I read a very disturbing blog post about the future of Internet marketing

by roweis
27 replies
Today I read a very disturbing blog post about the future of Internet marketing and especially web sites that promote make money on the Internet systems. The post is by a rather well known Internet marketer called Ben Shaffer. The post is called:
"The Future Of Internet Marketing In 2012" and Ben contends that pretty soon we will see payment processing companies like Paypal or AlertPay and even web hosting companies crack down on web sites that promote make money programs or make money on the Internet systems. So anyone who promotes a product which wants to show people how to make money on the Internet is at risk of losing their business. I'd appreciate any comment or feedback on this, since if it is true it will be pretty catastrophic for many online marketers.
#blog #disturbing #future #internet #marketing #post #read
  • Profile picture of the author David Keith
    In principle, I do agree with Mr. Shaffer. Things are changing. It is going to get harder for people to "sell the dream". It will still be possible to sell information / software, but it is going to get much harder to sell the dream (big income promises) and only deliver information.
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  • Profile picture of the author Kurt
    As a glass half full person, I believe this trend helps my own IM business. In about a decade of selling IM related stuff, I've never made promises about how much money people will make if they buy my product.

    Hopefully, in the future I won't have to compete against the salesletters that make these kinds of promises.
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    • Originally Posted by Kurt View Post

      As a glass half full person, I believe this trend helps my own IM business. In about a decade of selling IM related stuff, I've never made promises about how much money people will make if they buy my product.

      Hopefully, in the future I won't have to compete against the salesletters that make these kinds of promises.
      In my opinion, there are three types of people who will benefit if income claims and income promises are banned:

      1. Experts who can stand or fall on the value of their work. These people can get business from word of mouth and referrals, and can afford to invest in more sophisticated marketing.

      2. People who create high quality marketing material (i.e. adds that are actually clever and funny, not spammy, see here: Dollar Shave Club).

      3. People whose products don't actually relate to making money (i.e. people who sell in the golf niche or something like that).

      In my opinion, none of these developments is especially negative. If anything, all of them put an upward pressure on quality and would result in a less cluttered/spammy marketplace.
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  • Profile picture of the author art72
    From an outside perspective, I would think 'legit' business opportunities will benefit from any 'future' regulations and the objective of separating the wheat from the chaff.

    IMHO if you are marketing 'honest opportunities' and not 'scamming' people with false claims, bs opportunities, or some 'hyped' up junk... then your cup will overflow, and your business will prosper from it.

    99% of make money online opportunities derive from 'information based' peoducts and services (*i.e. training, eBooks, Video Tutorials, etc...) there is no way in hell a payment processor will ever put an end to the consumers right to purchase knowledge based information. Hence, there is no way to really stop "marketers" from supplying the demand.

    I welcome the trend.
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  • Profile picture of the author Michael Ten
    If you posted a link, source, reference or more reasoning, then your post might be more convincing.

    You might be right though, and I at least half hope that you are.
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  • Profile picture of the author Micronichedude
    Internet marketer promote make money online product to newbie, newbie become internet marketer and promote make money online product to another newbie, another newbie become internet marketer and promote make money online product to other newbie...

    Hmm...a big loop.
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  • Profile picture of the author dsouravs
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  • Profile picture of the author Studio13
    Personally — I think it's a good thing.

    I think it an irresponsible use of a persons power to make outlandish claims to, as David Keith said, "Sell the Dream".

    The headline, "Make a GODZILLION dollars a day....!!!" ....day's are numbered.
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  • Profile picture of the author Elmar
    Things are always changing. Some people were crying foul when auto boxes were outlawed, then mass faxes, do not call list, SPAM act. It's just a nature of business.

    When hosts start cracking down on MMO sites you will se hosts appear who only cater to MMO and they will make a killing. When Payment processors follow so will there be a new payment providers for MMO merchants.

    You dont see porn sites charge people using paypal. They have their own processors and host.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by roweis View Post

    I read a very disturbing blog post about the future of Internet marketing
    I've read it too, and bits of discussion about it, and plenty of recent discussions about closely related matters.

    I think he slightly understates it, and that some of what he predicts will happen soon is already happening now.

    I don't find it disturbing, though; I find it very relieving indeed.

    It can't come too soon for me.

    PayPal (and some other processors) aren't doing this because they want to, or out of bloody-mindedness, but because they need to. Because the financial institutions (cc-companies) and regulatory/legal agencies they deal with are insisting on it, at long last. And what PayPal does today, many others will have to do tomorrow, for the same reason.

    We failed, as a "community" (perhaps mostly because we're not really enough of a "community", as internet marketers?) to regulate ourselves effectively, and now it's time for someone else to do it. I really welcome that, because if we can weed out the people who make income claims, and the rest of the undesirables, it'll be far better for all the rest of us, in the long run.

    It seems noticeable, to me, that the people who object to this, the ones who are quick to invoke what they see as "excessive intervention" and "nanny statism" and so on, are the ones who've been causing all the problems, with all their hype, unlawful claims, deceptive practices and the rest of it.

    Just my perspective as a marketer.
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  • I think not just that but most things you want to do your liberty to do them we be banned that is just normal progression of each society at least my observation of it. As far as I know it's never the other way around (which is what I would wish for).
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    • Profile picture of the author ShayB
      I don't see anything horribly wrong with that blog post.

      I have to admit that it sounds pretty reasonable.

      I'm not saying that I agree with having a great deal of government intervention in certain things or anything like that, but I have to say that I would not be sad to see the hyped up, selling the dream type of over-the-top sales letters and products like 'SUPER SECRET CASH MEGA NINJA RHINO STAMPEDE" go by the wayside.

      Here is a novel thought:

      Why not simply tell people what the product will do and what it will teach them? That's what colleges do with their courses - they explain what they will learn in what it can help them do. You see this with adult education classes all the time - you find out what the course outline is, what texts are required if any, what you should be able to do by the end of the course, etc. there aren't any hidden surprises and there isn't any kind of hyped-up sales letter either.

      And they sell these courses for hundreds or thousands of dollars.

      Maybe I'm naïve, but I really don't see where all of this spells the end of Internet marketing. What I do think is going to happen is that people are going to have to conduct themselves in a professional, businesslike manner and less like a carnival sideshow barker.
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      • Profile picture of the author Hydraman
        Originally Posted by ShayRockhold View Post

        I don't see anything horribly wrong with that blog post.

        I have to admit that it sounds pretty reasonable.

        I'm not saying that I agree with having a great deal of government intervention in certain things or anything like that, but I have to say that I would not be sad to see the hyped up, selling the dream type of over-the-top sales letters and products like 'SUPER SECRET CASH MEGA NINJA RHINO STAMPEDE" go by the wayside.

        Here is a novel thought:

        Why not simply tell people what the product will do and what it will teach them? That's what colleges do with their courses - they explain what they will learn in what it can help them do. You see this with adult education classes all the time - you find out what the course outline is, what texts are required if any, what you should be able to do by the end of the course, etc. there aren't any hidden surprises and there isn't any kind of hyped-up sales letter either.

        And they sell these courses for hundreds or thousands of dollars.

        Maybe I'm naïve, but I really don't see where all of this spells the end of Internet marketing. What I do think is going to happen is that people are going to have to conduct themselves in a professional, businesslike manner and less like a carnival sideshow barker.

        "SUPER SECRET CASH MEGA NINJA RHINO STAMPEDE" (LOL)
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        • Profile picture of the author gccalfeche
          Maybe it's their way to help some hopeless people who spends a lot of money looking for the best way to make money but being disappointed with the false promises of some internet marketing gurus.

          Just a thought.
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          • Profile picture of the author fenixpro
            As mentioned, I think that increased regulations and scrutiny actually helps the quality providers in the long run. It may be more difficult for a while, but it will weed out those that take the easier more sleezy path to marketing. Additionally, many of us got into IM in some form or another as a means of generating an additional income without knowing beforehand exactly how or what that would be. All we had was determination and dream and focus. If I need to adapt to changing circumstances by modifying or even recreating my business, I am a true 'businessman' and have a better chance in the long run. There will always be a lot of opportunity to make money only - but how it can be done may change....
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  • Profile picture of the author chris1093
    Life and everything contained in it are always changing. Its just the way things are. You have to be confident in your ability to roll with the punches and adapt or be left behind. I see good things coming out of this change. It could save many people a lot of wasted time and hard earned money while cleaning up the image of Internet Marketing to a lot of people.
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  • Profile picture of the author Randall Magwood
    2checkout.com is already on top of this. They no longer accept "internet marketing" products.
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  • Profile picture of the author Sitestomp
    Sounds like the standard "internet marketing doomsday" propaganda. You can safely ignore it.

    Things change all the time. This industry has changed so much over the past few years, and it's going to continue to change.
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    • Profile picture of the author NicheDad
      Originally Posted by Sitestomp View Post

      Sounds like the standard "internet marketing doomsday" propaganda. You can safely ignore it.

      Things change all the time. This industry has changed so much over the past few years, and it's going to continue to change.
      Except that's it's not propaganda. It's reality (see PayPal threads) and it's already the law.
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  • Profile picture of the author paul_1
    Internet marketers are smart... They'll find a way... Payment processors who accepts IMers will continue to be established... It's just a matter of keeping abreast and adapting...
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    • Originally Posted by paul_1 View Post

      Internet marketers are smart... They'll find a way...
      The type of Internet marketers who sell products with income claims are not smart. They're stupid and they're lazy.

      Anyone has it within himself to create a quality product that helps people and provides value. Fast-buck artists aren't interested in putting in that effort.

      fLufF
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  • Profile picture of the author Aremutola
    I don't wanna believe that, he's a sooth sayer
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  • Profile picture of the author Rukshan
    Internet Marketing is not only the thing that sell "Make Money Online" products. This is a big market which is related to mane areas. I'm happy if payment processors block those kind of MMO crappy products. Most of these sellers earn money by selling it. Actually they don't work with methods which are mentioned products. This is a good move from 2co, paypal etc.
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    • Profile picture of the author Mark Andrews
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      To be honest the whole online Internet marketing industry urgently needs a massive kick up the arse. Some way to regulate things more at least with a set of guidelines which the industry adheres to as a given standard would be a move in the right direction.

      At the moment it's like the wild west out there online. Everyone and their grandmother making the most outrageous claims, it's an embarrassment to the rest of the international business community the entire affair in it's current form.

      Buy this, sit back back relax - click your mouse once, twice, thrice and become an instant millionnaire success overnight, it really is as simple as that! Ad infinitum.

      Yeah right. Of course. Mark slaps himself across the top of the forehead. :rolleyes: Why didn't I think about this before? :rolleyes:

      Anyone making these claims seriously needs their head examining and their customers who buy into this kind of make money online scam and perpetuate the practice needs their head examining too. It'll come as no surprise one of these days when some draconian measures are brought in to regulate and tighten up the entire online money making industry.

      Bring it on I say. Anything to help the overall quality and standards improve.


      Mark Andrews
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  • Profile picture of the author loi77
    Originally Posted by roweis View Post

    Today I read a very disturbing blog post about the future of Internet marketing and especially web sites that promote make money on the Internet systems. The post is by a rather well known Internet marketer called Ben Shaffer. The post is called:
    "The Future Of Internet Marketing In 2012" and Ben contends that pretty soon we will see payment processing companies like Paypal or AlertPay and even web hosting companies crack down on web sites that promote make money programs or make money on the Internet systems. So anyone who promotes a product which wants to show people how to make money on the Internet is at risk of losing their business. I'd appreciate any comment or feedback on this, since if it is true it will be pretty catastrophic for many online marketers.
    I totally agree with fellow warriors that this might not be a bad thing after all. Those who have honesty and integrity will do just fine and they will and should be rewarded.

    Perhaps this is a reminder that we shouldn't put all the eggs in 1 "niche" too.... :-)
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