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Which would have a better CTR?

by Scott Holmes
4 replies
If I start an affiliate sales page, would I be better off writing a plain jane
site that just describes the item or should I use an "in your face"
description with all the different colors and bold type headlines etc. similar to
a squeeze page?

How do I establish a list if affiliates get upset if I use a squeeze page (see my last post "too many clicks")?
Thanks
Scott


ps where is the "thank you" button for members who answer my posts?
#ctr
  • Profile picture of the author RGallowitz
    It depends ENTIRELY on the TYPE of product you are promoting. Please be more specific and I might be able to provide you with a detailed answer.
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    • Profile picture of the author Neil Morgan
      Hi Scott

      I would say that there is no point in repeating all the stuff that appears on the sales page of the merchant site.

      Your page, email sequence or whatever should pre-sell the product so that the prospect is already in a positive frame of mind when they hit the merchants sales page.

      An example of this approach is a review site where a product is given a positive review based on the experience of the reviewer. The prospect then heads off to the merchant site to read the sales literature already in a positive frame of mind about the product.

      Cheers,

      Neil
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    • Profile picture of the author Scott Holmes
      Understood
      Thank You to RGallowitz, Neil and Catman for your helpful replies
      Scott
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  • Profile picture of the author Catman
    Scott,

    If you're promoting just ONE product then "in your face" could work. If you're offering several products, then you'll want to establish a more consistent feel.

    What I mean by "consistent feel" is to just tone down the "in your face" stuff. But, you'll still need a nice mixture of both styles. For several products, then 73% "plain Jane", and 27% "in your face".
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