Does it matter which country your server resides?

12 replies
I remember a while back someone posted about SEO rankings being affected by where the server is located. Does this have an affect on rankings? I've just checked my server for 1&1 and it seems to be located in Germany!
#country #matter #resides #server
  • Profile picture of the author Kev Stevenson
    I read that thread too...

    The conclusion was that for 'non country specific - e.g. .com domains, server location had an impact.
    For 'country specific' domains eg. co.uk, .de - it's not important. The country part of the domain indicates the intended viewer.

    Hope that helps...
    Kev
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    • Profile picture of the author jodiesmitham
      Thanks Kev.

      That's a shame because I want to use a .com website.
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      Jodie Smitham

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  • Profile picture of the author Ray Wilson
    Well, I don't think the server location for your domain name has any impact. Whether you have a .com .org .net or .me .info .co.uk extension matters a little bit.

    But you still have 95/100% of the chances to rank your domain name for the keywords, especially if you cannot get that exact match keyword in your domain name for a niche website.

    Just choose the .co or .cc, they work just as well.

    -Ray
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  • Profile picture of the author Apollo-Articles
    Yes it does matter - but only to a small extent.

    Ideally, have your server located in the same country as where you want to rank.

    The domain suffix you choose has a much larger effect.

    Sam
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  • Profile picture of the author beyanet
    I think server location is related with the internet bandwith, but the .extention might be an issue, .in for example might be more populer for Indian users.
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  • Profile picture of the author rosetrees
    It's an interesting question, because there's a video that Alexa (I think it was) posted a link to, made by google, that seems to imply that server location does matter and that it is one of the factors google uses to serve country specific results. We all know that if you search for something in one country you will get a different set of results from doing the same search in another country.

    However - I put this to the test a few months ago, by moving some of my UK specific sites from a US server to a UK one (a real UK server, not just a UK hosting company). Most of the sites I moved were no1 for their keyword anyway. But one specific site has several target keywords, the highest being in position no3. The move to the UK server didn't change its ranking for any of the results. It doesn't have a .co.uk extention - if it did, then maybe the combination of UK extension AND UK server might have changed the results. I have no way of knowing.
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    • Profile picture of the author RobStelton
      Seems to be debatable depending on who you are listening to. Best to test if possible.
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    • Profile picture of the author rosetrees
      Originally Posted by rosetrees View Post

      It's an interesting question, because there's a video that Alexa (I think it was) posted a link to, made by google, that seems to imply that server location does matter and that it is one of the factors google uses to serve country specific results.
      I see she's posted it again. Thanks Alexa.
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  • Profile picture of the author TestiVar
    Hosting choice also matters a great deal. Move any site from crap shared hosting to hosting.com, rackspace.com or softlayer.com and you will see an almost instant ranking increase.

    Overall leads delivered from all search engine sources increase by over 500% for every client that we move from crap shared hosting to real dedicated server hosting on one of the above three hosts that are most commonly used by real businesses.
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  • Profile picture of the author rosetrees
    @TestiVar - that's a very interesting comment. Not one I'd heard or even though about before.
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  • Profile picture of the author MaryK
    Interesting post. My first site was with a USA hosting company. This time with my new site I went with an Australian company but have a .com web address. I am finding it harder to reach the number one spot this time. Now wondering whether I should change my hosting company.
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    Mary K Gill Latest book: The Twelve Natural Laws of the Universe - achieve all your desires for less than the price of coffee and cake. P.S. It only fattens your mind, not your thighs.
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