What if I ignore SEO?

9 years ago

Well... traffic isn't going to happen unless you market the site in some way. People have to know about the site in order to visit it.

This traffic can be from ranking in Google (SEO), paid ads (adwords), forum marketing, social media... you can probably pick up an inexpensive traffic course and get some great fundamentals down in a day or two.

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Tadresources

9 years ago

You can, of course, run a site and not do any SEO or marketing at all, but it's rare for a site to blow up and become popular without some level of marketing. There are a lot of easy, low maintenance options out there if hardcore SEO isn't your thing.

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Orator

9 years ago

I suggest you browse the warrior forum for hire section, and just outsource your SEO then. You can focus on producing quality content, and let someone else deal with the SEO stuff. Just make sure your coordinating with them on good SEO practices for your website.

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georgedschrock

9 years ago

Originally Posted by Orator

I suggest you browse the warrior forum for hire section, and just outsource your SEO then. You can focus on producing quality content, and let someone else deal with the SEO stuff. Just make sure your coordinating with them on good SEO practices for your website.

I agree!

you may just hire somebody to do the SEO for you, coz really without SEO you can't easily get the traffic that you wanted for your site. Good luck!

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John Romaine

9 years ago

Originally Posted by FaisalKhan

....but I am confused about the keyword as too much information all over the internet on "keyword research."

Just because you're confused about it, doesn't mean you should ignore it.

Why not learn SEO and do it properly?

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Studio13

9 years ago

SEO is worth learning. Especially if your on an internet marketing forum and plan oh, doh, internet marketing.

Search engines are the portals for the majority of traffic you'll get. Of course you can focus on social media campaigns, video marketing, ad networks, etc., for traffic — but the backbone of your traffic should start with and end with SEM in my opinion.

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Mike Hill 9 years ago

Originally Posted by Studio13

SEO is worth learning. Especially if your on an internet marketing forum and plan oh, doh, internet marketing.

SEO doesn't constitute being a marketer... online marketing isn't all about SEO... it's just a process and quite an unreliable and sketchy process at that.
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Green Moon

9 years ago

Starting a website without any SEO is like opening a shop in your garage and not doing any advertising. Sure, some people will know about your store because they are your neighbors, others may find store when they are cutting through the alley. In the same way, some people will find you on the internet even with no SEO or other marketing, but unless your site goes viral for some reason, very few people will find it without SEO.

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kevinseo

9 years ago

Good ... traffic isn't going to happen unless you market the site in some way.

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GISA

9 years ago

hello,

you can do some basic SEO whithout becoming an specialist or a guru in one night.
Just choose some word related to football, I don't now if your site will be WP site or not. if yes it is so easy to set up some keywords that you can change later or optimize later. I would say use youtube video to send traffic to your site, and all social media, you can have traffic this way. for example with your video your site could be on the first page of google indirectly........

a lot to say about SEO.

Just hope few ideas here will help

Thanks

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CDarklock

9 years ago

Originally Posted by FaisalKhan

I want to set up a site focused on Football(Soccer), but I am confused about the keyword as too much information all over the internet on "keyword research."

Well, you need to get traffic somehow, and the basic idea of keyword research is to find out where the traffic is going and then go get in the way of it using SEO.

It's the internet version of "location, location, location" - if your site comes up in searches for something lots of people search for, it's like lots of people walking past your store. And the higher in those results you are, the bigger and brighter your sign is.

Which makes people want to come into your store for whatever that sign says. And once they do, the question stops being "location" and starts being "selection."

If you don't have what they want, they will leave.

Think of it like this. You go out and do research, and you find out that thousands of people every day go searching for (say) "red slingback shoes." So you cunningly SEO your site for "red slingback shoes" and you get a lot of traffic because you end up #1 in Google for that term.

In offline terms, what you have done is market research to discover that people like red slingback shoes, and then put up a big flashing neon sign that says "RED SLINGBACK SHOES." So lots of people are coming into your store.

At which point you had better have some Goddamn red slingback shoes.

Now, the purpose of Google (and all search engines) is to look at what you write and figure out what your sign ought to say and how big it ought to be.

The keyword and SEO jockeys say that Google aren't doing a very good job, because they can't start a brand new site about red slingback shoes and jump straight to the top of the listings.

Which, you know, to the guy at the top of the listings NOW... probably sounds like they are in fact doing a pretty good job.

I tend to think that, at the very least, Google and the other search engines are trying to do a good job. So maybe we should stop trying to game the system, which borks up the results and prevents them from getting the reliable data they need to do a better job.

In other words, I think you're doing it right.

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sajjadidr

9 years ago

Directing traffic to a website should be done with SEO as well as marketing the site at the same time.
The plus is that , in case you have unique content on your website which is not anywhere, the chances of your website's ranking grow tremendously.

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Randall Magwood

9 years ago

I think you should add more free traffic methods to your arsenal if you want to see alot of traffic.

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theemperor

9 years ago

A lot of people saying you should learn SEO but be careful.

The pitfall of highly optimised sites is the pages are based around keywords which then need to be stuffed all over the place in bold, H1, H2 links etc. You will have to comprimise the usability and readability to get to the top. Also by targetting the researched keywords you are also targetting the same terms as all the other SEOs. I.e. the ones that Google reports in it's keyword research tools.

It is worth paying attention to SEO but if you make good use of the title tag, keyword and description meta tags, write good long articles, and negotiate with authority sites to link back to you, then you should do quite well. But as soon as SEO becomes the main obsession over simply writing good content you could have a site with loads of visitors who think 'what is this nonsense' and click back immediately.

Ironically the sites that do really well with SEO achieve it through massive amounts of backlinks, because they have something genuinely good to offer, not because of 'doing SEO'. I.e. ignoring SEO and creating a quality site - as long as you promote the site well - can be the way to go.

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Mike Anthony

9 years ago

Originally Posted by theemperor

A lot of people saying you should learn SEO but be careful.

The pitfall of highly optimised sites is the pages are based around keywords which then need to be stuffed all over the place in bold, H1, H2 links etc. You will have to comprimise the usability and readability to get to the top.

That is absolutely false -

First stuffing in SEO 2012 is most definitely not "optimization
Second, A good writer can use a phrase and write on the subject increasing the LSI value of the page which is good SEO 2012.

ignoring SEO and creating a quality site - as long as you promote the site well - can be the way to go.

That IS SEO. Its called White hat SEO and in particular is specified as link baiting. The reason why you think you have to ignore SEO is because you are talking about one kind of SEO and yes the most popular one among Imers but that definition is just too limited. SEOs do press releases ask webmasters if they have seen an article on the site and contact media to get coverage from web properties and therefore links. Last time i checked thats basic promoting and it IS the job of a SEO.

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sureshonline

9 years ago

If you website is a squeeze page well then "GOOGLE DO NOT LIKE SQUEEZE PAGES"
The more content you have the more will GOOGLE like you Page!
As Per Google "Content Is King"!
And the more back links you add the more will the ranking of you website increase!

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David Mcalorum

9 years ago

If you ignore SEO, then your going to need to get good at
something else, right?

My suggestion for that is paid traffic.

And (drum roll please) I have the perfect solution for you
(actually the greatest resource EVER) Check it out;;

http://www.warriorforum.com/main-int...uces-ever.html

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MisterMunch

9 years ago

Good content will take you far without SEO, but you need to market the website anyway.

Building a strong following on a few social sites and participating in the community will bring traffic.

You will also get some traffic if you keep posting your content on the different high traffic websites who depent on user submitted content.

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Michaelangelo Flores

9 years ago

As a lot of the people previously said, there are other strategies other than SEO to get traffic to your site.

But remember, if you want stability, you need to stand on multiple legs. SEO is just one leg. As it was suggested above, perhaps you can outsource SEO while learning and focusing on other strategies in the meantime. The good thing is, you can always combine different strategies (e.g Video Marketing + SEO + Social Media campaigns) which all help you get traffic in some way.

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danube100

9 years ago

Well the keyword is the most important thing for any website as it can help you to rank first on google or help you rank last on google....there are professionals which can help you out with keywords...so that way you dont get confused about keywords.

regards

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ExpertSEOServices

9 years ago

You can get traffic from other sources without ever doing SEO.
Some of the most targeted traffic comes from social media, forums, and other High PR web 2.0 sources such as blogger, WP, and Youtube.
SEO can be beneficial for getting long term organic traffic from the search engines but it is definatly not essential in internet marketing

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dvduval

9 years ago

Originally Posted by ExpertSEOServices

You can get traffic from other sources without ever doing SEO.
Some of the most targeted traffic comes from social media, forums, and other High PR web 2.0 sources such as blogger, WP, and Youtube.
SEO can be beneficial for getting long term organic traffic from the search engines but it is definatly not essential in internet marketing

I have to agree. Look at it this way. If the average person that comes to your site tends to return again, you are better than 99% of sites. Even if you started with just a trickle but made a site people love, it will grow large over time without you ever thinking hard about SEO.

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modernians

9 years ago

You don't really need to worry to much about seo, go for relative high authority backlinks and you will be laughing all the way to the top page of google!

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David Keith

9 years ago

SEO is not neccessarily the only or even the best way to get traffic for a business.

I have owned lots of sites, over a really long time, and I don't think I have ever had a site on page 1 of google for anything. I just never tried to do that.

In fact, I currently have 7 sites up and running. Guess what? I actually have all 7 of them blocked from google using my google webmaster account.

I won't make income claims because those are too easy to fake and most smart folks don't believe them anyway, but I will say I had enough money this month to eat a nice thick bologna sandwich every day. I also had a little left over.

The search engines are only 1 place to get traffic from. If its not your thing then fine. But you do need a plan of how your going to get visitors to your site. They won't just magically appear as you write articles.

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modernians

9 years ago

So which would you say are the best sources of traffic?

Originally Posted by David Keith

SEO is not neccessarily the only or even the best way to get traffic for a business.

I have owned lots of sites, over a really long time, and I don't think I have ever had a site on page 1 of google for anything. I just never tried to do that.

In fact, I currently have 7 sites up and running. Guess what? I actually have all 7 of them blocked from google using my google webmaster account.

I won't make income claims because those are too easy to fake and most smart folks don't believe them anyway, but I will say I had enough money this month to eat a nice thick bologna sandwich every day. I also had a little left over.

The search engines are only 1 place to get traffic from. If its not your thing then fine. But you do need a plan of how your going to get visitors to your site. They won't just magically appear as you write articles.

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David Keith 9 years ago

Originally Posted by modernians

So which would you say are the best sources of traffic?

Most "buyer center" traffic moves from site to site on the internet via strategic partnerships where one site offers another site compensation for clicks/leads/sales.

These are commonly called affiliate programs. The next most common way buyers find sites online is through various forms of paid advertising.

Search engines are just the third most common way buys get connected with products or service they end up buying.
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JDIZM 9 years ago

Originally Posted by modernians

So which would you say are the best sources of traffic?

If you fail to take onboard the value of SEO then you shouldn't expect too much traffic from Google.

As SEO is basically just following best practices that Matt Cutts lays out.

But like he said Google isn't the only source of traffic it just plays a major part in it.

If you want to use alternative sources then you are posting on one right now.

Forums are a good source of traffic and so are social networks. But you must provide something of value and not spammy..
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John Romaine 9 years ago

Originally Posted by David Keith

...I had enough money this month to eat a nice thick bologna sandwich every day.

Eating the same sandwich every day is considered duplicate content.
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- David Keith 9 years ago
  
  Originally Posted by John Romaine
  
  Eating the same sandwich every day is considered duplicate content.
  
  See, that's why I am not a big seo fan. There are way too many "rules" and they are always changing.
  
  But the real problem is not that they change, it is that sometimes change in unpredictable ways.
  
  Also, if you are doing something today for seo purposes, those very things may get you penalized with the next Google algorithm update.
  
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Genycis

9 years ago

Hey FaisalKhan,

Guessing you're trying to do some sort of blog site about soccer? Since you want to write, write, and write, and don't want to worry about keyword research, here is my suggestion to you for some of your posts (you don't have to optimize every single post as that would be better anyway since it will make your site look more natural):

1) Think of the post or entry that you want to write about. Let's use the example that you're going to write a post about blocking kicks as a goalie.
2) Before you start writing, go to Google Keyword Tool and uncheck Broad and check Exact. Now enter a search term related to the post you'll be writing about. In our example, since I'm looking to write about blocking kicks as a goalie, I'll enter "how to block as a soccer goalie" to see what suggestions come up.
3) Since you want to write, write, and not worry about keyword research, the main thing I'd suggest is to see what suggestions come up that have searches that relate to your post. In this example, I see "soccer goalie tips" has 210 exact global searches, so I'll choose that as a topic. Normally I'd be looking for something with at least 750+ exact searches, but, since you aren't focused on SEO, the goal is to find something that will generate some kind of traffic, so that you can still get some SEO type traffic down the line.
4) Use the keyword somewhere in your H1 header tag... so for this, it could be "Some Great Soccer Goalie Tips for You" or better yet, "5 Great Soccer Goalie Tips to Improve Your Game" (people love number topics for some reason, like 10 best things, 5 tips to, etc.)
5) I personally use Live Keyword Analysis (free site, not mine) as a website to help me write my article and see the density of the keyword I'm targeting. You can put up to 3 keywords in this tool and just write, write, write, and make sure to periodically plug in your keyword. You don't have to sit and debate how to write or what to write. You can write how you want, just try to plug the word every now and again in it.
6) If you're looking for a certain amount of words, you can then copy what you've finished writing, and then simply paste it in either Word, or I use Accurate Word counter, word count, character counter, character count, typing speed, WPM, letter count, change case (another free site, not my own) and see the amount of words your post will have.
7) Once you've written, simply copy and paste it into your website as a post.

If you want to eventually get into things like using eZine and HubPages to promote, you'll find that it will be helpful for you to optimize your site for SEO at least part of the way. You don't have to use SEO, but why not use it... you don't have to make it the main focus of your campaign, but, either outsource or try to use it to some fashion... especially if you want to write a lot of entries. You'll eventually get more and more traffic organically simply by taking a moment to optimize for a keyword.

Hope this helps. I more or less use what I stated above, but of course, I look for keywords more in depth than I mentioned above, along with optimizing some posts and not worrying about others. Just my thoughts and suggestions though... there are many warriors in here that will lend a helping hand as well with their thoughts and suggestions.

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TestiVar

9 years ago

Don't worry about SEO. It is the term used by scammers and spammers for "tricking the search engines."

Real business has nothing to do with tricking anyone or anything. It is about improving the world and earning the consequences of your creations.

I have consulted with eight different fortune 500 companies. None of them did "SEO."

I have been a principle in four different companies built to over a million in annual revenue. Three of them were pure plays (Internet only -- no brick and mortar). We never once used those three initials. We never once even brought up tricking search engines in a single meeting -- not ever. We did just fine.

I never hear the term in real business circles. It is a term exclusively used by spammers and scammers.

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joseph7384

9 years ago

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CDarklock

9 years ago

Originally Posted by joseph7384

On page SEO has nothing to do with tricking Google, it's simply telling google terms "keywords" that you want to rank for.

Isn't Google's entire purpose to figure out what keywords you should rank for?

If you should rank for a given keyword, why wouldn't you?

And if you don't rank for a given keyword, doesn't that mean you shouldn't?

That's the part that starts to get iffy. People go to Google because they like the decisions Google makes about that stuff.

When you start trying to change Google's decisions, how is that not tricking Google?

If people go there because they like Google's decisions, aren't you trying to produce results people will like less?

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joseph7384

9 years ago

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CDarklock

9 years ago

Originally Posted by joseph7384

do you mean to tell me that you do not do any keyword research whatsoever.

That's right. None whatsoever. Search engine traffic is basically irrelevant to me.

Lets face it, we are here to earn a living online so why would I want to rank for a keyword

Precisely how much of a living does ranking for a keyword earn?

saying seo in itself is spamming & scamming is unfounded

I'm saying it's a waste of time and energy that you could have spent making your prospective customers happy, instead of some machine in California that doesn't buy anything.

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Black Hat Cat

Banned 9 years ago

Originally Posted by CDarklock

I'm saying it's a waste of time and energy that you could have spent making your prospective customers happy, instead of some machine in California that doesn't buy anything.

Translation: I can't get rankings, so I don't think you should do it either. Meanwhile, back in the real world, some of us can actually walk and chew gum at the same time.

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CDarklock

9 years ago

Originally Posted by Black Hat Cat

Meanwhile, back in the real world, some of us can actually walk and chew gum at the same time.

Some of us have noticed that chewing gum doesn't get us where we're going, and that just plain walking does.

So we've come to the conclusion that whether you chew gum does not have a damn thing to do with whether you get where you're going.

Meanwhile, the world is full of people who get paid to chew gum while their clients walk, and every time their clients get somewhere they say "Wow, it's a good thing I was chewing this gum! Here's another invoice."

Those people are scum.

The world is also full of people who chew gum while they walk, and every time they get somewhere they tell everyone "if you could chew gum as well as I do, you'd go places too!"

Those people are crazy.

And then you have all the people who believe it really is all about the gum.

Those people are stupid.

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TestiVar

9 years ago

I think I'm in love.

Originally Posted by CDarklock

Some of us have noticed that chewing gum doesn't get us where we're going, and that just plain walking does.

So we've come to the conclusion that whether you chew gum does not have a damn thing to do with whether you get where you're going.

Meanwhile, the world is full of people who get paid to chew gum while their clients walk, and every time their clients get somewhere they say "Wow, it's a good thing I was chewing this gum! Here's another invoice."

Those people are scum.

The world is also full of people who chew gum while they walk, and every time they get somewhere they tell everyone "if you could chew gum as well as I do, you'd go places too!"

Those people are crazy.

And then you have all the people who believe it really is all about the gum.

Those people are stupid.

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John Romaine

9 years ago

Originally Posted by CDarklock

I'm saying it's a waste of time and energy that you could have spent making your prospective customers happy

I gotta disagree with this, and Im speaking from experience.

Years ago, I invested almost 6 years and literally tens of thousands of dollars into a website where my primary focus was to simply provide the best user experience, and customer support possible.

I wrote dozens and dozens of articles, all original, high quality. The site was a DB driven site, consisting of thousands of pages. I had a member base of around 10,000 people. It took me FOREVER to build that member base - and in the end, it was pretty much worthless.

I poured so much time and money into that site BEFORE I even knew anything about SEO.

I did paid newspaper promotions. Radio promotions. Leaflet drops. Roadside signs. God, you name it, I tried it.

I really believed in my heart, that it would be a success.

Guess what happened?

The site never took off. It just trickled along, for 6 LONG years. I never really gained any momentum, and I couldnt figure out why, even with all of my efforts. I never wanted to sell, because I was fearful that if I did, it might suddenly "take off".

And trust me, this was WAY before I knew anything about SEO, or internet marketing for that matter. I just focused on my customers, and tried my best to give the best experience possible. Id often have people emailing and calling thanking me for such great support and assistance.

But it seemed pointless, because at the time, I was probably earning $1,000 a month. For the hours I was putting in, it was pathetic really.

It wasnt until I sat with an experienced internet marketer who punched my primary keywords into the Google Keyword Tool that it became obvious.

In his own words, he said ....

"John, you're wasting your time, there's no demand. These keywords combined only attract 1,600 searches per month...."

He then went on to say ....

"You're doing everything right, in the WRONG marketplace"

Needless to say, I was gutted.

6 years of busting my balls, for nothing.

In the end I sold that website, and thats pretty much when my IM career began.

If you think that just "keeping prospective customers happy" is enough to make something work, you're wrong, because unless theres sufficient demand, you'll be doing nothing more than wasting your time and money, just like I did for all those years.

There's no point writing "top quality articles" or "keeping your visitors happy" if there's no demand.

SEO allows us to find that demand then position ourselves in order to monetize it.

No offense dude, just sayin'

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TestiVar

9 years ago

Originally Posted by John Romaine

I gotta disagree with this, and Im speaking from experience.

"John, you're wasting your time, there's no demand. These keywords combined only attract 1,600 searches per month...."

He then went on to say ....

"You're doing everything right, in the WRONG marketplace"

That's market research. Of course you have to do market research. That has nothing to do with SEO though. SEO stands for "search engine optimization" which is a fancy way for scammers and spammers to say "tricking the search engines."

Market research is critically important to all businesses. Most real businesses have never even heard of SEO though. No honest business engages in SEO. Honest businesses aren't based on a tactic of tricking anyone or anything.

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John Romaine

9 years ago

Originally Posted by TestiVar

That's market research. Of course you have to do market research. That has nothing to do with SEO though.

Isnt that market research based on search engine traffic/volume?

I understand what you're saying, though.

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TestiVar

9 years ago

Originally Posted by John Romaine

Isnt that market research based on search engine traffic/volume?

I understand what you're saying, though.

Market research has been a standard part of building new businesses since LONG before search engines ever existed.

Yes. You can use search engines for market research. That doesn't have anything to do with SEO though.

SEO is the attempt to trick search engines into giving you a higher ranking than you otherwise would deserve. It is spamming and scamming. It has nothing to do with legitimate business.

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David Keith

9 years ago

Originally Posted by TestiVar

SEO is the attempt to trick search engines into giving you a higher ranking than you otherwise would deserve. It is spamming and scamming. It has nothing to do with legitimate business.

I won't go as far as to say it is all about tricking the search engines. There are certainly normal things you can do on a site to help your rankings without using "seo tactics".

Backlinking is a great thing. But not if you buy 10k links for $40 and get all spammy blog post backlinks.

Using H1 tags properly is not only good for SEO, it is usually good for site design and customers as well.

It's not necessarily an either or, although it is pretty commonly abused.

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John Romaine 9 years ago

Originally Posted by TestiVar

It is spamming and scamming. It has nothing to do with legitimate business.

I get the impression that you are of this opinion because you assume that most SEO professional blast useless links all over the web in an effort to gain better search placement rankings.

Some of us do the right thing, y'know.
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- myob 9 years ago
  
  In some very popular niches (such as the OP's niche - soccer), SEO may not be an effective marketing strategy at all. Such topics may be impossible to effectively rank against the entrenched competition for keywords and deep-pocketed SEO professionals. These arenas are where I particularly excel at using alternative marketing methods that completely bypass this kind of needless head-on competition.
  
  One method for example is hitching a ride on relevant sites that are already ranking for my targeted keywords through advertising and/or content contribution. Other methods include article syndication directly to outlets where my targeted prospects read such as niche ezines, topical websites/blogs, and offline publications such as trade journals, relevant magazines, newspapers, professional newsletters, etc.
  
  Quite often, this results in more highly convertible traffic, and in some of my developed niches will far exceed all combined iterations of organic results from keyword searches. Being in some of the most hotly competitive (and most lucrative) niches, all of my sites are getting very impressive traffic and conversions despite the fact they're buried deep in the murky depths; tens of thousands of pages below the top-ranking sites.
  
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joseph7384

9 years ago

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David Keith

9 years ago

Originally Posted by joseph7384

Don't you know any other words other then spamming and scamming, frankly it's sounding like a broken record and we get it you don't like seo so just keep doing what your doing and ignore it, who really cares.

Some have mentioned that it's a pain in the A@#%SS because Google keeps making changes, well that's just life and how about all the changes that facebook makes and some swear by PPC, well there has been changes there as well.

Life is full of changes in anything that you do so either adapt to the change or get left behind, "YOU CAN TAKE THAT TO THE BANK".

Marketing by answering "what's in it for me...for businesses" really hasn't changed much at all even with the advent of the internet. That has been the driving force between mutually beneficial business partnerships since business was invented.

On the internet, we just call them affiliate programs. But that "marketing method" has worked for centuries with little change. Guess what, it will always work with almost no change. Even when the internet is dead and gone.

Whatever media type is next will employ that marketing method. I can absolutely guarantee you that.

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joseph7384 9 years ago

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- David Keith 9 years ago
  
  Originally Posted by joseph7384
  
  The internet is still in it's infancy and it will be a long time before it's dead and gone my friend.
  
  I am aware of that also. I have run a businesses online for over a decade and a half. But what will change is search engines. They will change big time. I remember when yahoo was way more dominant that google is today. And that went away almost over night.
  
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CDarklock 9 years ago

Originally Posted by John Romaine

I gotta disagree with this, and Im speaking from experience.

I have a question for you.

In his own words, he said ....

"John, you're wasting your time, there's no demand.

Does SEO create demand?

Notice that your mentor doesn't say "you are marketing all wrong and should be using SEO."

He says "you are in the wrong damn market in the first place."

SEO didn't actually solve your problem. There was no solution to your problem. And that problem was failure to understand your market.

SEO doesn't help you understand your market. It just helps you point at one and say "that is a market," then shove a website in front of them.

But it doesn't help you build a website they give a crap about, or offer a product they're willing to buy, or develop trust so they keep coming back.

That doesn't mean you can't. It just means your SEO isn't doing it.
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StunningWarrior

9 years ago

Originally Posted by John Romaine

.snip.

I wrote dozens and dozens of articles, all original, high quality. The site was a DB driven site, consisting of thousands of pages. I had a member base of around 10,000 people. It took me FOREVER to build that member base - and in the end, it was pretty much worthless.

.snip.

It wasnt until I sat with an experienced internet marketer who punched my primary keywords into the Google Keyword Tool that it became obvious.

In his own words, he said ....

"John, you're wasting your time, there's no demand. These keywords combined only attract 1,600 searches per month...."

Are you sure you identified all the keywords? With dozens and dozens of articles you must be a candidate for hundreds and hundreds of keywords. Maybe you're not in a position to rank for those keywords but there must be way more than 1600 searches per month for which you are an eligible search result.

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Sillysoft 9 years ago

Originally Posted by TestiVar

I have consulted with eight different fortune 500 companies. None of them did "SEO."

Interesting. I worked for a top SEO company and majority of their customers were fortune 500 companies.
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UMS

9 years ago

Originally Posted by TestiVar

Don't worry about SEO. It is the term used by scammers and spammers for "tricking the search engines."

Interesting. Don't hear too many people accuse Google of being a scammer and spammer.

Real business has nothing to do with tricking anyone or anything. It is about improving the world and earning the consequences of your creations.

I have consulted with eight different fortune 500 companies. None of them did "SEO."

I can assure you that none of them would have thrown a website up with no market research (yes, that is a part of SEO as well).

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Mike Hill 9 years ago

Originally Posted by UMS

I can assure you that none of them would have thrown a website up with no market research (yes, that is a part of SEO as well).

No market research is NOT SEO... What you do with the information can be considered SEO but doing market research like finding where your ideal customer hangs out online, what other websites they visit, etc is NOT Search Engine Optimization.
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Black Hat Cat Banned 9 years ago

Originally Posted by TestiVar

Don't worry about SEO. It is the term used by scammers and spammers for "tricking the search engines."

Only losers believe that.

Originally Posted by TestiVar View Post
I have consulted with eight different fortune 500 companies. None of them did "SEO."

Reading their catalogs doesn't make you their consultant, lol. I can name 100 or more Fortune 500 companies that don't sell fast food. What's your point?
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Hooker

9 years ago

I don't consider SEO to be "tricking" the search engines. I consider it "learning the rules so I can play the game as efficiently as possible." Every one of my blog articles are SEO optimized, and the search engine traffic I get from them is very valuable. Much more valuable than from other sources like social media. Just be professional and ethical about it. Think of your business like a marathon, not a sprint to the finish.

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TestiVar 9 years ago

Originally Posted by Hooker

I don't consider SEO to be "tricking" the search engines.

Only scammers and spammers.

My career is in the health field and I spent a year researching Type 2 Diabetes in order to find a natural cure.

Yikes, then follow the link to the scam site that I'm sure the FTC and FDA both would love to shut down and jail Dr. Mark Smith. Dr. Mark Smith is a chiropractor (marketing only to little kids) from Indiana posing as medical doctor who claims a diabetes cure. Another alias is Hooker on the Warrior Forum.

I rest my case.

The term is only used by spammers and scammers. No real business pays any attention to SEO. Google itself only ranks itself #4 or #5 for "search engine." Obviously they could fix that. They don't. They don't care. They care about their customers, not tricking search engines or scamming and spamming.
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CDarklock 9 years ago

Originally Posted by Hooker

I don't consider SEO to be "tricking" the search engines. I consider it "learning the rules so I can play the game as efficiently as possible."

Which game is that?

After all, "rank high in the search engines" and "have content people actually want" are two entirely different games.

The search engines are trying to find the content people actually want and rank it highly so those people can find it.

Every one of my blog articles are SEO optimized

Does this mean "content people actually want" or does it mean something else?

Because people are looking for what they want, and the search engines are trying to direct them to what they want, and either you are what they want or you are not.

If you are not, then your SEO optimisation is, in fact, "tricking" the search engines. Just because you decided to make it part of your game doesn't make it any less obnoxious that you're getting people on your site without having what they want.
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stellaex

9 years ago

Dont ignore SEO if you want to promote your business.

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dragica659

9 years ago

You do not need every traffic source on the earth. Choose your favorite sources and work on them. If you are good in getting traffic using social media or forums you can be successful without using SEO.

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NicheDad

9 years ago

If you're going to ignore SEO, be sure to have a good social media strategy at the very least.

Good luck.

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NACAdam

9 years ago

While you are using all of those other methods you might as well learn how to apply basic SEO techniques so you can get a double traffic benefit ..Seriously it doesnt take that much extra time or effort ..Ask yourself how much money you want to leave on the table if you do not want to do SEO ...SEO is the king of traffic period

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loi77

9 years ago

You cannot afford to ignore SEO unless you want to pay for traffic, period!

I think you have to take a step back and look at the bigger picture - the ultimate goal you want to achieve building this website. Most importantly, you have to figure out how to monetize it before you start. In order to do that you have to provide value to people in that niche. Then you take action 1 step at a time to move towards that goal.

Is seems that you are trying to rush through the process and doing as much as possible. I use to do that too, but after a while I realized that working hard is NOT enough, I also have to work smart.

First of all, you have research your niche. I don't know much about soccer but I am sure that it is a profitable niche. When I did a search on Google, the root keyword "soccer" produces 834 million results. That means 834 million web pages are targeting the keyword "soccer", and they are all competing with you.

"Soccer" as a niche is simply too broad and too much competition. You have to drill down to the sub niche - e.g. soccer equipments for the disabled (just an example, not sure if it is profitable). Learn to understand their needs and problems, then build a site to solve their problems. Once you gain their trust, they'll buy what you recommend and money will flow to you. Now you are providing a solution for their problems, right?

After niche research, you have to do your keyword research which is crucial for your long term success. Without proper keyword research, it is just like throwing darts blindfolded hoping to hit the bull's eye. How likely is that?

If you don't know how to do keyword research, you must stop what you are doing and learn keyword research. If you don't get this part right, your chances of successful is very slim. Also, you are going to waste a lot of time, effort and money. I am sure there is a WSO you can buy here to learn keyword research.

Regarding writing eBook, that is another set of skills that you need to learn to get it right.

Long term success online requires all the pieces of puzzle to fit together to make it work. You should slow down and take it one step at a time, master one component first before you move on to the next.

IM is a marathon, not a sprint!

All the best,
David

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StunningWarrior

9 years ago

Originally Posted by loi77

First of all, you have research your niche. I don't know much about soccer but I am sure that it is a profitable niche. When I did a search on Google, the root keyword "soccer" produces 834 million results. That means 834 million web pages are targeting the keyword "soccer", and they are all competing with you.

I'm not picking on you personally. I chose this section of your post from all the posts in this thread because it best illustrates my point, but I could have chosen to quote many of the posts.

It is a misconception that there are 834 million web pages targeting the keyword soccer, or at least as a main key word anyway.

When people think and talk about SEO and keywords they do it back to front.

Think about what a search engine is trying to do ... it takes what a surfer types into the search box and tries to provide a list of the resources that are most relevant to what that surfer needs.

Now this is a very difficult job. Faced with millions and millions of webpages, how does an algorithm choose the most relevant ones? Well computers are not yet so intelligent that they can just read the content and work it all out only from that. So the algorithm has to rely upon other clues too. These include meta tags, headers, likes/+1's, backlinks, surfer history, and so on and so on.

So from a white hat perspective all that SEO is doing is helping the search engine to identify relevant pages, and from a black hat perspective perspective SEO is trying to trick the search engine into assigning to a page an unmerited relevance.

Imagine for a moment that you created a blog about soccer.

So you register a domain name: myfirstblog.com

Then you create a post: myfirstblog.com/myfirstpost.htm with no meta tags or headers or anything, just a blurge of text.

Then you create a second post: myfirstblog.com/mysecondpost.htm which is just another blurge of text.

Now is this really helping the search engine? Not at all.

But if, instead, you registered MySoccerBlog.com

and then you created MySoccerBlog.com/AHistoryOfTheOffsideRule.htm and include meta tags and headers related to the history of the offside rule

and then you created MySoccerBlog.com/FiveASideSoccerBootStudMaterialRules.htm and include relevant meta tags and headers about not being able to make studs from metal, for example,

now you have been a lot more helpful to the search engine.

Furthermore, you have indicated to the search engine that your second post is not relevant to somebody searching for Joan Collins Movies, or poker, or animals rented out to mate with other animals.

Now the big problem here, of course, is that people try to reverse engineer the search engine algorithm and then to game it, which is why the search engine companies modify the algorithms that they use. So while you might have the most relevant webpage*, you might find that you do not rank at #1 in the search engine results because the owner of a less relevant webpage has taken some actions to outrank you.

Now eventually, the algorithm will be changed to make sure that you rank above this other webpage, but that can take time (maybe years). So you might be tempted to take actions that temporarily boost your ranking. DON'T !! Because then you will be a candidate to be demoted at the next algorithm change.

OK, so now imagine that the search engine query is something that the search engine has never seen before (IIRC Google's CFO was interviewed a few months ago and stated that 15% of queries are new). Now imagine how extremely difficult this is for the search engine. It has no history of this search term and seeing which webpages surfers click on, bounce rates, etc. It just has to produce a list of webpages and hope that they are relevant.

This, again, is where white hat and black hat techniques might help/mislead the search engine. In general the search engine has an understanding of related terms, so when it receives a new query it knows what the general subject is about. So your SEO efforts can indicate to the search engine that you are relevant for the related term - which includes LSI, not just headers and meta tags. Now if you write good content, you LSI will be natural and you won't find you rankings dropping at an algorithm change. If you start keyword stuffing you might find that the search engine algorithm change means that you get found out. And as other posts have pointed out, if you write naturally then your readers are more likely to come back than if you write for the search engines and thereby end up with prose that does not flow.

And furthermore, to return to why I quoted the section of the post, this is also how many more results can turn up than there are webpages specifically targeting a keyword. Obviously soccer is not a new search term that Google has never encountered. However, some of those 834 million webpages will have text and tags that Google thinks might be relevant for somebody who wants to know about soccer.

So my advice is that maybe you can ignore SEO when writing your content, to make sure that it is suitable for your (human) surfers. But definitely do not ignore SEO for other onsite SEO - meta tags, internal linking, etc. And white hat offsite SEO is not going to do you any harm, even if you focus on other sources of traffic. And if you want to target search engine traffic then offsite SEO is an absolute must - if you have no backlinks then that tells the search engine that nobody thinks that your content is relevant.

* And just because you think that you have the most relevant webpage it doesn't mean that you do.

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Micronichedude

9 years ago

You can doing some keyword research and find a long tail keyword. And start adding 1-2 of that keyword every article you write.

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Christines Dream

9 years ago

Originally Posted by FaisalKhan

Will I get good amount of traffic?

I guess it will not be a site for problem-solution. Do you think it will work?

Thanks

If you plan on doing a lot of writing them MAYBE you'll get lucky with the keywords or the LSI's but it really is worth it to research SEO, on page and off page.

What is the point of writing your heart out when you don't know if you are writing to the kind of audience you want to attract?

It sounds like you will get some traffic, with your plans, BUT it also sounds like you need to research WHAT you plan on selling.

What good is traffic if you have nothing to sell?

Think about:

Finding buyer keywords that have good monthly search volumes.
Researching seo. And SEO your articles.
Decide how you are going to monitise the site. Products, adsense, ad space...
Plan. List all the things you want to do, have to do, how you will do them, and when you will do them. If there is something you don't know...research it.
Implement the plan.
Revise the plan where needed.
Check out your traffic stats...your conversions...
Research if somethings not working (like traffic or conversions).
Tweak where needed and revise if somethings not working.
When it works...KEEP DOING IT! Do a little happy dance and keep on going.

Oh, yeah...let us know how it's going, eh?

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Avy Smith

9 years ago

Originally Posted by FaisalKhan

I want to set up a site focused on Football(Soccer), but I am confused about the keyword as too much information all over the internet on "keyword research." That's why I want to just write, write, and write. Also I will write ebooks as my own product. May be later I will try for affiliate marketing. I have planned to use forums, Facebook, and Ezine+Hubpages to promote my site.

Will I get good amount of traffic?

I guess it will not be a site for problem-solution. Do you think it will work?

Thanks

The volume of traffic depends upon the strategies you put in. Every bit adds some reputation to you website that can be negative as well.

If you can buy Adwords or go for affiliate marketing obviously the results depend upon your chosen source.
If you cant make it to the right source you wont get the right traffic coming to you. All I meant to say choose wisely, read Google Blog for updates and get to know about Google Webmaster Tools to make a quality website.

There is little difference but useful to some extent you can make with proper Seoing by getting to the people that might needed to know about your products whatever that might be.

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komplex

Banned 9 years ago

One company I now manage ignored their SEO for years, I'm finally working on it. And they've done over $5 million a year in sales in the past without touching their website. You don't need SEO to run a business online, but it sure is needed to really rocket your business and keep ahead of your competitors. I'm seeing now they are declining in rank as other sites start doing the same thing I am doing. It was only a matter of time, till it's a "this needs to be done now" kind of thing.

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masmiskun

9 years ago

SEO is only one of many tools you can use to promote your site.
Some site generates good profit only from paid ads and affiliate marketing.

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Mreese601@gmail.com 9 years ago

I'm going through reading the post and really don't see no one answering your question! If you looking to make some sells from your site using free traffic google or any other search engine then you need to focus on seo! If not don't worry about it! If you focus on writing every day you will get some traffic over the long haul to your site! All Seo is you focusing on telling the engines what your site is about an if someone searching for your term then they want to pull up the relevant site! To make thing easy on the search engines then you want to optimize your site to be relevant. Put You don't have too! You still can make money and get plenty of traffic if you post everyday and you tell 4 to 5 people a day about your site! And if people like your site then they will come back and they will tell other people about your site! The only thing if you Ignore seo it could take a while! I hope this helps!
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seobro

9 years ago

What happens if a garden of roses you ignore. OK so weeds begin to take over. They quickly grow. After a while they choke your roses. Also, it is hot and dry in the summer. Sadly your bushes dry up. Later they will blow away. Funny, the weeds will survive.

It takes a lot of hard work to make your web site grow. SEO is just one weapon. There are many in your arena. SEO increases your exposure. What good is your work if seen by no one. Please use your hard work to create a beautiful garden of roses. Weeds there are many.

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GAldane

9 years ago

SEO is a vast field. And although you are saying that you will not do any SEO for your website, actually you are doing some SEO (may be without the knowledge of SEO but still you are doing!)

And when you will have knowledge, your promotion campaign will become more effective.

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JOSourcing

Banned 9 years ago

A lot of SEO work is natural and simple common sense. (Some might even say it's accidental!)

Examples:

It's common sense to name an article title after its topic.
It's common sense to name a webpage's file name as an abbreviation of its title.
It's common sense to name a folder after the content it stores.
It's natural to mention the topic several times throughout a title.
It's natural to seek out similar pages on the web and exchange links.
It's natural to use descriptive image tags.

etc... etc...

I have a feeling you'll do just fine if you just concentrate on making your site easy-to-understand and navigate. Think about how your visitors will find information, and then make that process a mindless effort.

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gccalfeche

9 years ago

Originally Posted by FaisalKhan

but I am confused about the keyword as too much information all over the internet on "keyword research."

I agree with you there.. Rules about keyword research sometimes sucks.

But on the other side, it helped in so many ways.

I guess it's a basic step. Here's what I learn:

High Amount of Searches + Low Competition + With Commercial Intent = WINNING KEYWORD

Just sharing..

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GeraldNitram

9 years ago

SEO's worth a shot, man. Just try and learn a lot more about it. Yes, you can get leads without doing the SEO, but it's going to be a really hard task for you to be visible on the search engine results pages. About SEO as something that's used to "game the system," remember that when you have something that you think is bad, it's not always supposed to be used for something bad. Saying that SEO's a bad thing is not a good reason to completely ignore it.

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MaryPabalates

Banned 9 years ago

And algorithm of SE is very difficult so why not ignore SEO and provide quality information then see what happens......

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ryuchi

9 years ago

Its perfectly fine. If your seo is not your thing then work on what you think you are capable of doing, writing content and stuff. You can still promote your site/links by doing other ways anyway. Say, facebook, twitter in other words -using the social media. Then after you earn and decided that you want seo you can hire someone to do the seo marketing for you.

Ryuchi

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LiftMyRank

9 years ago

If you're already producing a lot of new content on your site it then becomes very efficient to rank, throw a few good links at your site and walla you'll be ranking, but you first have to know what keywords to go after, makes all the difference....

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Chris19h

9 years ago

If you create high quality content then others in your niche will end up doing the the SEO for you. What I mean by this is if your content is good enough to link back to then people will link back which will create links to your site. If your content is good enough then people will post it on twitter, google+, and facebook. The key to this is creating content that is good enough...

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kevinhauff

9 years ago

I agree with what may have said here. You certainly shouldn't ignore SEO tactics. I would be careful though...if you know nothing about SEO, you may spend countless hours/days/weeks trying to figure out everything there is to know about SEO. It can end up being an overwhelming full time job if you aren't careful.

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copilu0

9 years ago

If you want to be sure of some success then use SEO and if you're consider yourself the luckiest man in the world then do not use it

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David Keith

9 years ago

Originally Posted by copilu0

If you want to be sure of some success then use SEO and if you're consider yourself the luckiest man in the world then do not use it

I must be damn lucky then. It is pretty common for me to completely block my sites from Google. SEO is just simply not the best, easiest, fastest, cheapest, or most consistent way to get website traffic.

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John Romaine

9 years ago

Originally Posted by David Keith

I must be damn lucky then. It is pretty common for me to completely block my sites from Google. SEO is just simply not the best, easiest, fastest, cheapest, or most consistent way to get website traffic.

David, Ive always been puzzled. How then, if you're not tapping into search engines, are you getting any traffic to your sites???? :confused:

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David Keith

9 years ago

Originally Posted by John Romaine

David, Ive always been puzzled. How then, if you're not tapping into search engines, are you getting any traffic to your sites???? :confused:

There are lots of ways, and it depends on your niche. I won't reveal my real secrets, but start watching what successful sites are doing.

Amazon - Do they get most of their traffic from Google? Or is it their massive affiliate network and their one of a kind kindle. See they are getting tons of traffic, and they are not focused on SEO.

Hostgator - affiliates are responsible for a very large percentage of their sales.

Every WSO - where does the traffic come from? They are selling all sorts of solutions to get traffic, but where does their traffic come from?

Paid advertising - This is a one of the best ways for a business to find customers. You just have to know what your doing on the conversion stuff or you will lose you a*s.

Business to business traffic is much more predictable and profitable than search engines. Often times you only pay for results and the "rules" just don't change as often.

If you solve the Whats in it for me question for a business, they will send you plenty of traffic.

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John Romaine

9 years ago

Originally Posted by David Keith

I won't reveal my real secrets, but start watching what successful sites are doing

I didnt expect you to, but the answers you gave are certainly interesting.

Im very much pro SEO. Its what Im good at.

I guess theres a whole world of other traffic sources out there. All seems non-sensicle to me though.

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David Keith

9 years ago

Originally Posted by John Romaine

I didnt expect you to, but the answers you gave are certainly interesting.

Im very much pro SEO. Its what Im good at.

I guess theres a whole world of other traffic sources out there. All seems non-sensicle to me though.

I am not anti SEO, but there are a whole bunch of people who just don't really understand that the internet would still be a great place to do business even if there were no search engines.

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savvybizbuilder

9 years ago

Since 78% of most visitors comes from search engine. But if you have a good content that everyone are willing to buzz it around. You can still drive a mass traffic to your website.

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David Keith

9 years ago

Originally Posted by savvybizbuilder

Since 78% of most visitors comes from search engine. But if you have a good content that everyone are willing to buzz it around. You can still drive a mass traffic to your website.

78% of visitors to which sites? That is a very important question to ask. Do you think all the sites listed at clickbank really get 78% of their traffic from search engines. Not a chance.

What about facebook? Do they get 78% of their visitors from search engines?

Or how about WF?

Aweber?

I could go on and on and on. SEO is not the only way to do it. But it is the most unpredictable and competitive.

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Kange

9 years ago

SEO helps your ranking on google and helps with non-paid searches but without SEO you can still do well by worth of mouth advertising, social networks like digg, twitter, facebook etc and show your interests on Pinterest..Its possible to do well without SEO.

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David Keith

9 years ago

I will say this, If the concept of affiliate marketing on the internet went away, it would have a at least as big of an effect on the internet as Google going away.

People really just don't realize how traffic is moved from site to site when it comes to anything other than google.

Most of the profitable online businesses online don't get a majority of their traffic from SEO.

How about this, where do most SEO companies get their customers?...Its not seo.

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zigphreed

9 years ago

do the basics, like meta tags, keywords, description, and then you could ignore but i dont recommend. Yes google looks at content as being important but better to be on the safe side.

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Kenny T

9 years ago

SEO is important when you want to receive natural traffic without marketing. But SEO is an ongoing process if you want to maintaing your rankings on search engines. They way you are looking to get traffic is if your website is brandable like it will spread virally or people will pass on your sites to their friends and thats the only way you will receive traffic without SEO

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Benjamin Ehinger

9 years ago

Originally Posted by FaisalKhan

I want to set up a site focused on Football(Soccer), but I am confused about the keyword as too much information all over the internet on "keyword research." That's why I want to just write, write, and write. Also I will write ebooks as my own product. May be later I will try for affiliate marketing. I have planned to use forums, Facebook, and Ezine+Hubpages to promote my site.

Will I get good amount of traffic?

I guess it will not be a site for problem-solution. Do you think it will work?

Thanks

Using Facebook to marketing your site will bring you traffic, if you use their paid program. However, if you plan to just use a fanpage, it will just take time. This will not happen overnight.

Ezine and Hubpages can help bring you some traffic, but don't limit yourself to just these two sites. Write for the readers and for the potential publishers that will use your work on their websites, blogs, and in their newsletters.

Search the forum for Article Syndication and you will find many things you can do with your articles to drive more traffic to your site.

Benjamin Ehinger

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BuildingLinks

9 years ago

SEO of any type to any particular website will give you better marketing and more traffic to your site.

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joseph7384

9 years ago

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David Keith

9 years ago

Originally Posted by joseph7384

Your right about that and even google will change because their algorithm is very flawed, hopefully they will take some lessons from Russia because Yandex has a much more sophisticated algorithm then Google.

Never been on a Russian search engine. Probably wouldn't do me much good anyway.

Truthfully, between IMers exploiting the google algorithm and big money advertisers leaning on google to do certain things, the quality of their results have suffered.

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Troy_Phillips

9 years ago

If you ignore SEO it will not mean instant doom to your business. It might not be doom at all. The question is .... why not take advantage of something rather simple to apply.

There is always a favor of the day in SEO but if you will just do basic on page you can tie everything you need to into the site.

Syndication can then send hoards of traffic and build hardcore relevant links.

Video marketing can do it's thing just as well if you relate keywords and you are again building.

Your social engine can use relevance to it's advantage. Even your media buys can add mega backlinks

Very few resources will be hurt by SEO.

Basic SEO has even been known to lower your PPC scores.

One would be short sighted to leave SEO completely off the board but no more than the SEO purist who would leave other channels closed.

The absolute smartest SEO tactic is to leverage those who already have the rankings. Affiliate traffic can easily blow search traffic out of the water. Syndication on high visibility sites rocks. Email capture .... solo ads, ad swaps .... set funnels up for every aspect and PM me when you need that server upgrade and I can "give" you a link.

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John Romaine 9 years ago

Originally Posted by Troy_Phillips

PM me when you need that server upgrade and I can "give" you a link.

Are you offering a link?

Oh wait, isnt that spamming and scamming? :rolleyes:
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Usmile

9 years ago

If you are aiming to get good number of traffic you must be open to several strategies. Facebook and other social media networks are good sources of traffic and most of the people that are coming here are very easy to convert. SEO works are very important in gaining website traffic this should be always a part of your plan.

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celente

9 years ago

as we buy traffic, and use article syndication SEO is not really important to us. Know I know there are a few people and even some warriors killing it at SEO, but I would say, it doesnt have to be the be all and end all to your business.

More than one way to skin a cat.

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joerudy1988

9 years ago

you can but the traffic won't be coming in as well as a good SEO site.

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zachary0611

9 years ago

If you have completely unique content you will be surprised what keywords you will rank for.

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martinab

9 years ago

SEO is the best way to get online traffic without seo it is not possible.

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FaisalKhan 9 years ago

Originally Posted by martinab

SEO is the best way to get online traffic without seo it is not possible.

Does an affiliate site target only 1 keyword?
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iuditg

9 years ago

Football is an competative niche. It's going to be hard to compete without doing proper SEO. But if you have some other plans to market your site for example, Facebook, twitter or other social media networks, or CPA programs then even if you won't do SEO, you would still get the traffic. Just make sure you plan well further most put up quality contents to get traffic.

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AustinCooper

9 years ago

If you want to ignore the SEO strategy then you can use the PPC strategy which is direct and shortest method to promotion of your website. Another thing is that it works on campaign based work.

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ramblingrye

9 years ago

Design and content is going to make your target audience decide to keep going back to your site. But without SEO all your hard work might be rendered futile. It's just like putting on a pretty dress and preparing a lovely conversation piece only to stay locked up in your room. So a good formula for online success is [good, useful, genuine, unique] Content + [appealing, easy on the eye, easy to navigate] web design + SEO know-how. SEO is very dynamic, ever changing and it can be quite challenging. If you're pressed for time and want to get quicker results, I suggest you get professional help. Just make sure to go with someone reputable.

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What if I ignore SEO?

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