It really blew me away and to be honest, I didn't expect it.
Here's how I did it.
I created a Facebook page in a niche that already has quite a bit of popularity, but the popularity wasn't really that big.
Why? Because the product I was promoting, wasn't even released. So I had a nice head start against my competition.
I then used Google Trends to track previous products that were similar.
Here's an example of a Google Trends search.
Google Trends: ipad 2
This one is for the iPad 2, you can see when and why there were certain spurts and if you don't know why, you can take those months into consideration inside of Google search.
I then took this data and compared it with my product.
For this example, let's go with the iPad 3
Google Trends: ipad 3
As you can see, the data is fairly similar, with a nice growth and then a sudden instant growth in searches.
I then calculated that down even further and went onto an estimate of 1 month's searches.
Again this is an example of the iPad 3 for 1 month.
Google Trends: ipad 3
Then I stated checking out why there were sudden spikes in searches and why there were downtimes.
I took all of this into accountability and then tried to estimate the future (which can be tough) of searches.
Finally, when I figured out there was going to be a lot of hype during a certain moment, I started a week early and began to build momentum. I was very active, constantly posting status updates, sharing videos, building a fanbase, and during that time, I gained a lot of respect, which then turned into a lot of likes.
17,000 likes for that matter.
Google Trends and Google Insights are great models for tracking things. I also suggest using Google Alerts to get updates on news.
Google Trends: Google Trends
Google Insights: Google Insights for Search
Google Alerts: Google Alerts - Monitor the Web for interesting new content
If you use it wisely, you're going to dominate any market. Especially once you understand when and why people are searching for something or their is a growing interest.
However, also be warry that just because searches are being done on Google, that doesn't necessarily mean Facebook is going to have the same hype. Sometimes Facebook will have a lot of hype towards something, but searches won't really show any significant increases, that's probably because the solution is already on Facebook, or vic versa.