Do you have an offline business seperate to your online business and treat the 2 seperately?
Or do you market your offline business online and join the 2 together?
What if they sell seperate products?
An example is - if you are a mechanic, you are not going to sell many e-books on fixing cars. However, you might sell ebooks on a totally different market.
But, the catch is, you should really be marketing your mechanic business online and your ebook business as well.
This is a mammoth task though.
Anyone been in a similar situation?