Obviously it would be nice to have the direct cash from selling it coming in, and the resulting list would be slightly higher quality (i think?). But, the list would grow slower. Maybe no one would want to buy it?
on the other hand; Giving it away for free would definitely grow the list much quicker. I could use it to generate likes on facebook page and other social media etc. But it could be a lower quality list.
Can any other more experienced list building Warriors share their advice? Would be much appreciated.