Average lead is worth $0.10 to me. How do I increase it?

4 replies
So I finally took the plunge and got into e-mail marketing.

I set up a rudimentary funnel (Fat Blast Furnace - Official Site) where I offer a free ebook in exchange for subscribing to my list.

Every friday after signing up to the list I have followup e-mails with more free content pointing to various affiliate websites.

I now have a list that's ~400 people large, and total earnings of about $40 from one sale.

How would I go about increasing the value of each lead on this list?
Is it worth changing from weekly followup e-mails to daily or even intra-day?
Should I source an expert and generate more content through him/her?

I've read about a 'cooling' effect where a lead's responsiveness decreases exponentially with time. Does this mean I should try to push as much product as possible while the lead is 'hot'?
#$010 #average #increase #lead #worth
  • Profile picture of the author Ross Cohen
    If you're sending them to offers that all cost money, they're going to "get it". Some will be newbies, but most people will go, "Oh, this guy is just trying to earn commissions", then unsubscribe. Treat it as if YOU are the subscriber. When you're sending out emails, would YOU want to receive that email/offer? Provide high-quality content they can access for free. Only have affiliate offers be 1 out of 3 or 4 emails. Make people WANT to be subscribed to your list.
    {{ DiscussionBoard.errors[5811441].message }}
    • Profile picture of the author ifeanyiboy
      Originally Posted by resellcells View Post

      If you're sending them to offers that all cost money, they're going to "get it". Some will be newbies, but most people will go, "Oh, this guy is just trying to earn commissions", then unsubscribe. Treat it as if YOU are the subscriber. When you're sending out emails, would YOU want to receive that email/offer? Provide high-quality content they can access for free. Only have affiliate offers be 1 out of 3 or 4 emails. Make people WANT to be subscribed to your list.
      Really insightful advice
      Signature

      No affiliate template sites in sig allowed.

      {{ DiscussionBoard.errors[5811500].message }}
  • Profile picture of the author jamesrich1
    This is the second time today where somebody is asking about the promotion cycle. I have a video on my site where David Wood, highly successful email and viral marketer gives the exact scientific process on converting leads into money. Send me a PM and I will send you over the video.
    {{ DiscussionBoard.errors[5811465].message }}
  • Profile picture of the author MissLauraCatella
    Two quick ways to increase the money you're making from your list:

    1. Put an offer on a Thank You page that subbies see right after they opt-in. They're hot for information when they opt-in, why let them cool off?

    2. Try e-mailing more often and alternating with free content and offers, but send more offers than free content. There won't be much of an issue of you mailing "too much" if you condition your list to this right at the beginning. Anything more than once a day, though, MIGHT be overkill (but isn't always).
    {{ DiscussionBoard.errors[5811537].message }}

Trending Topics