Should Social Media Have A Personality?

Having an online store is great. It saves any rental fees for having a street shop, electrics, bills, breakins, and you can attract customers throughout the UK/Worlwide rather than just your postcode area. One thing it doesn't do is have face to face communication and personality when you load up the website homepage as if you were walking through a shop door greeted by the customer care team with a smile and asking how is your day.

Online businesses potentially have the world at their feet with what online marketing has to offer. From free online directories, blogs, link exchanges and what appear to be most popular,social sites. Your customer base can be anyone from people at work browsing through your site on their lunch hour, browsing on their days off sat on their sofa or sitting on public transport doing their daily commute. Your website is accessbile through google ranks etc but having your business on twitter and facebook if much more direct and free! Fans and potential customer can receive your tweets and facebook statuses directly to their computer and also their mobile phones.

Times are changing and social media is already the next big thing. Whether its facebook or twitter your using, does it help you?

I believe that gaining followers is great and gives you a sense of achievement and makes you feel that you have a mini fan base. Returning the favour and following people back is also a bonus. I also believe that you should communicate back to your followers and show a personality as at the end of the day, you want your business to succeed and to interact will increase popularity but also its just being polite.

Many companies on twitter for example have thousands of followers but dont follow anyone back unless their a celebrity and never send genuine tweets. I guess if your a super fan of their products you are only interested in when the next 'sale' tweet will be sent, but dont you want to interact with the company and for them to have a personality? Show you that there is a human who sends the tweets and they genuinely want to tell you what's great about the brand rather then robotic tweets and that they are interested in their customer fan base?

I manage twitter accounts and interact alot with our followers also seen as potential customers. Whether its a sales tweet or new product launch, i believe that showing a personality from your account is more appealing and makes social media tools more fun, am i right or wrong?