An advertiser is mostly just looking for sales. What happens if the outlet from which you are getting good leads does something that causes people to start writing to you and / or starting a boycott campaign against you?
Do you bend to pressure and pull out?
Do you stay and withstand the pressure?
Remember, you are getting lots of leads and business from this source and would hate to lose it, but the boycott and noise is already having an impact. People are leaving you and citing your advertising choice as a reason.
What do you do?