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Don't Ask Permission From Your Competition, Just Pummel Them!

by TiffanyLambert
45 replies
Hi Warriors!

This week, two ladies emailed me about being possible competitors to a business model - 1 that I currently have and 1 that I'm building now.

One let me know she was going to pursue it, but saw that I was going to do it, so she would be backing out. The other just gave me a friendly heads up that she would be going head to head with me and didn't want to step on any toes.

I told both of them to go for it! I LOVE having competition. If it makes you so nervous that you prevent yourself from moving in on an idea or strategy, then you need to find the strength and beef up your mindset a bit.

I NEVER, EVER ... EVER worry about competition in ANY niche. EVER.

There's room for everyone in my opinion.

People email me daily asking, "Do you think _____ niche is too saturated?" No. Never. Nothing's saturated.

Competition makes you a better marketer. If both of those ladies competed with me and all my customers fled my site to sign on with them, then it wouldn't make me quit - it would make me up my game even MORE.

I didn't even bother to see if anyone else was pursuing these business models before I did it myself - maybe they were! Maybe they think I'm rude for not emailing them and giving them a heads up. But I don't see Burger King emailing McDonalds when they're building a new site right across the street. That'd be silly - it's business.

Now what WOULD be rude is if one of those ladies looked carefully at my exact business model and copied exactly what I was doing down to every last detail. Wouldn't be illegal or anything, but to me, it'd be shady and more importantly - pathetic.

And I know as a customer, I would look at that new person as a copycat - and would rather buy from someone with some originality in their noggin.

To me, business is kind of like sports. When I was training for the LPGA (long story), I wasn't just competing against the other golfers I played with in tournaments - I was competing against myself, trying with each round to shave 1-2 strokes off my game and lower my handicap.

I really didn't care what the other 3 in my foursome were doing, because I was only concerned with my OWN game. This is also what enabled me to get into IM. There were already plenty of other leaders, so why bother with the niche?

Because I WANTED to, that's why. I don't ask permission - I didn't go to my former guru clients and warn them or give them a heads up that I would now be competing with them on some of the same topics.

That's THEIR problem, not mine. I have to say, both those ladies emailed me because they ARE ethical and they ARE sweethearts - but it was totally not necessary. I want both of them to give me a run for my money, so that ALL of our customers get some FANTASTIC value for their investment.

Without competition, many people would do the bare minimum that was required of them, and how sucky would that be for us as consumers?

Tiff
#competition #don’t #permission #pummel
  • Profile picture of the author Gene Pimentel
    BRAVO! This is exactly how the free enterprise system thrives. People tend to confuse the fact that a particular market has an enormous amount of competition, with saturation. The two are not the same. You WANT markets with a ton of competition, that's where the money is. All you have to do is come up with a unique angle, and the competition goes away. "Saturation" is a made-up excuse.
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  • Profile picture of the author ryanman
    If I was you, I would have provided support to those two ladies for a share of future sales. Don't pummel them, join hands with them and create a win-win situation. What do ya think?

    You're smart if you outsmart your competition but you would be called a genius if you can profit from your competition.
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    • Profile picture of the author grover69
      Yep, competition just makes me try to do better or attach the niche from a new angle. Competition should be viewed as a good thing. Build better sites that are easier to use, write better articles that are fun to read...that is really the how and why of business!
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  • Profile picture of the author Rus Sells
    Business is war, the sooner people realize that the quicker they'll learn to survive. Yes there is room for every one and they are the ones you want to destroy! LOL
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  • Profile picture of the author x3xsolxdierx3x
    ...and, THIS is why we call this place "Warrior Forum"....

    on a side note, questions like these kind of annoy me...

    “Do you think _____ niche is too saturated?”

    To me, it resonates a great deal of uncertainty and timidness that doesn't reflect an individual who is (or, perhaps, ever will be) ready to go face to face against some of the serious competition that is going on in even the most obscure niches.

    A niche is what you make of it. Thoroughly research what competitors are doing, and structure your business/offer to simply outshine them.

    “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” - Sun Tzu
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    • Profile picture of the author TiffanyLambert
      Originally Posted by x3xsolxdierx3x View Post

      "If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle." - Sun Tzu
      One of my clients had me read "The Art of War" and write an IM version of the concept of marketing war. Great book! Lots of Warrior lessons in it.

      Not all personalities are built for fighting/competing. I am. I thrive on battling to win. Some get too nervous. It's fun to me.
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      • Profile picture of the author cypherslock
        Originally Posted by TiffanyDow View Post

        One of my clients had me read "The Art of War" and write an IM version of the concept of marketing war. Great book! Lots of Warrior lessons in it.

        Not all personalities are built for fighting/competing. I am. I thrive on battling to win. Some get too nervous. It's fun to me.
        I would LOVE to read that....
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      • Profile picture of the author drmani
        Originally Posted by TiffanyDow View Post

        Not all personalities are built for fighting/competing. I am. I thrive on battling to win. Some get too nervous. It's fun to me.
        By nature, I'm HYPER-competitive.

        But the years have taught me a better way to win...
        by co-operating and having fun!



        All success
        Dr.Mani

        P.S. - Loved the headline. Pulled me right in!
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  • Profile picture of the author Distaggio
    The golf analogy was excellent. IM really is an individual sport the more you think about it, the more you worry about others, the worse you to. Just try to play your best round.

    But your words sort of sidestep the general logic of picking solid niches that don't have 20 PR6 sites in the top of your keywords! If I'm the only adult playing golf against 19 other children...I'm gonna destroy them a bit easier than if I was playing 20 pro golfers named Phil!
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  • Profile picture of the author yourreviewer
    Tiff, great points.

    I think to a large part, the fear of competition stems from the sole dependency on search engines for traffic and sales.

    And when most people think about niches, they think about keywords, keyword competition, the sites that rank on page one of Google etc.

    In the process, they try to search for that obscure niche that has a ton of estimated traffic, low competition and easy first page rankings.

    As long as IMers are made to falsely believe that ranking on top of Google is the only way to compete in a niche, competition will intimdate people.
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    • Profile picture of the author TiffanyLambert
      Originally Posted by Distaggio View Post

      The golf analogy was excellent. IM really is an individual sport the more you think about it, the more you worry about others, the worse you to. Just try to play your best round.

      But your words sort of sidestep the general logic of picking solid niches that don't have 20 PR6 sites in the top of your keywords! If I'm the only adult playing golf against 19 other children...I'm gonna destroy them a bit easier than if I was playing 20 pro golfers named Phil!
      But if I thought that way, I would never have trained for the LPGA in the first place. Being a competitor makes you better. If I played w/20 pros, I would be constantly looking to beat them, so I'd see what balls they used, which clubs, I'd learn tips, like if I saw them hitting 1,000 balls each morning - that's what I needed to do to be a contender. I never look at any competing pages or PR btw

      Originally Posted by yourreviewer View Post

      Tiff, great points.

      I think to a large part, the fear of competition stems from the sole dependency on search engines for traffic and sales.

      And when most people think about niches, they think about keywords, keyword competition, the sites that rank on page one of Google etc.

      In the process, they try to search for that obscure niche that has a ton of estimated traffic, low competition and easy first page rankings.

      As long as IMers are made to falsely believe that ranking on top of Google is the only way to compete in a niche, competition will intimdate people.
      They forget that every page on a website stands on its own two feet, too. They're looking too broad - seeing how their HOME page could compete. I might have a website on toilet seats (I do), and it might rank like a wimp when pitted against Kohler, but my "purple toilet seat" page might beat out Amazon.
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  • Profile picture of the author stafford
    Originally Posted by TiffanyDow View Post

    Hi Warriors!


    I told both of them to go for it! I LOVE having competition. If it makes you so nervous that you prevent yourself from moving in on an idea or strategy, then you need to find the strength and beef up your mindset a bit.
    I like this statement. Six months ago I would have been one of those that thought, "OMG! I can't compete with her/him."
    But, I've been pushing my comfort zone (and getting much better at it) and things like this don't stop me like they used to.

    One of the things I really love about selling PLR is that you may be competing with others, but it's generally friendly and we actually try to help one another.

    Granted, BK and McD's probably don't do that, but we're not selling substances that resemble food. We're offering content to help others grow their own business.

    Great topic, Tiff. I'm pretty sure you were a Spartan woman at some point.
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    words & music - living the dream within a dream...

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  • Profile picture of the author HeySal
    LOL, watch out -- Tiffany carries a charged tazer at all times.

    Actually, I'm having a hard time getting my head around someone having a mindset that they would contact you to discuss their business intentions. WTF? Okay. Whatever.

    I have a hard time with posts that has the OP asking if it's a good idea to go into a certain niche. Do you have a love of that niche and know it well? Why do you need confirmation to get into that niche? A lot of high-rollers on first page? Find the back door or climb in a window. If you ask - there's always someone around that will say "no".

    You can sell all the rockhound and geologist tools you want.......are you my competition? LOL -- you want those incredible agates I dig up and the only way you are going to get them is through me. Period. You can find PLR on the web all day and all night - but the only way you get one of my unique quality items is through me.

    Customers need someone compassionate and empathetic -- but ruthlessly (within ethics) is the only way to approach or ignore a competitor. You will most likely find that those that think they are competitors are not quite as formidable as they would like to think.
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    Sal
    When the Roads and Paths end, learn to guide yourself through the wilderness
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    • Profile picture of the author Bill Farnham
      Originally Posted by HeySal View Post

      LOL, watch out -- Tiffany carries a charged tazer at all times.
      You know, after reading this thread I'm now inclined to limit my competition to folks who burp after they drink beer.

      Women, too tough for me...:p

      ~Bill
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  • Profile picture of the author younginoc
    I love it. Your post is oh so true. Hey, I have to look in the mirror every morning. My motto has always been "bring it, don't sing it."

    Good to see the Honey Badger is alive and well. Never thought it wasn't, LOL. And that reminds me, how is Honey? Haven't heard about her in a while.
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    • Profile picture of the author TiffanyLambert
      Originally Posted by cypherslock View Post

      I would LOVE to read that....
      If I could remember who had me do it, I'd send you there

      Originally Posted by stafford View Post

      One of the things I really love about selling PLR is that you may be competing with others, but it's generally friendly and we actually try to help one another.

      Great topic, Tiff. I'm pretty sure you were a Spartan woman at some point.
      You're right! The PLR community is oddly selfless when it comes to recommending one another. Spartan woman? I'll take it.

      Originally Posted by HeySal View Post

      Actually, I'm having a hard time getting my head around someone having a mindset that they would contact you to discuss their business intentions. WTF? Okay. Whatever.

      You will most likely find that those that think they are competitors are not quite as formidable as they would like to think.
      I think it was just a friendly courtesy. Both ladies are women I consider friends online. But the main post here is about what you mentioned w/the people asking about niche saturation. I want them to stop fretting about it.

      And you're right - competitors are on shaky ground. It's king of the mountain in marketing and you can be toppled in an instant by a newcomer.

      Originally Posted by younginoc View Post

      I love it. Your post is oh so true. Hey, I have to look in the mirror every morning. My motto has always been "bring it, don't sing it."

      Good to see the Honey Badger is alive and well. Never thought it wasn't, LOL. And that reminds me, how is Honey? Haven't heard about her in a while.
      LOL Van Halen's new song "She's the Woman" has a lyric: "She has a doorbell sign that says BRING IT - or don't RING IT" Love it

      Honey Badger is always lurking and looking for sarcastic people. Honey the chi came face to face w/a squirrel, who you could tell thought it was a fellow squirrel. When it realized Honey was a dog, it ran. Honey was proud. She got a bath that night. Otherwise she's too fat and lazy to make a video of these days but maybe I'll rile her up for something
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      • Profile picture of the author AprilCT
        Right on Tiffany. There's always room for someone extra to do something better in competition.

        If we look at this from a consumer's point of view, it's better to have choices to consider rather than just one and a take it or leave it situation. Competition forces the sellers to make their products better.
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      • Profile picture of the author HeySal
        Originally Posted by TiffanyDow View Post


        I think it was just a friendly courtesy. Both ladies are women I consider friends online. But the main post here is about what you mentioned w/the people asking about niche saturation. I want them to stop fretting about it.


        Ah - okay, it makes sense to me now. I wonder what they'd have done if you had been shaken, though. Would they actually have decided against their business plan? In that kind of a case, I usually try to find out how to find a way to do a little mutual back scratching. That works well in saturated fields, too. I've actually set up services on my site to help people in the rock and gem businesses promote themselves. People figure out that if they want to know what's going on, they come to my site first - so I get the first chance at the click to the sale goods. LOL. Whatever works, eh?
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        Sal
        When the Roads and Paths end, learn to guide yourself through the wilderness
        Beyond the Path

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      • Profile picture of the author HeySal
        Originally Posted by TiffanyDow View Post


        I think it was just a friendly courtesy. Both ladies are women I consider friends online. But the main post here is about what you mentioned w/the people asking about niche saturation. I want them to stop fretting about it.


        Ah - okay, it makes sense to me now. I wonder what they'd have done if you had been shaken, though. Would they actually have decided against their business plan? In that kind of a case, I usually try to find out how to find a way to do a little mutual back scratching. That works well in saturated fields, too. I've actually set up services on my site to help people in the rock and gem businesses promote themselves. People figure out that if they want to know what's going on, they come to my site first - so I get the first chance at the click for the sale. If I've got what they want while they are on my site, I get the sale because they are already righ there - if I don't have what they want, I have resources for them to find who does right there in front of them. LOL. Whatever works, eh? Never thought of competition to be a breaking factor.
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        Sal
        When the Roads and Paths end, learn to guide yourself through the wilderness
        Beyond the Path

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  • Profile picture of the author tunity
    @TiffannyDow, your post induce an outburst of courage within me in regards to a niche i have been putting away for a while....

    And for the last 20 minutes, I have been writing down my strategy on how to implement...and it looks good on paper.

    Your post gave me inspiration....Thanks...
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  • Profile picture of the author Dan Riffle
    As far as being overly concerned with the competition, the way I look at it is if someone else did, so can you. Yes, you!

    The greatest minds throughout history still only had twenty four hours in a day. Ford only had twenty four hours. Einstein only had twenty four hours. Jobs only had twenty four hours. Yes, they may have been brilliant, geniuses even, but they were still human, they still had limitations. They were not invincible, mythic beings.

    The first step to beating your competition is to realize they aren't invincible. Mind your work and work your mind and you can overcome even the greatest competition.

    Yes, you!

    Now cast the fear aside and get to work.
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    Raising a child is akin to knowing you're getting fired in 18 years and having to train your replacement without actively sabotaging them.

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  • Profile picture of the author Carlos Tabora
    Originally Posted by TiffanyDow View Post

    There's room for everyone in my opinion.

    Competition makes you a better marketer. If both of those ladies competed with me and all my customers fled my site to sign on with them, then it wouldn't make me quit - it would make me up my game even MORE.
    Always believe in abundance because there IS enough room for everyone. Competition keeps you sharp and always improving. Remember, if you're not growing, you're going in the other direction.
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  • Profile picture of the author micromike
    Zig Ziglar said once, "If you see competition, that means there's money. If there's money, run in there and get yours!" And when someone said they didn't think they could compete, he answered, "Someone else is already selling to them - and you can do it too. If everyone in the world has not bought that product, there is still one more customer left - and that one might be yours".
    Man has always had a way with words...
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    • Profile picture of the author jessiepadgal
      Originally Posted by micromike View Post

      Zig Ziglar said once, "If you see competition, that means there's money. If there's money, run in there and get yours!" And when someone said they didn't think they could compete, he answered, "Someone else is already selling to them - and you can do it too. If everyone in the world has not bought that product, there is still one more customer left - and that one might be yours".
      Man has always had a way with words...
      Excellent quote...says what I was planning on saying :-)

      That is a little crazy that you got these emails.
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  • Profile picture of the author alicecoaxum
    I agree with you on this. Great post! There is room for everyone. When I do something, I don't ask permission or worry about whoever else is doing it or even how many others are doing it.

    I think that is that used to hold me back in the past from doing things I wanted to do because I would feel like why should someone buy from me if this person is already doing it. Now I don't care. You do your thing and I'll do mine. People buy from many places, I know I do so if what I'm offering is good there is a good chance that people will want what I have.
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  • Profile picture of the author buildablogsite
    "A spades a spade and always will be"

    Will spade makers stop making spades because there are thousands of them? There isn't really much you can do with a spade but most of them all sell don't they?

    Competition is good and healthy in business, hard work and determination and you can beat the others!

    Speak Soon
    Joe
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  • Profile picture of the author jgant
    I too never cared much for competition before jumping in my two niches. I just liked them. They are popular niches but I managed to do okay.

    I always look to see how I can do things different and better (or at least appeal to a portion of the market).

    It's also interesting how the blogosphere collaborates and work together promoting one-another, even direct competitors. Think guest blog posts, JVs, commenting, etc. It's kind of cool ... the compeition is there but in collaboration everyone benefits.
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  • Profile picture of the author Edie47
    Tiffany - Your attitude is why you are a leader in IM. Not sure why they felt the need to contact you. Do they contact everyone in any area they intend to move into?

    Competition is healthy and the winners are ultimately those who benefit from that competition. Personally, I don't think you have anything to worry about - not that you are .
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  • Profile picture of the author NicheDad
    competition leads you you to traffic sources that you may have never known existed otherwise.
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  • Profile picture of the author Randall Magwood
    I like the way you think Tiffany.
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    • Profile picture of the author TiffanyLambert
      Originally Posted by Bill Farnham View Post

      You know, after reading this thread I'm now inclined to limit my competition to folks who burp after they drink beer.

      Women, too tough for me...:p

      ~Bill
      Southern ladies burp too. They're just silent and you'd never even know it.

      Originally Posted by Edie47 View Post

      Tiffany - Your attitude is why you are a leader in IM. Not sure why they felt the need to contact you. Do they contact everyone in any area they intend to move into?
      They're just both terrific ladies who were being sweet to a friend. But besides that, there are daily emails from regular people worried about competition.

      Originally Posted by drmani View Post

      P.S. - Loved the headline. Pulled me right in!
      LOL Thanks Dr. Mani

      Originally Posted by profitmotive View Post

      competition leads you you to traffic sources that you may have never known existed otherwise.
      True! With competitors, you can make deals to cross promote!

      Originally Posted by Randall Magwood View Post

      I like the way you think Tiffany.
      Well you're a rarity so I like you Randall! LOL
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  • Profile picture of the author ymest
    Thinking and fretting about "competition" = less time to do what you should be doing, which means fewer chances of making a dent into that "competition"....Let's call them buddies....It makes them appear much nicer, hey?

    And a final little quote..Famous or infamous (your pick) screenwriter Joe Esterhaz said "screenwriters get paid to sit on their butts and write and not to go to parties and rub shoulders and check out the competition"!

    When I feel a bit down and disheartened...I read this quote and off I go again!!

    Internet Marketers get paid to WRITE, not to worry about what our "buddies" do!!

    My way of seeing things, my little 2 cents!

    bye for now!

    Yoan
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  • Profile picture of the author Grateful Warrior
    I prefer cooperation when possible and tend to look for win-win-win situations... where I win, my competitor or partner wins and the end-user or customer wins. There's a quote I like that basically says, if it's not mutual, it's not correct.

    But, sometimes, getting feisty and competitive is just plain ol fun! And it does help us sharpen our skills.

    "Competition has been shown to be useful up to a certain point and no further, but cooperation, which is the thing we must strive for today, begins where competition leaves off."
    Franklin D. Roosevelt
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    • Profile picture of the author stafford
      Originally Posted by Grateful Warrior View Post


      "Competition has been shown to be useful up to a certain point and no further, but cooperation, which is the thing we must strive for today, begins where competition leaves off."
      Franklin D. Roosevelt
      Nice quote.
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      words & music - living the dream within a dream...

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  • Profile picture of the author Greenjackdavey
    Competition creates better products, alliances create better businesses
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    • Profile picture of the author Grateful Warrior
      Originally Posted by Greenjackdavey View Post

      Competition creates better products, alliances create better businesses
      GREAT quote! I really like that one. You came up with that or someone else's?
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  • Profile picture of the author Greenjackdavey
    I think it was something Tiff said once, in one of her blogs!
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  • Profile picture of the author XBloggerX
    What a fresh, new perspective! Everything I've ever read tells me to do lots and lots of keyword research so that I don't waste my time in a niche with too much competition.

    And, me being me, I simply believed and followed the advice.

    But this post has made me see it differently. It's true, if a niche is "saturated" that can only mean there is a huge market for it. I just have to learn to get noticed.

    Thank you!
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  • Profile picture of the author Greenjackdavey
    xBloggerx
    Want to get noticed?
    You got to listen to Seth Godwin
    Seth Godin on standing out | Video on TED.com
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  • Profile picture of the author celente
    We are constatly studying our competitions and learning where their traffic and lifeblood is coming from. Doing this just alone can increase your profits by 200%.

    I think getting mad at your competitors is stupid and a waste of time, but getting even is just very VERY rewarding.

    Great post TIFF :>
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  • Profile picture of the author reclark
    I am new, and not so confidant, so I posted this on Tiffany's blog on her open letter to Newbies page along with her answer to me. Now I can "go forth"...thanks, Tiffany.

    Me:
    "...and the market is saturated with experts already."
    Tiffany says:
    February 24, 2012 at 1:59 pm
    No such thing as saturation Ruth. You can still be a leader in quilting. Everyone has different tastes about who they like to learn from.
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    Ruth Clark
    http://ruth-clark.com

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    • Profile picture of the author x3xsolxdierx3x
      With mediums like YouTube, all that person really has to do is just put themselves (and their quilting skills) "out there". The future isn't bright for those who continually think that there is no room for them, or their ideas....be unique and "remarkable"....and, people will take notice.

      ....do what Gary Vaynerchuck did with his slightly unconventional/unorthodox approach to wine tasting and appreciation....think outside the box with quilting....may be able to tap into and gain mass appeal way beyond just those who would 'typically' be interested in quilting....

      Originally Posted by reclark View Post

      I am new, and not so confidant, so I posted this on Tiffany's blog on her open letter to Newbies page along with her answer to me. Now I can "go forth"...thanks, Tiffany.

      Me:
      "...and the market is saturated with experts already."
      Tiffany says:
      February 24, 2012 at 1:59 pm
      No such thing as saturation Ruth. You can still be a leader in quilting. Everyone has different tastes about who they like to learn from.
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  • Profile picture of the author pierswalker
    Thanks Tiffany,

    Your threads are always very informative
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