Average lead is worth $0.10 to me. How do I increase it?
I set up a rudimentary funnel (Fat Blast Furnace - Official Site) where I offer a free ebook in exchange for subscribing to my list.
Every friday after signing up to the list I have followup e-mails with more free content pointing to various affiliate websites.
I now have a list that's ~400 people large, and total earnings of about $40 from one sale.
How would I go about increasing the value of each lead on this list?
Is it worth changing from weekly followup e-mails to daily or even intra-day?
Should I source an expert and generate more content through him/her?
I've read about a 'cooling' effect where a lead's responsiveness decreases exponentially with time. Does this mean I should try to push as much product as possible while the lead is 'hot'?
No affiliate template sites in sig allowed.