in life

Di

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KarlWarren

13 years ago

Shiny object syndrome...

Initial motivation, very little follow through.

Don't worry though, it doesn't hurt to have tons and tons of affiliates even if only a few of them make good sales for you. Ultimately, focus your attention on the ones who are converting for you, and give them all the time and motivation they need.

Kindest regards,
Karl.

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thebitbotdotcom

13 years ago

Originally Posted by canada94

You create a WSO, you make some sales, then you get Warriors who want to promote it for you as an affiliate, you check them out, approve them if suitable.....then they do nothing!
Is this the norm, or does it happen regularly?

Answers on a postcard please.lol

Kevin

Speaking personally...yes. This is completely normal.

I get contacted all of the time by product owners looking for affiliates.

Typically, I will review the product and then if it looks decent and I think it works, then I put it at the end of the line...first come, first serve.

In many cases, I simply never get around to it because of being so busy and in many cases, the product really doesn't match my list profile...

There are many reasons...

Affiliates are like articles in article directories...there are armies of us, but good ones are rare gems...

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sloanjim

13 years ago

It's life. New Year 99% of people vow to get fit and make huge changes....they jump into it...1 week later they change their minds and go back to the way they were.

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canada94

13 years ago

Glad it's not just me then.lol
Thanks for all your input, much appreciated.

Kevin

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WillR

13 years ago

Yes, I definitely agree with the comment above about the 80/20 rule. It is only a very small handful of affiliates that will bring in all the sales. The rest are just those who post a link on their WSO review blog or website or Facebook page -- the kind of people who are lucky to make you one sale. Or even worse they just send a whole lot of cheap and junk traffic to your offer in the hope they will make some sales.

I try not to approve most of these people because all they do is screw up your WSO stats and make it even less appealing for the real affiliates to promote your offer.

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Alexa Smith Banned 13 years ago

In this context, I think the 80/20 principle is probably an understatement, actually.

If you ask ClickBank vendors (as I do, fairly regularly, among my "other little questions" ), the ones with decent sales volumes will all tell you that 10% of their affiliates produce 90% of their affiliate-referred sales, and the ones with really big sales volumes will all tell you that 5% of their affiliates produce 95% of their affiliate-referred sales.

I've even heard it alleged that girls wear 20% of our shoes 80% of the time, but of course that one is ludicrous nonsense ...
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- ShaneGorry 13 years ago
  
  Originally Posted by Alexa Smith
  
  I've even heard it alleged that girls wear 20% of our shoes 80% of the time, but of course that one is ludicrous nonsense ...
  
  20%? That many?
  
  I'm having a garage sale consisting of ladies shoes, most of them in "as new" condition. (I think I may have to use my neighbours garage however...I'll keep you all posted)
  
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DireStraits

13 years ago

What do you expect? Some people's greatest skill is laziness, which naturally rules out all others.

Originally Posted by Alexa Smith

I've even heard it alleged that girls wear 20% of our shoes 80% of the time, but of course that one is ludicrous nonsense ...

Yeah... it stinks almost as much as that virtual fish you slapped me in the face with last time I said it to you.

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Jon Penberthy

13 years ago

I'm afraid this will happen and I'm actually guilty of doing this myself for some WSO's :S. Sometimes I'll request to be approved to promote and then just totally forget about the request I made a few days down the line. It doesn't say anything about your product when affiliates don't follow through with a promotion...Maybe something else came up or they (like me) just totally forgot

.

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weheartcontent

13 years ago

They sign up for all 20 programs, probably just promote 1 or 2. Haha.

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Jeffery

13 years ago

Originally Posted by canada94

You create a WSO, you make some sales, then you get Warriors who want to promote it for you as an affiliate, you check them out, approve them if suitable.....then they do nothing!
Is this the norm, or does it happen regularly?

Answers on a postcard please.lol

Kevin

Hi Kevin,

Try this > Train your affiliates and give them an incentive(s) to promote.

Honestly, when I first started recruiting affiliates they were seasoned Warriors. The majority already knew how to promote. Those that did not know how to promote were trained and given the tools.

It might make a positive difference for you.

Jeffery 100% :-)

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canada94

13 years ago

Originally Posted by Jeffery

Hi Kevin,

Try this > Train your affiliates and give them an incentive(s) to promote.

Honestly, when I first started recruiting affiliates they were seasoned Warriors. The majority already knew how to promote. Those that did not know how to promote were trained and given the tools.

It might make a positive difference for you.

Jeffery 100% :-)

Thanks for the advice Jeffery, i've given them follow up emails,blog posts, banners, and lots more, tried to think of what I would want if I was promoting .

Thanks again

Kevin

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Charanjit

13 years ago

You need to understand a person to answer that question, easy do one days work sit back and let the $$$$ flow, and then they ask them selves why they fail.

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paul_1

13 years ago

It's just normal. You can't really tell if people are serious and will do as what you have agreed. Just continue doing your thing - the right people will just come along

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Chris Lockwood

13 years ago

Are you sure they aren't doing anything? Maybe they are promoting but just not making sales. Maybe they're even sitting there wondering why they aren't making sales and think something is wrong with the offer.

I wouldn't be too quick to dismiss affiliates, since no one starts at the top.

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rooze

13 years ago

I had an affiliate program for my business some years ago where I was charged a fee by the software provider based on the number of affiliates in the program.

I had over 2500 affiliates and only around 30-40 who made sales which took them above the $50 payout threshold. Needless to say I switched software providers pretty quickly when my monthly fees got upwards of $200

So yep, if 5% or more of your affiliates are active you're doing pretty well.

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canada94

13 years ago

Some great insights guys, thank you soooo much

Kevin

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Jeffery

13 years ago

Hi Kevin,

You asked for a postcard answer. I would like to add..

..There are a lot of unknowns to affiliate marketing that took me some time to learn from Affiliate Managers that do it for a living, i.e. companies that manage the sellers affiliate business..

.. and the best advise I was given was to run a 'Closed Affiliate Program' on high ticket items. The next best advise I received was to run a 'Public Affiliate Program' on low end items.

Again, I realize you asked for postcard answers, but its not that simple if you want to earn a 'substantial income' through affiliates.

The postcard answer to a substantial income through affiliates is.. get to the level that enables you to hire a professional affiliate manager.

Jeffery 100% :-)

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