16 replies
The majority of people searching online are looking for free stuff. They'll usually search for the free solution before they consider buying something.

So here's how you get more traffic for your keywords - use the word Free in your page titles and anchor text.

For example, if you're selling or promoting anti-spyware software, use the phrase "Worry Free Anti-SpyWare Software."

The word Free will get picked up from people searching and you'll get more traffic.

That's just one off the top of my head example. Results will vary - test it out.

Hope that helps someone.
##579 #tip #traffic
  • Profile picture of the author Catman
    Thanks Ron,

    That's a great tip to share with everyone. Also, (when possible) using the word "download" in your title and anchors does the trick too.

    Amir
    {{ DiscussionBoard.errors[514358].message }}
  • Profile picture of the author JamesPenn
    This may well result in more traffic, but will it be quality traffic? And will this result in any more sales?

    I don't know, definitely worth testing though.

    James
    {{ DiscussionBoard.errors[514363].message }}
    • Profile picture of the author Steve Sanchez
      Internet marketing is all a numbers game. It stands to reason that the more visitors you get the more qualified leads you'll get. Also, when you can generate more traffic, you are more attractive to advertisers.
      {{ DiscussionBoard.errors[514382].message }}
      • Profile picture of the author mpeters7
        I was thinking the same thing as James. Isn't the "free" crowd the same as the non-buying crowd? I suppose this would still work for some kind of advertising monetization. Still, a great tip.
        {{ DiscussionBoard.errors[514394].message }}
  • Profile picture of the author Sam Rodrigo
    Hey Ron,

    Good idea, but wouldn't it be better to have "Free Anti-spyware Software"? In a "semantic search" type result, the "worry free" means something entirely different from "free anti-spyware" OR perhaps, that is the point you're making.

    I felt that my phrase was better, and always one should be very careful when choosing the order of words in a phrase.

    Keep up with the tips. Well done.
    Thanks, Sam.
    Signature
    RICH SAGE BLOG

    LOCAL AFFILIATE GOLD MINE:
    >> CLICK: BiiG NETWORK LAUNCH WSO
    <<
    SIGN UP FREE. LIMITED NICHES/LOCATIONS!
    {{ DiscussionBoard.errors[514388].message }}
    • Profile picture of the author Ron Douglas
      Originally Posted by Sam Rodrigo View Post

      Hey Ron,

      Good idea, but wouldn't it be better to have "Free Anti-spyware Software"? In a "semantic search" type result, the "worry free" means something entirely different from "free anti-spyware" OR perhaps, that is the point you're making.

      I felt that my phrase was better, and always one should be very careful when choosing the order of words in a phrase.

      Keep up with the tips. Well done.
      Thanks, Sam.
      Good point Sam. To clarify, I'm referring to getting some of that "Free" keyword traffic if you're selling or promoting a product that's not actually free.

      Software sites often use Free Trial, or Free Download to have the same effect.

      It may not be as targeted, but there is no such thing as bad traffic. People often look for free stuff before buying anyway. Maybe they've reached your site after determining that there is no free solution and then decide buy your product.
      {{ DiscussionBoard.errors[514413].message }}
  • Profile picture of the author Scott Burton
    If you get 50 quality targeted visitors in a day, will it really hurt you to pick up 20-40 poorly targeted visitors?

    Just running with the numbers here, lets say that you are converting 2% of your targeted visitors to customers, and 3% to your mailing list. (You are building a list aren't you?)

    This means you get 1 sale and 1.5 email sign ups a day.
    in 30 days this is 30 sales and 45 email sign ups.

    If you get 10% as high a response rate (.2% and .3% respectively) on the poorer quality traffic, you still gained an extra 3 sales and 4 sign ups in those 30 days.

    It's just a thought. But depending what you are offering, you can make some nice extra money on top of your existing income this way.
    Signature

    - = Signature on Vacation = -
    (We all need a break from what we do for a living. I thought it was time my signature got a break too)

    {{ DiscussionBoard.errors[514406].message }}
  • Profile picture of the author mpeters7
    Ok good point Scott, as long as the main keywords your targeting are relating to a buyers' crowd.
    {{ DiscussionBoard.errors[514415].message }}
    • Profile picture of the author Craig McPherson
      Ron,
      You are 100% correct mate.
      One of my sites ranks (depending on the datacenter) in the top 3 for the term
      Free money making website and has for over 2 years.

      I average over 200 uniques a day and it has provided me with a list of over 7K in that time. Sure, they initially came because of the free aspect but this list is very responsive. They are in the funnel so to speak.

      This site is my biggest earner.

      Craig

      ps: As an aside this site is a .info domain with my name at the beginning which debunks, to a point, that .com's rule and domain names have to be keyword rich.
      Signature
      {{ DiscussionBoard.errors[514469].message }}
      • Profile picture of the author IowaGal
        Originally Posted by Craig McPherson View Post

        Ron,
        You are 100% correct mate.
        One of my sites ranks (depending on the datacenter) in the top 3 for the term
        Free money making website and has for over 2 years.

        I average over 200 uniques a day and it has provided me with a list of over 7K in that time. Sure, they initially came because of the free aspect but this list is very responsive. They are in the funnel so to speak.

        This site is my biggest earner.

        Craig

        ps: As an aside this site is a .info domain with my name at the beginning which debunks, to a point, that .com's rule and domain names have to be keyword rich.
        That's actually great to see someone doing well using "free".

        I've actually found that the list is NOT as responsive if you use "free". But it could be the market.

        I still use "free" if I'm giving something away but try to refrain from using the term whenever possible. I've found that if you flat-out give a price in an ad or use a "buying" term, this will weed out the "freebie-seekers" from the true customers.

        - Kristine
        Signature
        Techy Bigmouth at http://KristineWirth.com who loves coffee. Feel free to send me some.
        {{ DiscussionBoard.errors[514625].message }}
  • Profile picture of the author Ron Douglas
    That's really interesting Craig. Great success for just one site. I'm not sure I would have given up my main keyphrase, but impressive work.
    {{ DiscussionBoard.errors[514597].message }}
  • Profile picture of the author AnthonyDevine
    Thanks for sharing the tips... Great post
    {{ DiscussionBoard.errors[514609].message }}
  • Profile picture of the author Easy Cash
    Great tip Ron.

    The key is to then convert once they have your free report.

    Adding value and making sure your free report is good quality helps as then they can see that what you are doing is genuine.
    {{ DiscussionBoard.errors[514619].message }}
  • Profile picture of the author jrailsback
    Great tip, thanks Ron!
    Signature

    Please read the sig file rules

    {{ DiscussionBoard.errors[514635].message }}
  • Profile picture of the author travlinguy
    If you plan on using a phrase like 'Worry Free Anti-Spyware Software' and end up attracting people looking for free anti-spyware programs it becomes your job to make the distinction between free programs and high-quality programs they need to buy. In other words, you're going to need to sell them on the differences in benefits and features between a watered down free app vs. a high-powered program that costs money.

    I think of it like this: I can buy a screwdriver for $1 (not quite free but you get the idea) that was made in China and will disintegrate after a couple of uses or I can buy a $10 Craftsman screwdriver. The difference is quality. If you're attracting freebie seekers with headlines like Ron's suggesting, tailor your sales copy to emphasize the benefits of the quality product and the weaknesses of the free product. Do this effectively and watch your conversions climb.

    Thanks for the tip Ron. It came just at the right time!
    {{ DiscussionBoard.errors[514655].message }}
  • Profile picture of the author sujuncai
    Great tip, I'll try this method out for my next project.
    {{ DiscussionBoard.errors[514929].message }}

Trending Topics