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Multiple keywords, same product...how would you market this?

by atvking
4 replies
Just for example if the niche is Migraine headaches and my single product is a "how to cure migraines" e-book. How would you approach selling this, keeping in mind that most of the type in traffic for this niche is spread over several keywords?

Now the obvious keywords/phrases in my example would be something like:

how to cure migraines
natural cures for migraines
cure migraines
help for migraines
migraine therapy
migraine help
and so on and so on...

I own all the .com domains related to my niche with all the necessary keywords Included in the domain name.


My question:

Should I build a main site that sells my "how to cure migraines" e-book and have all the other sites just link to my main sales site? (example: migranehelp.com leads to my main site howtocuremigranes.com)

OR

Should I use every site that I have as a landing page to sell my e-book that is directly related to the keyword of any of my sites? This means no cross linking or anything just selling to the traffic of this specific keyword on the specific site that contains the keywords and ranks well for it. (example: the customer types in "migrane help" and on migranehelp.com he finds my e-book "how to cure migranes")


Thanks for any info, and also please elaborate on why you believe it should be done this way, also any other suggestions are welcome.
#keywords #market #multiple #producthow
  • Profile picture of the author Ross Cohen
    I would focus on one site and make it an authority site, with the homepage being the sales page for the e-Book if you'd like. Then, the blog on the site can drive organic traffic through search engines as people will be stumbling upon your posts. Then, through whatever form of advertising you'd like on the posts (at the end of post, banner, pop-up, etc), you can market the e-Book. Spreading yourself too thin throughout all the sites you have may not be your best bet.
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    • Profile picture of the author atvking
      Originally Posted by resellcells View Post

      Spreading yourself too thin throughout all the sites you have may not be your best bet.
      But this is my point. My keywords are strikingly similar and every site could be my sales page/landing page type of site.

      All that would be needed is a simple change in keywords, the website and the rest of the text would not need to be changed at all.

      Is there any distinct advantage in the method you proposed? If so I would like to know why you would do one main authority site instead of having a separate site for every keyword? Just curious.

      Thanks for any info!
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  • Profile picture of the author James.N
    I also would go with one authority site. They are easier to rank these days and you can have 1 site with multiple pages of content compared to multiple sites with 1 or 2 pages of content. It will be easier for you to manage and now you only have 1 site to build links for, rank etc.
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    • Profile picture of the author atvking
      Originally Posted by quadxnet View Post

      I also would go with one authority site. They are easier to rank these days and you can have 1 site with multiple pages of content compared to multiple sites with 1 or 2 pages of content. It will be easier for you to manage and now you only have 1 site to build links for, rank etc.
      Even if I am competing for 20 keywords all linked to migrane? Can one site successfully compete for 20 keywords?

      Thanks for the info!
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