Great Post
It's so important to remember that although your list may seem like just a number, it is not. It is a community of real, intelligent people who have come to you with a need that you are able to fulfill. These people are not looking to receive 8 emails a week. Like this guy said he only wants one!

A daily email is the last thing a customer wants. For example, I am soon approaching college, and i kid you not, i receive approximately 8 emails a day from colleges. I.Delete.Every.Single.Letter.

Not only is it disrespectful, but it's annoying. The bottom line is that you must remember your list are people. Good people. And in order to make a living, you must form a good relationship with these people. In order to do that, you need to take the time to give them valuable information and offers they need and want.

Thats how the money comes in.

Pete

It's funny because I just unsubscribed from an email I kept getting twice from a Mark Thompson every day just about now since i had bought IM Tutor some months ago. I think today it finally irritated me that I was getting an email twice every day.

And I'm getting some others too every other day it seems with products as well that I already got from other marketers... guess that's what happens when you buy a WSO. And every email regarding every product is "The answer to..." the same question that the last email was the answer to and so on.

I understand the marketing and need to promote as it is the way to make money, but really, that many emails every single day? Lol! I have to laugh so I don't go insane and drown in a sea of promotional warrior forum emails about the next great product that, mind you, the email comes today for example, yet the product was started up several days ago so I don't even get the best rate at least if I DID debate on buying the WSO. Hmmm...

Over time people learn not to bother subscribing to just about anything here, especially to the unknowns as the barrage of crap swapped out emails that follows is just short of stupid gone wrong.

So in effect people are just shooting themselves in the foot, when the poop hits the fan and everyone has had enough I guess there will be a big rant about not doing this and looking after your clients.

A privacy policy that says we will not share your email will be a good start to which email lists to subscribe to.

Thanks Will,

I love the way your subscriber gave you a solution as how to mail him. Now that's proactive and constructive help.

Di

Why not try it out and come back here and tell us how it goes?

My prediction is you'll make probably around 10% or less the income you currently make.

But if you prove me wrong then hell, I'd love to send one email a week.

Over the years the only trend I see is that the more frequently you mail, the more money you make.

I've never seen the opposite happen.

Maybe it's because I'm almost solely an affiliate.

If you're a product creator then I can possibly see that working. MAYBE

I have, on a number of occasions, to various marketers (names that are known to everyone not under a rock) but no notice was taken.

You can guess my response. If not, I unsubscribed.

Every week, I search out the names of marketers who email me more than once a week. If there are more than two emails, I simply delete the lot without reading them.

As your subscriber mentioned, one just hasn't the time to read every email sent and I particularly dislike those emails that have a subject heading that gets me to open the email but has little or no content of relevance to that heading!

I practise what I preach so I email my lists once a week and no more. Pure content is offered. Any recommendations are listed below my signature leaving my subscribers to decide which, if any, they wish to buy.

I may miss the first boat when launches of good products come along but I know that keeping my list happy is more important than pushing offers at them at every turn.

My unsubscribe rate is virtually zero and most of them have been with me for over four years.
Jamie

My inbox fills up very quickly daily. All I do is skim the headings to see those familiar names that I have had a bad experience with in the past(selling you crap and not answering support emails etc) or those sending same emails 2-3 times for the same products. I delete these emails without reading them.

I have received the same email myself.

Here was answer: "if you don't like my newsletter, hit the unsubscribe button".

It's YOUR newsletter, you manage it the way YOU consider best.

Thanks very much, you too for sharing it! Well said.

Jason: Will has done a great deal for his buyers (I am one of them). He has written tons of useful tips on various threads/topics in the WF. You only mentioned two points of marketing. You omitted the MOST important one: Respect. Will looks at people. You look at numbers. I will always buy from him. I will not buy from you. Customers are not stupid. But a lot of so-called 'marketers' are.....

maybe some rating wsos system could be useful plugin or i dont know ??

so guys feel they have some control on whats good and whats bad and help other readers blleh i just improvise but its to consider ...

or maybe just ask your mail list what they want and bring it to them yeyy

Just one more thing then I'm not revisiting this thread...

FACT our list is over 78,000 subscribers

FACT probably less than 5,000 came from Warrior Forum

FACT I promote Warrior Forum nearly every day

FACT therefore I'm possibly showing 10s of 1000s of people the Warrior Forum for the first time

FACT if I was all about the money then I would keep all my subscribers in the dark and sell them $5k packages all day instead of showing them Warrior Forum

FACT although you can't see this good happening from the surface because I don't go around acting all self righteous, my company and I have helped more marketers through aggressive marketing than you may ever will through your methods

FACT before you criticize someone and say they're only in it for the money and all they care about is numbers, get the facts

Here are a couple of my thoughts on this.

You really need to decide who you want on your list. In the short term, I am fairly confident there is more money for the list owner using the churn and burn methods. That assumes you can keep getting people into your system.

Another point that bugs me about these lists is that purported "experts" are recommending everything under the sun about IM. These guys make recommendations about facebook, offline, ppc, wordpress, list building, viral stuff, kindle marketing, and on and on.

My problem with this is 2 fold. If you recommend something to me as a great product, I better damn well see using the tactics it recommends or I am done with you. Don't tell me there is a whole bunch of money to be made using facebook, and then not have a facebook account for your business.

More importantly, most "experts" are recommending stuff way out of their area of expertise.

A month or so ago when there was a big Kindle marketing product launch in the wso board, I got tons of emails for it. Most of those people wouldn't know how to sell a single book on amazon, so how the hell do they know whether the info in the report was good or bad.

As an experienced guy, I know that almost all of those people have no clue (and don't really care) whether the information in that report was solid or not. They just jumped on the bandwagon to make a few quick sales.

But if you want to build trust with your subscribers, don't sell outside of your expertise.

The real fact is that a guy like me who does buy 1k+ products from time to time will never stay on a list of someone using these tactics. We are smarter than that.

I don't think it's really about how frequently you mail but more about the contents of your mail. Just a quick example:
There's a warrior member here who mails me about 3 times a week. I hate seeing her emails because ALL she ever does is sell. And I mean 100% of the time. She barely ever offers any useful information except "buy this." Now that's okay for some people but not me.

Dr. Mani on the other hand mails practically every day and sometimes more than once a day and each time I see his mails, I drop everything and read because I get value. He shares interesting ideas and I love his ethics.

So it isn't really about the frequency...it's about focusing on your subscriber's needs instead of your paypal account balance.

OMG...... My gosh that is soooo true.. To think i don't even look at the emails myself. Now i am becoming a vendor i think this should be something everyone selling a product should take note from...

Signed The "buyer who" is now a "seller"

If a subscriber sent me that email, I would unsubscribe them...

... I'm not going to be told how to run my business. I don't need a lecture. If they want to build a business/list and send out an email once a week, let them.
... Value doesn't have to be free.
... If you don't mail, you don't make money so what's the point of having a list?
... How many "real" businesses send out useful information in emails? When my daughter was born, you think 'Babies 'R' US' was sending me parenting tips? Hell no, they were sending me offers and I bought. I wanted solutions, not to read a bunch of crap. If you're building a list in the right market(s), people want solutions.
... You get the same number of unsubscribes if you're promoting an offer or sending out "valuable" information. So why not put yourself in the position to make money?
...The TOS of some autoresponders read that if a person purchases from you, they can be added to your list so don't think it's 'tricky' to add someone after they purchase a product from you.
... If it's not all about the money, then this is just a hobby.

Just because you promote often doesn't mean you're an asshole or don't "care" about your subscribers. Some of us spend a lot of time each week answering questions we receive from replies to our emails (for free, no strings attached).

One big thing, you need to be consistent. If you mail everyday, people will get used to seeing you in their inbox. If they don't like it, it takes a whole 4 seconds for them to hit the unsubscribe link.

Don't be afraid to sell, this is marketing after all.

It doesn't have to be sleazy, promote stuff you like/use. Products, just like movies, music, or anything else are subjective. Some people will love it, others will hate it. If you find value in something, pass it along.

Every single day, i think of the same exact thing!

I won't mention any names because i don't think is ethical but i purchased a WSO recently and i was receiving 1-2 emails per day from the seller!

It's too much!The frequency should be 1 email per 7-8 days i believe!

Anyway, great post Will!Thanks for sharing!

Cheers

Dimitris

I am going to have to respectfully disagree with this.

If the real way to make big money online is lots of emails for lots of things to buy every day, why don't amazon, walmart, ebay,.... do it that way?

Those are all very profitable businesses that just don't go the way you seem to indicate is the best approach to making money online.

Do you really think all those retailers are fools. Or is it maybe just that they know they will make more over time by not pissing off their clients.

I fully understand the churn and burn stuff, but to suggest anyone not heavily endorsing using this methodology...is a fool.... that's just nuts.

I have watched the IM game for about 16 years. About 8 or so ago, the big guys started to do this JV stuff with everyone and it diluted their lists almost overnight.

Then they went to ultra high priced stuff to make up for the fact that their list was no longer as responsive. Now, many of those same guys have been forced into using payment processor like ccbill (mostly adult stuff) just to survive.

Do you really think they fully understand business? It sure seems to me that many of those supposedly teaching people how to do this stuff keep shooting themselves in the foot.

I love WSO's and I love hearing about them. Why?

If you laid out a road map and goal list (even assuming you didn't already have an existing business) of where you wanted to be and what you think you needed to get there, with some sifting you could do so with a lot of what is offered here.

Yes you need action and plenty of sweat. (Although I'd bet someone could point me to some kind of project manager services being offered here that could connect those dots for you as well.)

But I like knowing what's available to me as a resource.

But...

If, you don't really know that the product you're pushing will help me, but only say so because it (the original creator) says so, or you fib a bit about it, or haven't done more than theorize about it because, heck, it's only just launched and your review copy is three days old (probably need three weeks to just get an idea of feasibility on some products)...

Then I feel like it's more about you than me. And while I could very well be wrong, and I might be way off...(who am I to know a person's heart)...you lose my trust, even if the mistake is on my end about you.

But that's still fine.

I'm still checking your emails, but now I skim. Now I unconsciously compare you with the four other guys pitching the same thing that day. And you become in danger of becoming "that guy".

It's neither bad nor good in my opinion, it just is.

But like you, I only have so many hours in the day. And I'm one distracted fella about 7 out of the 11 hours I give to "daytime" stuff (real work, exploratory work, catch-up, prospecting and taking care of my daughter at home).

But I won't unsubscribe, I'd rather skim. The onus is on me to ignore it or not. I don't fault anyone for emailing me. Most of the time I appreciate it as I always get something out of it. Even if it's just to steer clear of it as it'd be a time suck not worth investing learning further about.

I've made money directly because of offers here so I appreciate good tips. Anyway...those are my thoughts...don't let my wife fool ya, they're worth at least $0.17.

PS - For what it's worth Rus and Will, and at the risk of looking like a suck-up, you both have influenced my purchasing decisions (without knowing it) simply by the value you've provided here in the forums. I appreciate your contributions and I'd listen to promotions from guys like you.

Brilliant email - it could have been me writing that on so many occasions. I've unsubscribed from a lot of list for the exact same reasons. We all know thats how a list generates money but the frequency of these emails can piss off many a customer...

Def something to keep in mind. Quality over quantity everytime.

Having just started the cleansing process myself, I found the frequency of the emails is irrelevant.

What I do is sort by sender then look at the subject titles, help or pitch is the criteria here, if the balance falls massively towards pitch then its unsubscribe, delete all messages and move onto next sender.

How many offers do you need to make your success and thus how many lists do you need to be a subscriber of that is the question to be answered.

I've said it before, and I'll say it again

If you want to know how its done, join up to Martin Avis's newsletter Kickstart Today Signup page

He has newsletters down to a fine art, learn from a master

Kim

But are you sending out a newsletter or just a pile of promotions, very few people nowadays bother to send out a decent newsletter, so yeah I will hit the unsubscribe if you're just blatently trying to sell to me

Personally I never bombard my buyers lists with affiliate offers. I try to keep my subscribers happy, and stick to sending emails about my own launches and a rare affiliate offer IF I think it's a quality product. I'm pretty sure I would lose many of them if I started bombarding them with every freakin' product coming out here.
Basically, I want to keep my subscribers happy...and even get more personal with them in my recommendations.

[DELETED]

The common problem I see among list owners is that they think the first thing they give away gives them permission to bombard the subscribers with their affiliate/own offers all the time.

When you have a list you are free to do whatever you want with it. But the most intelligent thing to do is to keep a balance. Help them and they will help you in return. Business is all about reciprocity and helping each other. Of course, it sometimes is not obviously noticeable but that's what it is.

Somebody sent me this thread and I thought I'd chime in...

Guys, the issue of mailing frequency is really an easy one to figure out. Well it is now, after doing this for a couple of years.

From the standpoint of a list owner, you're always trying to make the most money from your subscribers. Determining mailing frequency is all about money, don't be silly by saying otherwise. It's part of your marketing plan. What's the point of marketing if you're not trying to make money? But I say that under the caveat that I am always striving to operate with integrity and provide my customers/subscribers value. Probably that doesn't apply to everybody, but whatever. I speak as if it does.

Now, if they click and buy every day, then I assume that's what they WANT. Otherwise, why would they do it? I'm not fooling them if I send them an affiliate promo everyday. As long as the product I'm sending out has a transparent sales letter and a guarantee, how am I steering them in the wrong direction?

The fact is, if you want your list to be more responsive when you send an email, you can't blast them an email everyday (or twice a day!). The majority of your subscribers don't have the time to look at an offer everyday. So if they are constantly seeing your name, they won't open for your NAME anymore, they'll click for your HEADLINE.

If they open for your NAME, then you have a loyal following and a responsive list who cares what you have to say. If they open for your HEADLINE, they care less about who you are. If you're already at the stage where your people are opening for your headline and you know it (like in Jason's case where he is just building a list of freebie-seekers and the majority do not know him from Adam or feel like they have a relationship with him), then you might as well mail them everyday. Because if you don't, they STILL won't open for your name. In fact, they will not know who you are and will just think you are spamming them.

The guys who focus on building an actual brand and only mail out once in a while usually crush it hard because their subs respect their opinion. Some guys are respected so highly that I bet they don't even need to write copy. They could just say, OK, this is what I'm recommending - buy it. And they would still crush it.

You've got to decide what you want your business to look like. Do you want to be a guy who promotes for hundreds of partners and lets your list know about multiple offers a week? Or do you want to be the guy who reserves his recommendations to a very small frequency? Or somewhere in between?

In the end, which will make you most money? Well, like Jason said, probably mailing every day. But ONLY IF you are growing your list frequently. The upside to this method is that email addresses go stale quite quickly these days. And if you are constantly building up your list, blasting them, and burning them out, then it's an EXCELLENT short term money-making model. The problem occurs when you one day just want an asset to cash in on and it's no longer there or it just won't last you very long.

If you nurture your list, they will last longer. Years perhaps. So if you have a small buyers list, this is probably the approach you want to take. Otherwise you can run through them quite easily just by looking like everyone else or diluting your authority by recommending too many products.

Ultimately, the idea of listening to ONE of your subscribers about mailing frequency would be the most foolish business decision of them all. It's not that this guy's opinions aren't valuable, it's that his standalone opinion is not worth basing a decision like this on - in fact, it's completely illogical. A much more intelligent approach would be to poll your list, and in one or in a couple of the questions, ask them how often they would like to be emailed, what they would like to be emailed about, etc. But ultimately, THAT doesn't even matter. What matters are their buying patterns, which they probably don't even know and can't accurately describe. It's kind of like asking a woman what she wants in a man. She'll try to tell you but ultimately it's just a feeling and often she will do something quite different than what she claims she wants.

So holding yourself to some hard and fast rule about once a week... uh, only if you want to become really predictable and do what one sub tells you to. I personally find that to be a dangerous frequency. Maybe one offer per week. Eh, as I write it, I realize, it doesn't matter! Just press send and include high-quality offers and you will make money either way.

But...

THE CRUX OF THE MATTER:
If you hit send often, you'll make less money, more often, and lose more leads.
If you hit send infrequently, you'll make more money, less often, and keep more leads.
And that operates on a logical sliding scale. Make this decision based on your needs of income frequency, your long-term business goals, and how often you'd like to hunt offers and write emails.

Any way you do it though, it's tough not to make loads of money with email.

Great post list owners have got to realise they are sending these emails out to real people, would be nice to get an email without an affiliate link in it from time to time.

[DELETED]

I have to take a contrarian view. Because this thread is dangerous.

Don't listen to advice from people who want to hear less from you. Take advice from people who want to hear more from you.

Segment based on behaviour. Not on preference.

A few subscribers may say that they prefer getting emails just once a week. But what does your sales data show? Does sending emails more frequently lead to more sales? Or more unsubscribers - losing life time value from a subscriber?

Let the data do the talking. Not a single subscriber who has subscribed to 40 lists and is suffering from information overload.

His point about only sending emails that are good and useful - that of course has to be followed. Don't send crappy emails is rule number 1.

A helpful post on how often you should communicate with your subscribers:
How Often Should You Blog? (4 Blog Frequency Guidelines) - SuccessNexus.com

I thought it was a very well put together email. I now only use a throw away email for signing up to lists and products. I received somewhere near 500 affiliate offer emails in one week, as the sample OP email suggests some "gurus" email me the same offer 3 times in one day!

@Eisner - Your whole post make perfect sense. It just leaves out one crucial part of the equation. It depends on whether you are an affiliate or not, or partial affiliate, or total product creator guru.

@REHughes - Thanks. You're saying you're a respectful person as you're disrespecting me. That makes sense. You also fall in the category of the type of people I don't even try to market to because you're a headache. I'm glad you wouldn't buy a product of mine. Dealing with you isn't worth any amount of money.

YouTube - Broadcast Yourself.
There. I knew this thread was missing something lol

Bottom line... Although Hess probably markets differently than I do, I share the same opinion.



I know what good I bring into the lives of my subscribers who get what they want from me and end up joining Warrior Forum and getting the same chance I had to be part of a (for-the-most-part) giving and helpful community of marketers.

I'm done with this thread and didn't mean to hijack it in the first place. Pointless conversation. I'm only saying the things people are thinking but don't have the guts to say.

I'm not trying to "get" anyone's money... I promote products that offer solutions. Should someone decide to purchase a product I recommend, awesome. If they decide to pass or unsubscribe, that's fine too.

I've been email marketing for years now, understand that certain people you don't want on your list. It can cause you to doubt what your're doing or bring a lot of hassle or negativity into your business.

I see people everyday that run big WSO's, build a nice sized list, and only send out one or two emails. Then you never hear from them again. That's because early on you may get some nasty replies from people who receive your emails or bust your balls because they feel like something you're doing is wrong.

You have a list of several thousand people... you may not be marketing to them specifically or they may just not be a good fit for your list.

I focus more on the subscribers that want to hear from me versus unsubscribes or people who have an opinion on how I should run my business.

I don't let others dictate my business and if something has been working for me, I won't stop doing it because of one person's opinion.

Hi Y&O,

I'm not sure if I'm understanding your point, but if I am, then my response is that in my opinion, no he's not. Chiefly, because he's probably not marketing to just one person and he's probably not altering his whole business strategy based on one subscriber's *opinion*.

Instead, he's probably going to analyse the data in relation to ALL of his subscribers and their actions (not opinions) and proceed accordingly with his business strategy.

Hi Jason,

I was requoting Kennedy from Shaun's post above (post #57), I don't want to be seen to be stealing other peoples' credit for their requotes of great quotes!

People are all giving their opinions of what list owners should do based on their results. FOR THEIR LIST.

But most of you have trained your lists to respond to things that way. It is not as simple as more or less emails are better. In many ways its a chicken and egg kinda thing.

Does your list respond better to offers because thats what works, or is it because you have made it unappealing for others to be on your list. Thus the only people left are the ones who want offers everyday.

They key is to be consistent with whatever method you choose. That way you attract a certain type of people to your list and you weed out the others.

Lets be honest, most of us know a lot of people who have made money using both methods. But I think it's more about consistency than it is about 1 method actually being superior to the others in all or even most cases.

Ditto, WillR - thanks for this thread. A-Promo-A-Day says a lot about the sender and what he thinks of his customers, doesn't it.

Problem is not so much deleting these abusers, but, as you noted, deleting those you'd rather keep following for updates they've promised. There are so many abusers that as they mount up, it's hard to remember who you wanted to follow, resulting in the desirable ones being thrown out with the bathwater.

MBDirect

Wow! lot's of great posts for experienced list marketers! A great place for someone new to the list building approach to snoop around.

I don't have anywhere near the experience of others, but my experience AND opinion is that it's totally relative to the list and the list owner. They are doing what works for them. Maybe they could be doing it better, maybe not. But it works for them. If it didn't, they would change it, and I'm sure all of you have through the years. Testing, Testing, Testing.

If someone doesn't like what I send to them via my list, they will leave. If they like it, they will stay. If they want it, they'll buy, if they don't, they won't.

No let me consistently take action and test this again again and again and I'll be where you all are - each with your own systems and successes - many with commonalities, but many with differences as well.

I have been on Jason Parker's list for some time. Admittedly I have not bought enough from him to hurt his bottom line if I unsub today. I very seldom buy any program and only occasionally buy services and software.

Why do I stay on his list?

Because I try to be a student of IM. He is a hell of a teacher. Not even as much directly as how he runs his campaigns. His funnel process.

Being just another hillbilly from the Ga mountains ... what do I know? But

I have been known to build a list or two. To the point of ... you won't ever get a product of mine unless you get it via a list or the product was designed to get you on my list. You also might want to consider in a years time I won't send out 5 affiliate offers (to buyer list) .. just seems counter productive for a product creator to send "their" list to other creators.


It is also good to know I have just started building a list again in the IM arena but just last year I deleted a list of well over 20,000 IM types because I thought I would be happy away from the niche .. but I am not because I love the .... I don't really know what I love so much about it but it just seems to fit me to the point of calling my name when I am away lol.

Buyers are automatically funneled to their own list and are treated a little different than freebie list members. These people are very valuable to me. They are not sent $97 offers. They are sent $497 and higher offers.

This list may get 5 emails (one a day) from me with nothing but content designed to warm, excite, help them understand the need they might not yet know they have. There is always a buy link in the sig. Once they are warmed .. then the sales pitch. This list seldom has over a weeks worth of autoresponder series emails in it ... the emails sent to this list are usually about what I am trying to move at the moment. They could be for coaching or the class could be full and I might need to sell something that requires less of my own time at the moment.

The freebie list is different. I will send content and a couple of freebies but have no intention of keeping this "prospect" on a freebie list .. they need to be on the buyers list.

After a brief wine and dine I send them a low dollar hot report offer. I treat these low entry products the same as the higher end stuff just instead of 5 or so emails the freebie list is not getting warmed near as much.

If they have not been placed on the buyer list in 60 days they go to the churn and burn affiliate list for the fact I couldn't convert them .. they are not my target ... if they go elsewhere .. so be it,

Everything is autoresponder series .. at the end of 90 days the freebie seeker runs the series and no longer receives emails .. about every ten days I delete those who no longer receive emails or are in the finished category.

I tried the best buddy approach to emailing for a while and figured out .. those who spend the least are the biggest pains in the a$$. The higher end buyers are pretty low maintenance.

I started IM for the fact I like doing things my way .. one or two disgruntled freebie seekers or even buyers will not change a plan that test have already proven. Only when I have more leaving than coming in do I re-access the plan and honestly .. it has been a long time since I have been forced to make a change.

Very interesting discussion. I've been email marketing outside the IM niche for some time but am quite new to doing it in the IM niche. I've been actively engaging in email marketing in the IM niche for the past few months and it's definitely quite different than the health/beauty niche.

Everyone says they want value and don't want pitch after pitch of affiliate promo's... yet I have found, like Mark Hess and Jason Parker mentioned above, that those "value emails" are the emails that get the least amount of opens and the most unsubscribes and spam complaints. Maybe it's the content or the subject lines in those cases? I'm not sure, just have to continue to test I guess.

Others have mentioned that marketers are like women in the fact that what they think they want is not what they really want, and I do tend to agree with that. Personally I am on several lists just to see what new products are out there and to see how they market themselves. I barely buy products, maybe 1 every few months and it's normally software or a service. But I like to see mostly products from the guys that email me. I don't really want the "value" that everyone else seems to *think* they want.

I will say that the products I do promote I do think are valuable. I don't personally go through each one, because I just don't have the time. But I will promote a product if I think it will help people. I try to put myself in a position as a beginner or someone who might need help with a certain aspect of their business, and if the product fits then I will send out a "heads up" about it. Not alot of hype...just what the product is and what it does.

And that recommendation will be based on what I know of the marketer and what the product does. I don't recommend the B.S. one-click get rich stuff...I stick to tools, services, and coaching and training programs mostly.

As long as the email product pitch is in the niche I'm interested in, I don't have a problem with it. If I'm not in the mood to read it, I just delete it. It's no loss either way. I had no expectation I would be given a content lesson everyday or anything, when I subscribed.