Scary, Google may destroy anyone online business just overnight

95 replies
Hi all:

Scary, but Google may destroy anyone online business just overnight!

I think it is scary that Google has so much power. Google can penalize webmasters and can put anyone they want out of business without any warning.

Google's censorship & new regulations are killing the web!

Google’s business isn’t anymore the search engine, the business is selling and displaying ads.

Google is more powerful than the government

Take a look here:
http://money.cnn.com/2012/03/14/tech...rant/index.htm

Ex-Google employee says:

"The Google I was passionate about was a technology company that empowered its employees to innovate. The Google I left was an advertising company with a single corporate-mandated focus."
#business #destroy #google #online #overnight #power #scary
  • Hi King444, apart the fact I'm completely in accord with TheBlogger comment, I can just advising you to build the site not based on Google traffic, but with all the services that are born around it.

    Think for example about the power of social, including social media, social networks and social bookmarking. Then there is Squidoo, Hubpages, Alexa, other search engines like Bing and Yahoo just to name the best two.
    Then you can count also on paid to click for advertising your site.

    Don't be scared about Google, it follows its rules, but everything could be arranged.
    Also I got two websites banned, but after showing I was the owner of original copyright I got them relisted in first place, with copies removed.

    Anyway, it's great to build websites using the top of different platforms.

    See you soon,
    Alessandro Zamboni
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  • Profile picture of the author jamesrich1
    I used to love the concept of SEO. Fighting for 10 spots out of hundreds to thousands to millions of competitors is just not what I want to spend my days doing no matter how many tools I have.
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  • Profile picture of the author AnniePot
    This is exactly why you need to develop your traffic from sources other than Google. Any search engine can tweak their algorithms and overnight your traffic vanishes.

    The best way to lessen your dependence on Google for traffic is to use article marketing in its true sense and build a list of niche relevant syndication partners. They will send you hoards of buying visitors.
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    • Profile picture of the author myob
      Originally Posted by AnniePot View Post

      The best way to lessen your dependence on Google for traffic is to use article marketing in its true sense and build a list of niche relevant syndication partners
      ... including offline outlets.
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  • Profile picture of the author tpw
    The only people who will be destroyed by Google will be those who put all of their eggs in the Google SEO basket.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author icegin
      Originally Posted by tpw View Post

      The only people who will be destroyed by Google will be those who put all of their eggs in the Google SEO basket.
      100% agree. This is why smart IMers use multiple methods to generate traffic to their site -- it's never advisable to rely on a single source.
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    • Profile picture of the author goagleagle
      Originally Posted by tpw View Post

      The only people who will be destroyed by Google will be those who put all of their eggs in the Google SEO basket.
      you say right. simple basic finance course
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    • Profile picture of the author King444
      Originally Posted by tpw View Post

      The only people who will be destroyed by Google will be those who put all of their eggs in the Google SEO basket.
      OK, than in which other baskets would you put your eggs???
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    • Profile picture of the author A P Geofrey
      Originally Posted by tpw View Post

      The only people who will be destroyed by Google will be those who put all of their eggs in the Google SEO basket.
      I completely agree with this statement, and I think those marketers who do everything even going out of bounds to satisfy Google's SEO policies are those Google can destroy overnight.

      But if you have a great content and a great website, and have been in the business for say five to ten years, I think most of your visitors will after such a period be returning satisfied users and Google penalizing you for a reason inky known to them and dropping your website in search results will not really affect you that much.
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  • Profile picture of the author Fernando Veloso
    The future is just PPC - You know it, I know it, Google knows it and Google it's working to achieve THAT goal.

    They want money, we want targeted traffic. PPC is the answer.
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    People make good money selling to the rich. But the rich got rich selling to the masses.
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    • Profile picture of the author wangui
      Great to know because I am at a point where I am wondering whether to go PPC or not. thanks.
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  • Profile picture of the author Troy_Phillips
    The price of traffic will increase for those non-seo businesses if Google traffic were to dry up.

    Even the stable list builder types will be effected. The money is in the back end of the list (repeat buyers) and the front end (freshest leads) with a stale middle. When the freshest leads supply dries up all that will be left is the back end.

    Of course there are going to be some new strategies, as well as revisited classic traffic tactics. if such a blow were to be delivered. I seriously doubt the sky is falling.
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  • Profile picture of the author Bjarne Viken
    Google might want everyone to click on their adds, however the problem they are facing is that there are people out there that want to get add free results. When Google started that was the focus. Trying to find a way to organize the content on the web in an easy way to find.

    Now lately they have made the add results on the top page look very similar to the SEO results. What is to stop the difference to disappear?

    The challenge of internet marketers is the same regardless of what changes are coming: Make sure you have a diversified traffic strategy.

    Also, Google might be the giant today, however if they grow out of efficiency, better alternatives will come and fight for market-share.
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  • Profile picture of the author megawarrior
    That's why you can't rely solely on Google for your traffic. Use forum signatures, forum Buy/Sell sections, solo ads, targeted banner ads, etc.
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  • Profile picture of the author manicmethods
    I personally think that in the next few years we're going to see a HUGE increase in people taking traffic from Social Networks seriously.

    Google was for the past decade... The next decade will be social networks... Unfortunately for Google, I feel the Google+ Network is a FLOP... A BIG ONE!
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  • Profile picture of the author JOSourcing
    Banned
    Originally Posted by TheBlogger View Post

    referral traffic is just as, if not more, important than search engine traffic - or at least more ideal anyway.
    The Google Network (the Search Network and the Display Network) reaches more than 80% of Internet users. Via Wikipedia: the number of monthly unique visitors to Google surpassed 1 billion in May 2011.

    Referral traffic doesn't even begin to compare (take a look at your own google analytics to see).
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    • Profile picture of the author agc
      Originally Posted by JOSourcing View Post

      The Google Network (the Search Network and the Display Network) reaches more than 80% of Internet users. Via Wikipedia: the number of monthly unique visitors to Google surpassed 1 billion in May 2011.

      Referral traffic doesn't even begin to compare (take a look at your own google analytics to see).
      Exactly.

      For $xxx of google focused up front effort and $x of residual effort, I can create $xx a month in traffic. There is nothing else out there that compares.


      People talk about yahoo and bing and direct and referral and I really can't figure out why. I sure don't see it in my logs.

      If someone has a "tell your VA's abc and spend $xyz you'll get 123 traffic" wso, I'm sure not seeing it. All the alternatives I've found turn traffic generation into a J.O.B. rather than a capital investment.

      But hey, if you disagree, feel free to enlighten me with your formula. I WANT to diversify. I just haven't yet figured out how.
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      Those who profess to favor freedom and yet depreciate agitation, are men who want crops without plowing up the ground - Frederick Douglas

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    • Profile picture of the author Rod Cortez
      Originally Posted by JOSourcing View Post

      The Google Network (the Search Network and the Display Network) reaches more than 80% of Internet users. Via Wikipedia: the number of monthly unique visitors to Google surpassed 1 billion in May 2011.

      Referral traffic doesn't even begin to compare (take a look at your own google analytics to see).
      You're only focusing on that one statistic. That might be their reach, but it terms of actual eye ball traffic, if you include other advertising networks and other distribution channels, Google is actually less than 15% of all Internet traffic, according to Jupiter Research.

      Some research firms have it at an even smaller figure. Volume isn't the only thing to look it; how targeted your visitors are is also extremely relevant, which is one of many reasons why referral traffic works. Google has reach, yes, but they are far from the only option.

      RoD
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      • Profile picture of the author JOSourcing
        Banned
        Originally Posted by Rod Cortez View Post

        You're only focusing on that one statistic. That might be their reach, but it terms of actual eye ball traffic, if you include other advertising networks and other distribution channels, Google is actually less than 15% of all Internet traffic, according to Jupiter Research.

        Some research firms have it at an even smaller figure. Volume isn't the only thing to look it; how targeted your visitors are is also extremely relevant, which is one of many reasons why referral traffic works. Google has reach, yes, but they are far from the only option.

        RoD
        Thanks. Is there an online source to verify this? I can't seem to find a Jupiter Research website that works.
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        • Profile picture of the author Rod Cortez
          Originally Posted by JOSourcing View Post

          Thanks. Is there an online source to verify this? I can't seem to find a Jupiter Research website that works.
          The Jupiter website appears to be down at the moment, not that you would find that information on their public website anyway. I originally obtained the information from a Bloomberg terminal from a colleague's office. Here's another article that touches on this very subject:

          Google accounts for 6.4 percent of internet traffic - CNN.com

          Yes, it's from 2010 and Google's traffic has grown since then, but this gives you an idea on what the actual percentage of world wide internet traffic goes through Google.

          They have 84-90% search engine reach, depending on which source you find, and some people mistake that to mean all internet traffic when it's not.

          Yes, Google has massive amounts of traffic and if anyone is looking for alternative places to advertise, David Mcalorum made a great post about it here:

          http://www.warriorforum.com/main-int...uces-ever.html

          Some of the names might be familiar to some of you such as Advertising.com, Ad Click Media, Kontera, Value Click Media, Pulse 360, etc.

          RoD
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          • Profile picture of the author JOSourcing
            Banned
            Originally Posted by Rod Cortez View Post

            The Jupiter website appears to be down at the moment, not that you would find that information on their public website anyway. I originally obtained the information from a Bloomberg terminal from a colleague's office. Here's another article that touches on this very subject...
            Thanks for the links. Looks like Google still has the bigger hand and those numbers only emphasize the point. It's probably why they're confident enough to initiate the changes they're making.
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            • Profile picture of the author tpw
              Originally Posted by JOSourcing View Post

              Thanks for the links. Looks like Google still has the bigger hand and those numbers only emphasize the point. It's probably why they're confident enough to initiate the changes they're making.

              No doubt that Google is big...

              But there are a lot of folks who do incredibly well traffic-wise without any consideration for Google at all.
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              Bill Platt, Oklahoma USA, PlattPublishing.com
              Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author Paperchasing
      Originally Posted by JOSourcing View Post

      The Google Network (the Search Network and the Display Network) reaches more than 80% of Internet users. Via Wikipedia: the number of monthly unique visitors to Google surpassed 1 billion in May 2011.

      Referral traffic doesn't even begin to compare (take a look at your own google analytics to see).
      So, explain to me exactly how somebody looking up "bird videos" or "mashed potato recipes" affects my construction vehicle business, then.
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  • Profile picture of the author Fernando Veloso
    Well, then we have video. We're on to video this year, full speed, and I am amazed how fast Youtube conquered the world. Seriously!
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  • Profile picture of the author zaco
    I believe Google will go down at some point, they are trying to push their Google+ BS because they are afraid of Facebook creating their search engine, imagine if Facebook will have a search engine that is available if you go to facebook.com without registration or if you r signed in to your account you will see the search box...

    I see Facebook doing that sometime soon and I believe that will hit Google big time, since users would prefer a site that can provide everything.. why go to Google if I can do it from facebook?
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  • Profile picture of the author paul nicholls
    this is why i always say you need to have a google proof business

    theres nothing wrong with building some niche and affiliate sites for income but for heaven sake dont just keep doing it and think just because your good at it keep doing it

    a sales funnel with a list of customers is the best way to go with an authority blog to attract traffic. And as some of you guys say above, its true, try and get referral traffic and social traffic too

    be a bit diverse with your traffic and then if the clowns over at google make some more seemingly stupid updates to there algo you will not lose any sleep over it if you were happen to get hit

    paul
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  • Profile picture of the author yukon
    Banned
    The sky is falling. :rolleyes:
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    Hi
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  • Profile picture of the author GeeWhiz1
    Don't have all your eggs in the same basket... branch out and do some PPC and Social Marketing.

    Regardless, I still make bank from Google. I also have 3 adsense accounts just incase one does get the dreaded message!
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  • Profile picture of the author Rob Howard
    Fear Fear Fear! Be Afraid! The World is Ending!

    One word: Adapt.

    After I learned my lesson this last summer, no matter how "bad" things get - YOU decide your success.

    Not Google.

    Not PayPal.

    Not even the FTC.

    Rob
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  • Profile picture of the author Randall Magwood
    You still have Bing and Yahoo that you can optimize for. Plus, you should be using a wide variety of marketing strategies anyway in your business... just in case Google does run you out of business.
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  • Profile picture of the author tpw
    According to the stats provided by Google, their site is only one of billions of sites on the web.

    I am always blown away by people who can only see Google in the traffic equation...


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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author Ben Armstrong
      Surely there has to be a backlash at some stage.

      Is it ethical to intentionally disguise paid ads as search results and expect your average user to know better?

      For people who come to the internet looking for advice on important topics I think it's pretty poor to be supplying them with some crap from the highest bidder, as opposed to the result google's algorithm has actually determined as the best possible fit for what they're looking for.
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    • Profile picture of the author JackPowers
      Originally Posted by tpw View Post

      According to the stats provided by Google, their site is only one of billions of sites on the web.

      I am always blown away by people who can only see Google in the traffic equation...
      I on the other hand is always blown away on how people discount Google traffic but never provide concrete alternatives instead of vague phrasing about not relying on Google for traffic.
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      • Profile picture of the author JOSourcing
        Banned
        Originally Posted by JackPowers View Post

        I on the other hand is always blown away on how people discount Google traffic but never provide concrete alternatives instead of vague phrasing about not relying on Google for traffic.
        They provide them, but they're nowhere as massive or effective at reaching users.
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    • Profile picture of the author tpw
      Originally Posted by tpw View Post

      According to the stats provided by Google, their site is only one of billions of sites on the web.

      I am always blown away by people who can only see Google in the traffic equation...
      Originally Posted by King444 View Post

      OK, than in which other baskets would you put your eggs???
      Originally Posted by JackPowers View Post

      I on the other hand is always blown away on how people discount Google traffic but never provide concrete alternatives instead of vague phrasing about not relying on Google for traffic.

      Just because you didn't see the information posted in this thread does not mean that the information is never posted to the forum.

      I posted this to another thread just a couple of days ago:


      Originally Posted by tpw View Post

      There is nothing revolutionary in this information. I promise you have heard it all before.

      There is nothing sexy about what I do...

      Social media - twitter and facebook
      Article Marketing - Article Directory Marketing and Syndication
      Forum Marketing
      Video Marketing
      Blog Comments - well thought out responses to high traffic posts
      Product Creation - links at the end of product
      Affiliate Marketing
      Free Reports - Document Sharing Sites
      Free Bonuses - Other people's products
      Email Marketing - My lists and paid advertising
      Press Releases
      Paid Traffic - wide assortment
      Paid Advertising - wide assortment
      Attraction Marketing - Giving the kind of content that people want to mention and link...

      .

      I am not blowing smoke on this. I get 15k unique visitors per month from Google, yet Google only accounts for 35% of my traffic.

      If Google turned on me tomorrow, I would lose 1/3rd of my traffic and no more.

      I would survive a Google shake out, and I would continue to have more visitors per month to my website than most webmasters have in a year.

      So, now that I am backing my statements with some facts, I reiterate what I said above, "diversify your traffic away from Google."
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      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author ImHot
    Skate to where the puck is GOING to be, not where it is now.
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  • Profile picture of the author veheme
    Even though we slowly (or already have) begun to hate Google for the way they are handling things and for their direction of totally dominating the internet, we still can't deny how it has helped millions of people earn money as well as helped many consumers find what they want.

    Seeing this though, we can't reverse this trend because once you get into internet marketing, ALMOST everything revolves around SERPs.
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  • Profile picture of the author rayray7
    If history has taught us anything, is that monopolies do not last. They get taken down either through internal dissent or govt actions.

    Remember Microsoft many years back? Same domination by Google, but it will not last, you can take it to the bank.
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    • Profile picture of the author agc
      Originally Posted by rayray7 View Post

      If history has taught us anything, is that monopolies do not last. They get taken down either through internal dissent or govt actions.

      Remember Microsoft many years back? Same domination by Google, but it will not last, you can take it to the bank.
      So long as you don't need to collect the coupon for next year's rent, then sure ;-)
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      One man's terrorist is another man's patriot

      Those who profess to favor freedom and yet depreciate agitation, are men who want crops without plowing up the ground - Frederick Douglas

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  • Profile picture of the author MagicWhisper
    Originally Posted by Ken_Caudill View Post

    The entire notion of trying to rank on Google is ridiculous. Buy ads.

    It's simple.
    Yes, and then we'll live happily ever after. :rolleyes:
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  • Profile picture of the author BloggingPro
    How is a Google penalty any different than major construction on a busy intersection that a brick and mortar business relies upon? It's NOT!

    As a business-person you need to learn how to adapt, sometimes on the fly. Google penalties are rarely forever, and even then, there are other ways to find traffic. In this analogy, say the brick and mortar business needs to move locations.

    Far fetched? Not really. I've seen city streets under construction for months! How do you think that effects the businesses that line the street? About the same way it does when your site is penalized within Google.

    Running a business is a scary thing. This is why most can't run a successful business. Because they are scared of the "what ifs."

    Successful business people don't bother themselves with the "what ifs," they simply plan ahead and look to their contingency plan if a "what if" occurs.

    How is Google any different than this website? There are hundreds of business owners that create products and services specifically for users on this forum. What happens when it goes down? That's right, they lose traffic and potential sales.

    So should we just come out and say that the WF could destroy your business over night? Puh-leeze.
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    You're going to fail. If you're afraid of failure then you do not belong in the Internet Marketing Business. Period.
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  • Profile picture of the author orpaz191
    That is why you should work on 2 things:
    *Making as much money as you can from what's working now.
    *Building a real solid website that gives real value. ebay will survive any google algorithm change...
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    Karma is sweet :)
    The only way to succeed is to make others successful.

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  • Profile picture of the author bladening
    If your business all from network, it's really terrible
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  • Profile picture of the author Ralf Skirr
    Reality check:

    If someone is saying 'Google destroyed my business' he's should quickly add:

    'Oh, I didn't build a business in the first place - I relied on Google to do that for me. Nice they sent free traffic for years, I probably have nothing to complain about.'

    :-)
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  • Profile picture of the author TiffanyAnne
    Google can only destroy your business if you let it. If one was running an off-line business one wouldn't rely on just one supplier. That is really all google is - a supplier. For example, if you ran a Pizza Shop on wouldn't just rely on one supplier for getting something vital, like for example flour. You would know if the guy selling you flour went out of business you could buy it elsewhere.

    In internet marketing that vital ingredient to our success is traffic. Google and the other search engines supply tons of traffic, but it is just one supplier. In order to stay successful in the long run you need to have redundant traffic sources. A good mix between referrals, social media etc.

    And still to this day I believe the best tool your business can have is a mailing list - if you own your own list there is nobody who can deprive you of sales.
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    • Profile picture of the author latestnewsheadline
      Banned
      If Google is your money source only, you should build a win - win relation with Google. It is simple, buy ads. Otherwise you can't complain.
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  • Profile picture of the author veheme
    If your profit only relies in SERP and SERP alone without gaining loyal clients because of the quality of your service/products then I guess that's not considered a legit business.
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  • Profile picture of the author BuriedAlive
    "The Google I was passionate about was a technology company that empowered its employees to innovate. The Google I left was an advertising company with a single corporate-mandated focus."

    That's just sad to read. I was just watching a video hours ago of how things are at a Google headquarters and I thought, "Wow! These people really love working there!" It was just like an employee paradise. By the by, let's not rely too much on ranking on Google. There are many different ways. Learn new things and adapt to changes. Survival tip 101.
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  • Profile picture of the author BIG Mike
    Banned
    [DELETED]
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    • Profile picture of the author Sandra Martinez
      Originally Posted by BIG Mike View Post

      Basically the author left Google because he had to face life in the real world - Google is growing up and needs to focus on remaining competitive and dominant in their market.

      Virtually every tech startup, going back to the late sixties, started out like Google - lots of cool perks, free time to work on pet projects, and a relaxed, non-businesslike atmosphere.

      Five to ten years later, they all grow into a typical corporate adulthood. Face it - businesses can't survive for long if they're not running a tight ship. When the initial cash is flowing in and there's no long-term plan, it's a lot of fun - but it doesn't last.

      I just posted something else here about the upcoming changes at Google:

      http://www.warriorforum.com/main-int...ml#post5837016
      I agree.

      Besides, the natural growing process, Google now is rubbing a lot of people the wrong way... people in power positions. And the legal battles are starting, backed up with tax payers money. They will not survive if they don´t have a lot - I mean A LOT - of cash at hand.
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  • Profile picture of the author luane
    After being online for five years, there is one thing that is certain! All things online change and they change often.

    Don't put all of your eggs in Google, Amazon or anything else but diversify your online presence and then you can sleep at night!
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  • Profile picture of the author Chris Worner

    -Chris

    P.S. The only people here who are effected by Googles actions are those who are silly enough to make themselves dependent on them in the first place.

    Syndication ftw!
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  • Profile picture of the author WarriorDiscount
    if we use other network like FB, google, twitter, etc we have that risk, the safest one is building our list and then grow our business online and offline
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  • Profile picture of the author daddykool
    George O is back to haunt you all! 1984

    Regardless of the soothsayer opinions, at the end of the day, if your business is crap and you have built it around crap, the big G will eventually dump it anyway!

    IF you are going to rely on web input, mix it 50% with NO web input, that way, if your website gets shot like a little bunny in the dark, at least you can still trade!

    Remember G started in 1998, the web was around 18+ years before that (in various forms!) and calling people on the phone has been around since the late 19th Century!

    Just do not put all your duck eggs in one basket!
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  • Profile picture of the author hanakuza
    I guess that just means don't depend your whole life on google. Big G is good for additional source of traffic or biz, but if you have multiple sources and treat it as just one stem, then no worries.
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  • Profile picture of the author Jamie Lin
    Yes it's scary if you think of it. But as an entrepreneur, big company like google is a big opportunity to begin with. Why scared if you get money from them? You should thank them for making such a good search engine.
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    • Profile picture of the author Les Blythe
      For myself, I made a conscious decision last year to move away from SEO as a main traffic producing tactic and away from my reliance on Google in my business model. As many have said - why put your eggs in the Google basket when they can (and will) wreck all your hard work over night!


      Below is an extract from my personal blog lesblythe.com that is more than scary!



      "For your interest, here are some statistics on what happens when raw prospects visit your website - I am not standing behind them or saying they are right or wrong. It is just something I came across and it hit home with me:
      1000 - Raw Prospects Visit Your Website
      250 - 25% Opt In
      165 - 66% Stay On Your List
      108 - 66% Actually Get Your Email (deliverability issues etc.)
      54 - 50% Open Your Email
      13 - 25% Click On The Link To Your Offer
      0 - 1% Buy
      Oops - seems like you need 8,000 raw prospect to visit to make 1 sale! Scarey stuff eh..."


      SEO and Google - you can go jump!! :p
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  • Profile picture of the author Cataclysm1987
    Google is getting crappier. For SEO's that means we are going to have to fight it. But it's been like this for years.

    They are more of an advertising company than a search engine nowadays. Get used to it. You don't like it? Use Bing.
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    • Profile picture of the author ChiefinTX
      Certainly a business should DIVERSIFY it's traffic sources.

      BUT, to give 'equal value' to the various sources seems odd to me when you consider that over 2 billion searches a day happen ON Google. No other source has that many people searching for what they WANT/NEED.

      People SEARCH. On various engines. The MOST used engine IS Google right now. And that isn't going to change anytime soon. It seems smart to take advantage of that.

      I have seen comments here that seem to indicate its a waste of time to build a site that ranks at the top of the organic results of Google.
      ... ??? huh ???? ... because 'someday' you might not get the same results?

      For several years I have been raking it in with page one ORGANIC results...

      Here is what I suggest: GET while the GETTING is GOOD, and be ready for 'change.'

      ALL "set it and forget it" methods are temporary.
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      • Profile picture of the author JackPowers
        Originally Posted by ChiefinTX View Post

        Certainly a business should DIVERSIFY it's traffic sources.

        BUT, to give 'equal value' to the various sources seems odd to me when you consider that over 2 billion searches a day happen ON Google. No other source has that many people searching for what they WANT/NEED.

        People SEARCH. On various engines. The MOST used engine IS Google right now. And that isn't going to change anytime soon. It seems smart to take advantage of that.

        I have seen comments here that seem to indicate its a waste of time to build a site that ranks at the top of the organic results of Google.
        ... ??? huh ???? ... because 'someday' you might not get the same results?

        For several years I have been raking it in with page one ORGANIC results...

        Here is what I suggest: GET while the GETTING is GOOD, and be ready for 'change.'

        ALL "set it and forget it" methods are temporary.
        Best answer in thread.
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  • Profile picture of the author RhondaG
    It more important than ever to not put all your eggs in the Google basket for sure. I have already started looking for alternative things to Google and to You Tube. I don't like giving anyone that much control over my money. We will have to be well rounded in many ways to make it.
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  • Profile picture of the author NACAdam
    Heres the deal I believe in yes of course you should build a list google cant take that away... But thats not really what you are talking about is it.. So here is my take ...Offer up quality content .. Structure your site in a very SEO white hat way and then build quality backlinks don't link spam , and guess what ... Your site is not coming down. I hear all of this fear crap about google and that ...Hmmm not one of my sites have ever been penalized for anything why?? I do things accordingly its very simple
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    • Profile picture of the author Black Hat Cat
      Banned
      Originally Posted by NACAdam View Post

      Heres the deal I believe in yes of course you should build a list google cant take that away... But thats not really what you are talking about is it.. So here is my take ...Offer up quality content .. Structure your site in a very SEO white hat way and then build quality backlinks don't link spam , and guess what ... Your site is not coming down. I hear all of this fear crap about google and that ...Hmmm not one of my sites have ever been penalized for anything why?? I do things accordingly its very simple
      Nobody's site was ever penalized for anything....until it was. You can do everything you've said and still get penalized, or outranked without being penalized. Nothing is guaranteed.

      Meanwhile, everyone says diversify, and I agree. Problem is no one really goes into detail on how to diversify. Just saying "place ads", or "get social traffic" doesn't really help. Place ads where? Get social traffic how? I'm all for diversifying traffic, and it's something I definitely need to work on, but where can I find some legitimate info on all these alternative traffic sources?

      The future is just PPC - You know it, I know it, Google knows it and Google it's working to achieve THAT goal.

      They want money, we want targeted traffic. PPC is the answer.
      Tell that to the thousands of people who had their ppc accounts banned for no legitimate reason. If that's what Google wants, they have a funny way of showing it.
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      • Profile picture of the author Ryan David
        Originally Posted by Black Hat Cat View Post

        Nobody's site was ever penalized for anything....until it was. You can do everything you've said and still get penalized, or outranked without being penalized. Nothing is guaranteed.

        Meanwhile, everyone says diversify, and I agree. Problem is no one really goes into detail on how to diversify. Just saying "place ads", or "get social traffic" doesn't really help. Place ads where? Get social traffic how? I'm all for diversifying traffic, and it's something I definitely need to work on, but where can I find some legitimate info on all these alternative traffic sources?

        Tell that to the thousands of people who had their ppc accounts banned for no legitimate reason. If that's what Google wants, they have a funny way of showing it.
        It's a lot easier to just provide vague responses...that way you can never be wrong (just ask Nostradamus).

        I think people just like to sound smart, as if they are not reliant on anything or anyone. When in reality, if they actually provided real details, most people have exposure to the ONE thing that could put a huge dent in their business.

        I built my business with traffic from Google organic. I wouldn't be out of business if I lost all that, it would definitely hurt. Anyone that says that it wouldn't probably isn't getting much to begin with. The important thing is that you use the traffic to provide some income AND some equity. List of customers, mailing lists, facebook fans, addresses, affiliates, website partners, etc..

        But definitely one thing that works for me is not going to work great for someone else. For my business, sticking a sign on the side of the road will generate more business than syndicating articles. And if I have enough small ideas like that, it can add up to a lot.

        But I think for a lot of people, you can sound like yoda if you just say "Bad is Google, diversify".
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  • Profile picture of the author situ08
    I think google policies of showing results has been changed completely. Now google is only focusing on earning money and its every algorithm change brings new problems for webmasters.
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  • Profile picture of the author gojiberryman
    Originally Posted by King444 View Post

    Hi all:

    Scary, but Google may destroy anyone online business just overnight!

    I think it is scary that Google has so much power. Google can penalize webmasters and can put anyone they want out of business without any warning.

    Google's censorship & new regulations are killing the web!

    Google’s business isn’t anymore the search engine, the business is selling and displaying ads.

    Google is more powerful than the government

    Take a look here:
    hxxp://money.cnn.com/2012/03/14/technology/microsoft-google-rant/index.htm

    Ex-Google employee says:

    "The Google I was passionate about was a technology company that empowered its employees to innovate. The Google I left was an advertising company with a single corporate-mandated focus."
    I think that the reason why Google would ever take down a website is only mainly they find out that the content featured on the webmasters site is crappy. I mean lets face it, aren't we all turned off by the lack of quality content featured on a website? Those are the sites in my opinion the ones that Google slaps without warning. I hope this helps
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  • Profile picture of the author Sylviane
    Basically, if you make sure that the content you put out there is for the benefit of your potential customers and legit, you don't have to worry about Google. Now if you site/blog is full of farm content and duplicate stuff, you'd better worry about Google and if this were the case, most likely such sites would nowhere to be found anymore on Google.

    But also, as it was mentioned above, referrals is a very important part of the business, online as much as any other businesses. Google is not our only source of traffic. Thanks goodness J
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  • Profile picture of the author Avy Smith
    Yes it is scaring but Google is not everything to depend on for traffic. There are other sources that can be utilized in a better way. We are worried because we are only talking about traffic from A Search Engine that is leading one. We should look for other sources as well.
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    • Profile picture of the author King444
      Originally Posted by Avy Smith View Post

      Yes it is scaring but Google is not everything to depend on for traffic. There are other sources that can be utilized in a better way. We are worried because we are only talking about traffic from A Search Engine that is leading one. We should look for other sources as well.
      ..Over 90% of all Internet users use the search engine Google. Which other sources are you think will be good to get traffic from same as from Google ?? Please give us some advice.
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  • Profile picture of the author Brendan Carl
    This just goes to show that you shouldn't rely on SEO for your main source of traffic. One algorithm change could mean dropping multiple pages in ranking overnight.
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  • Profile picture of the author frank07
    For sure, it is real, many business destroy after Google panda. If we depend our whole traffic on Google, we may get big lose.
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  • Profile picture of the author colinph970
    tried PPC with Google Adwords and eventually got banned by the big G....for violating TOC's. No warning but hey that's business. Now I choose to take my business elsewhere and am diversifying my whole business operation so that it has NO reliance on Google.
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  • Profile picture of the author matchoo77
    I'm gradually moving more of my business to be more social media orientated...so I will be at least somewhat prepared when G totally flips da script on the SERPS.
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  • Profile picture of the author GAldane
    Not only Google. The problem is over dependency on single company or single asset. It could always bring bad news if you are dependent on anything 'Single' and you don't have any alternatives.

    Same is the case for Google also. If anyone is 'only' dependent on Google, he is inviting danger.
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  • Profile picture of the author rydaphotoguy
    I mainly deal in ppc ads and I have stopped dealing with google adwords a long time ago.
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  • Profile picture of the author James B
    I understand everyone is going crazy for google`s changes that can ruin someones business, but shouldn`t we continue SEO irregardless? I mean, this is been known in order for you to do well in general.
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    • Profile picture of the author tpw
      Originally Posted by James B View Post

      I understand everyone is going crazy for google`s changes that can ruin someones business, but shouldn`t we continue SEO irregardless? I mean, this is been known in order for you to do well in general.

      What is SEO anyway, but an attempt to game the search engine results.

      SEO is an arms race between people who want to rank well in Google and Google who wants to provide good search results to its users.

      Whenever Google makes one change in its algorithm, some people will lose their rankings and other people will gain.

      Those who lost complain, and those who won rejoice.

      Then the SEO purveyors change their approach in an effort to reaffirm their value to their clients. They test new strategies, discover new techniques, then apply those changes to all of their clients websites.

      Then Google will decide that this new change has been detected by the SEO guys, and they will tweak something else, so that they can see the kinds of results they want to see in the search results.

      For as long as there will be search engines, there will be people who try to game the results.

      In the constant arms race to get what each player wants in the search results, changes in the algorithm and winners and losers in the search results will be the only constants.
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      • Profile picture of the author King444
        Originally Posted by tpw View Post

        What is SEO anyway, but an attempt to game the search engine results.

        SEO is an arms race between people who want to rank well in Google and Google who wants to provide good search results to its users.

        Whenever Google makes one change in its algorithm, some people will lose their rankings and other people will gain.

        Those who lost complain, and those who won rejoice.

        Then the SEO purveyors change their approach in an effort to reaffirm their value to their clients. They test new strategies, discover new techniques, then apply those changes to all of their clients websites.

        Then Google will decide that this new change has been detected by the SEO guys, and they will tweak something else, so that they can see the kinds of results they want to see in the search results.

        For as long as there will be search engines, there will be people who try to game the results.

        In the constant arms race to get what each player wants in the search results, changes in the algorithm and winners and losers in the search results will be the only constants.

        The massive amount of criticism is because of Google's censorship & new regulations that are killing the web, and not about SEO. The power that Google has over the Internet and businesses has serious implications and dangers for all of us.

        We are free citizens, citizens of an open and free marketplace.
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        • Profile picture of the author Ben Armstrong
          I definitely agree with diversifying but I've only been at this game for 12 months and honestly haven't had the time to really branch out with my sources of traffic. My business is heavily reliant on google at the moment but I'm not reliant on my business income so it's not a big deal.
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        • Profile picture of the author tpw
          Originally Posted by King444 View Post

          The massive amount of criticism is because of Google's censorship & new regulations that are killing the web, and not about SEO. The power that Google has over the Internet and businesses has serious implications and dangers for all of us.

          We are free citizens, citizens of an open and free marketplace.

          Signature
          Bill Platt, Oklahoma USA, PlattPublishing.com
          Publish Coloring Books for Profit (WSOTD 7-30-2015)
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        • Profile picture of the author WebPen
          Originally Posted by King444 View Post

          The massive amount of criticism is because of Google's censorship & new regulations that are killing the web, and not about SEO. The power that Google has over the Internet and businesses has serious implications and dangers for all of us.

          We are free citizens, citizens of an open and free marketplace.
          Seriously?

          Think about all of the email scammers that basically steal millions of dollars (if not more) from little old ladies every year.

          Or the tens of thousands of people that just download whatever game, music, movie, or whatever they want via torrents.

          No my friend- Google isn't killing the Internet. Thieves and scammers are.
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  • Profile picture of the author DavidAmerland
    Whittaker has a book coming out shortly so the timing of his letter is suspicious. He is going from Google, back to Microsoft (not sure if that is a good move) and as far as Google is concerned his main issue is that it is becoming more professional, making money so he can be paid (he may want to get back to the real world) - anyway his main quibble is that his own passion has changed, it happens.
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  • Profile picture of the author jacksonlin
    I doubt social networking will ever replace Google.

    I mean when you research for topics your friends have no clue about... you SEARCH for it.

    When you want to chat and have fun, you go Facebooking.

    But for SERIOUS things, you don't ask your friends because most of the time they don't know...
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  • Profile picture of the author goindeep
    Originally Posted by King444 View Post

    Hi all:

    Scary, but Google may destroy anyone online business just overnight!

    I think it is scary that Google has so much power. Google can penalize webmasters and can put anyone they want out of business without any warning.

    Google's censorship & new regulations are killing the web!

    Google's business isn't anymore the search engine, the business is selling and displaying ads.

    Google is more powerful than the government

    Take a look here:
    Ex-Google employee says Google+ has ruined the company - Mar. 14, 2012

    Ex-Google employee says:

    "The Google I was passionate about was a technology company that empowered its employees to innovate. The Google I left was an advertising company with a single corporate-mandated focus."

    Doesnt DARPA and the U.S. dept of defence pretty much run google anyway?
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  • Profile picture of the author DPWeb
    I believe a good rule of thumb is to never base your entire business' income on another business. No matter what kind of business you have, you should always plan enough to be able to survive if any company you work with goes out of business or decides not to work with you.

    Thinking like that will help you avoid pitfalls such as Google Blacklisting and random Google drops or algorithm changes. That way if worst case scenario that does happen you, your business will survive.
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  • Profile picture of the author rmolina88
    Google killed my adsense account over the weekend, but I'm definitely going to bounce back and not depend on them anymore.

    This was definitely the wakeup call I needed to *not* put all my eggs in one basket.
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    • Profile picture of the author igorGriffiths
      My Adsense account was killed off pretty sharpish after they killed a test youtube account, as you say a big wake up call not to depend upon Google in any of its guises.

      Plenty more fish in the sea.
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  • Profile picture of the author jwmann2
    Originally Posted by TheBlogger View Post

    I think the idea is to not build your business around Google and the search engines, but merely keep them in mind. I think it was Alexa Smith who told me that referral traffic is just as, if not more, important than search engine traffic - or at least more ideal anyway.

    Everyone says content + SEO = money but I personally like to focus on the content side of things.
    Exactly. First of all, when you add content you are an expert on, you eventually start to rank for words and terms you had no intentions of ranking for. The method is simple. You take your link and you put it where people can see it. Google isn't always necessary if your content is sufficient.
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  • Profile picture of the author Kange
    definitely agreed to use other branches regarding internet marketing, yes seo on google but also social networking, forums, guest blogging etc and word of mouth
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  • Profile picture of the author herms
    Looks like they may have had an update in the past couple days because my traffic has gone down yet again.
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  • Profile picture of the author Ashley C
    My love for Google has gone out of the window over the past year. I loved their mission, I loved their products, and I loved the people behind the company. I don't know exactly what is going through their heads now, but it seems to me like they are forgetting about user experience, and concentrating more on increasing profits.
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  • Profile picture of the author ddshosting
    A company I used to work for managed to get all of their 100+ domains banned and removed from Google's indexes for spamming backlinks between their many owned domains. In this instance I think that Google did the right thing. I am totally for creating good content, aimed at the user rather than exploiting ever closing gaps in search engine algorithms. I think the secret is to be user-centric rather than rank-centric.
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  • Profile picture of the author Tadresources
    Originally Posted by King444 View Post

    Hi all:


    Google's business isn't anymore the search engine, the business is selling and displaying ads.

    ."
    I think it's been this way for a long time.
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  • Profile picture of the author ibmethatswhoib
    If you're in IM a lot of us still need to use them, but I'm trying to get away from them as much as possible. Telling family and friends to start using bing or other search engines for their personal use. We gotta even this out some, they're a monopoly that is "being evil" with their insane privacy issues, littering organic search with more and more verticals and ads taking up space, gearing search towards the big players etc. Run!
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    Leave Google! Pass it on!

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