1 Page Squeeze Site for List Building

I certainly think you can make it work. Just need to make the layout of your site very well SEO equipped.

Backup your one page site with some quality backlinks with the proper anchor text and Google will rank you.

I got a first page listing with a 1 page site for personal training awhile back. Was a simple lead capture page, about 1000 words worth of content — and a truck load of backlinks.

How about this...

1. You write (or have written) 20 good-quality articles (i.e. ones that people would be interested in reading and that tell them something useful and which they didn't already know). You may not want to keyword optimise them (see below).

2. You put 'em on your site, add 'em to your sitemap, link to 'em all from your homepage, and do whatever you need to do to get 'em indexed.

3. You then build three versions of your homepage (to replace the temporary "article map" style homepage you've got up while the search engines are indexing your site):

Version A is an opt-in page (short-form) selling the opt-in for a 10-part ecourse; no links to anything other than privacy policy, etc.

Version B is an opt-in page (long-form) selling the opt-in for a 10-part ecourse; no links to anything other than privacy policy, etc.

Version C is "magazine style" with the first paragraph of other articles (and then Read More links) and images, etc. + links in the sidebar. Note: Only make 10 of your articles "available" in this way and be sure to cross-link them.

No advertising of any kind! (You want to build the list, right? Do that first.)


3. Create three optin forms with appropriate tracking tags:

Version (a) goes on Page A
Version (b) goes on Page B
Version (c) goes on the 10 articles (top, bottom, sidebar) -- and maybe the homepage

5. Set up a three-way split-test on your homepage.

With enough traffic to get a statistically significant result, you'll find out exactly which one produces more optins (although it could be skewed if you start ranking organically for the inner pages -- the dilemma is you want them indexed so Google doesn't see a "thin" site, but to make the test strictly valid, you don't want people entering the site via those pages *shrug*).

6. Take the other 10 articles and queue them up in your autoresponder (all three forms point to the same list; no need to create three follow-up sequences). Do all the regular email marketing things from there.

Does that help at all?

TheNightOwl

There are other search engines other than Google. Have you considered optimizing your site for Bing and Yahoo? Plus, you can earn a ton of money and get alot of traffic by not using Google. So you dont have to limit yourself.

You can rank a squeeze page, you just got to choose your battle wisely.

No matter what people say, the fact is that currently, google sees one-page squeeze pages as leprous, and I'm yet to find such sites ranking in google 's page one for a while now

so the consensus seems to be you can build a site with the sole purpose of adding people to an emailing list or selling an ebook/product but at least add legit content articles and pages on the site to give it some girth

I'll my make main site a squeeze page. Then make another subdomain, like:

WWW(dot)MYdomain(dot)com/blog

and stuff all my article linking back to my squeeze page.

I would recommend making your squeeze or splash page your main landing page for your website.

Fixed that for you.

There's a lot more to traffic than PPC and SEO. It's not a simple either/or question.

"you're pretty guaranteed to end on google's "not so hot" list as this is about as thin a site as one can create."

Disagree strongly about this.

link building with squeeze pages works just fine. And you can keep the "squeeze page experience" and just add a couple of pages of content with links at the bottom next to privacy policy. This still gives the website visitor the "squeeze page experience" (entire message on pages leads them to optin).

Why?

What about all the other sources of traffic, such as the ones from which I and many others here have been making make a full-time living for many years?

For me, it isn't at all. It actually costs me money, to build lists that way.

I've had plenty of squeeze pages, but I don't now use them any more, simply because all my split-testing with them has proven reliably and repeatedly that I earn more money without them than with them. And that has absolutely nothing to do with SEO at all.

Yes it's worth it as long as you're doing paid traffic.

Or you could use a blog+squeezepage hybrid: Squeeze Boss

Why do you have to get traffic from SEO?

And why do you have to rely on PPC entirely?

There are so many traffic sources you can use to drive traffic to your squeeze page.

Besides that, there are also other ways of building your list.

Well, a Landing Page usually has an optin form.... the page could be a VSL too. And why would Lead Pages and similar (I like Landing Page Monkey) be in use so much? Because that is just one part of the picture = funnel or process.

And to update this old thread some more --- sending email readers and Social Traffic to landing pages is quite common, and they don't depend on SEO ranking.
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If you have budget for paid traffic , it is well worth it ....

Get paid traffic. Expensive but efficient