Twitter. Why Should A Marketer Target It?

I agree with your point to anyone who haven't tried using Twitter in marketing, today is definitely the right time to do it.

Hi there,

Twitter is a top 10 internet giant. You mentioned some great points in your post.
Its a great way to connect and build natural relationships. Now get out there and tweet!

But it isn't just about the numbers, it's also about the quality of those numbers. And a lot of the time the quality of a Twitter follower is less than ideal. This is just my opinion but it seems Twitter would be more suited to large companies as a way to increase their brand awareness than as a marketing tool for small businesses or internet marketers looking to get more customers.

Online businesses potentially have the world at their feet with what online marketing has to offer. From free online directories, blogs, link exchanges and what appear to be most popular,social sites. Your customer base can be anyone from people at work browsing through your site on their lunch hour, browsing on their days off sat on their sofa or sitting on public transport doing their daily commute. Your website is accessbile through google ranks etc but having your business on twitter and facebook if much more direct and free! Fans and potential customer can receive your tweets and facebook statuses directly to their computer and also their mobile phones.

Times are changing and social media is already the next big thing. Whether its facebook or twitter your using, does it help you?

I believe that gaining followers is great and gives you a sense of achievement and makes you feel that you have a mini fan base. Returning the favour and following people back is also a bonus. I also believe that you should communicate back to your followers and show a personality as at the end of the day, you want your business to succeed and to interact will increase popularity but also its just being polite.

Many companies on twitter for example have thousands of followers but dont follow anyone back unless their a celebrity and never send genuine tweets. I guess if your a super fan of their products you are only interested in when the next 'sale' tweet will be sent, but dont you want to interact with the company and for them to have a personality? Show you that there is a human who sends the tweets and they genuinely want to tell you what's great about the brand rather then robotic tweets and that they are interested in their customer fan base?

I manage twitter accounts and interact alot with our followers also seen as potential customers. Whether its a sales tweet or new product launch, i believe that showing a personality from your account is more appealing and makes social media tools more fun, am i right or wrong?

OP = does this really work for you and produce any sales?

Twitter is just full of spammy adverts and people become blind to them.

I predict Twitter will die because of this, or if they survive they will have to find a way to eliminate spammy advertising.

I agree, I just cannot see how Twitter is an effective marketing tool.

I concentrate on my lists, rather than twitter, for the exact reason what alan has said above.

I agree Twitter is more for connect with mass audiences FB is more personal and detailed.

I have about 2700 followers on twitter but to be honest I really don't know what to do with them. Wish I could somehow turn them into email addresses. That would be cool.

Twitter is good for disseminating information and creating and improving brand awareness. But rarely does it produce actual sales. The all-too-eager followers in Twitter are Internet Marketers themselves and/or spammers. Of course, having a Twitter account is advantageous specially that Social Media is steadily rising in popularity. But just don't rely on it too much for actual results.

Although Twitter is top 10 sites but it gives us No Follow links we can only get traffic from twitter.

Twitter is a very nice tool as long as you keep it tidy . Yes it has spammers but every "social" site does. Google+ and its circles also is a very good alternative way to promote and keep connected with your customers.

Twitter is great and especially if you build your followers the right way. Many people are doing the fiverr job with the 10,000 followers rubbish etc. Personally if you want results, targeted followers is the only way.

Isn't twitter the same as building a list on autoresponder? You still promote your product/service thru tweet. The same thing as sending email to your list.

The people who say Twitter "doesnt work" for marketing either have NO idea what they are doing, or they have never bothered to try it for themselves.

Think about this - Each time you send a tweet to someone with your link, not only are you driving traffic, but you're also creating a backlink. And as we all know, quality backlinks = higher search ranking.

You can use Twitter to build an email list. You can use it for CPA. You can use it for affiliate marketing. I mean the possibilities are endless.. Whatever you wanna use it for, you can do. All it takes is some creativity.

I had a client who was paying me 400 bux per month to build his account with followers, tweets, and interact with his followers. He had me sending them direct messages immediately after they followed him, saying "Hey, I see we both follow X person, I did an interview with him. If you give me your email I can send it to you"

He said he was getting a 60-70% opt-in rating. Then he just added their email to his list. Now that is creative thinking. lol

So yea.. just try it out for yourself & make your own decision.

Twitter is great to build your brand, i`ve a split test using twitter and other socal media, Facebook and Linkedin. The result twitter really suck at onversion

Only way Twitter would work is if you are blogging and already have an audience. Otherwise you're just adding more spam to the spam.

Twitter marketing tip : Always make your Twitter photo a
picture of you. When you use your logo people feel like they are talking to a corporate 1-800 number. When you use your picture
they feel like they are talking to a person. Another tip is to think carefully about your Twitter bio, it’s short but not much to go on when choosing to follow you or move along to someone else.

Just use it post quality content and use your offers sparingly make sure you use news feeds and some kind of automation mixed with manual tweeting