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30 page visits a day and a 60-90% opt in rate

by Pjkem15
24 replies
I am very, very close to finishing my first niche site which is in the medical field. My niche gets about 1 million searches on google per month. I was hoping to get 30 hits a day and an opt in rate of about 60-90% for my first month. Is that shooting way too low or is that reasonable or what? It's my first site so I'm trying to get a feel for this

Thanks
Pete
#6090% #day #opt #page #rate #visits
  • Profile picture of the author TBInternetMarketing
    Originally Posted by Pjkem15 View Post

    I am very, very close to finishing my first niche site which is in the medical field. My niche gets about 1 million searches on google per month. I was hoping to get 30 hits a day and an opt in rate of about 60-90% for my first month. Is that shooting way too low or is that reasonable or what? It's my first site so I'm trying to get a feel for this

    Thanks
    Pete
    An opt-in rate of 90% would be pretty hot. Even some of the so called gurus are happy with 40%.
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  • Profile picture of the author Pjkem15
    Thanks haha so I should be expecting like 10-30% opt in?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Pjkem15 View Post

      Thanks haha so I should be expecting like 10-30% opt in?
      You really shouldn't be "expecting" any set opt-in rate at all: you should be constantly split-testing (albeit one thing at a time, if possible) and trying to increase your opt-in rate.

      But if you want a "mental target" figure from which to start, 60% is a much better one than 10 - 30%.

      Those "gurus" who are so delighted with 40% opt-in rates are (i) attracting enormous volumes of poor-quality traffic (typically mostly by SEO), and (ii) using squeeze-pages which notoriously build the biggest possible lists to the exclusion of all other considerations (that's often a bad thing, not a good thing).

      On the other hand, some people whose only experience is of really crap traffic will even find 10% acceptable! :p

      I don't believe this! Higher opt-in rate, fewer sales

      1 Page Squeeze Site for List Building

      What gets peopole to sign up?

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    • Profile picture of the author stevenfabian
      Originally Posted by Pjkem15 View Post

      Thanks haha so I should be expecting like 10-30% opt in?
      I think so, but it depends on a whole lot of different factors. I think a rate of 15-20% is considered more than enough.

      Let us know,
      Edward
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  • Profile picture of the author pierswalker
    It will take a while to build up 30 hits a day for a new site unless you are paying for traffic. Assuming you are targeting free traffic, you will need to do a lot of research on marketing/ SEO. This forum is a great place for that.... Checkout the articles section.
    Opt in rates of 60 - 90% will occur only if you have something truly awesome to offer for free!
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  • Profile picture of the author Bret Ferguson
    If your "niche" gets 1 million searches,you're actually in more of a "Market" or a very large niche. If the site is new, pretty much the only way you'll get traffic, is going to be ppc.

    Also you'd have to have a pretty hot piece of cheese to get opt in rates of 60/90%!

    Hopefully you've done your keyword research to compete in that market/niche.

    Good luck and keep us posted!

    Bret
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  • Profile picture of the author marketwarrior06
    Banned
    30 visitors in the first month is not that bad. just continue the good work and you will definitely get more visitors. and remember the only way to increase the revenue is to increase the visitors.
    thanks
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  • Profile picture of the author WillR
    There is no optin rate you should be expecting. You should always be trying to get your optin rate higher and higher. This involves continual split testing so you keep on improving your conversion rate. Until you have a 100% conversion rate you should always be testing.
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    • Profile picture of the author Pjkem15
      Originally Posted by WillR View Post

      There is no optin rate you should be expecting. You should always be trying to get your optin rate higher and higher. This involves continual split testing so you keep on improving your conversion rate. Until you have a 100% conversion rate you should always be testing.
      Thanks for all the comments guys... And yeah. It is a niche and not a market. It's just a large niche. I understand the difficulty of this niche. But that also means great returns if i am successful. Anyway WillR what do you mean split testing? What's that?
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      • Profile picture of the author Richard Tunnah
        Originally Posted by Pjkem15 View Post

        Thanks for all the comments guys... And yeah. It is a niche and not a market. It's just a large niche. I understand the difficulty of this niche. But that also means great returns if i am successful. Anyway WillR what do you mean split testing? What's that?
        Will means you have a A opt-in page and a B opt-in page. You split visitors to your site between them. After a period of time (could be weeks or months you'll need to make a decision on this) you discard the poorer opt-in page and then try another page in addition to your opt-in page winner.

        Rich
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  • Profile picture of the author Dann Vicker
    The fact is that you can never get a 100% opt-in rate. The average in the industry is 40-60%. If your traffic is highly targeted and your squeeze page converts very well, you could strike up to 70-80%.
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  • Profile picture of the author UMS
    Originally Posted by Pjkem15 View Post

    opt in rate of about 60-90% for my first month.
    If you achieved an opt-in rate of 90%, I suggest the first thing you do is write a course to market to "gurus" on how to get such a high opt-in.
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  • Profile picture of the author Pjkem15
    Oh awesome! I'll definitely be sure to do that.
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    • Profile picture of the author WillR
      Originally Posted by Pjkem15 View Post

      Oh awesome! I'll definitely be sure to do that.
      When doing this (split testing) be sure to keep a few things in mind...

      1) Don't call a split test finished too early. Quite often just when you think a split test is fairly definitive it will totally spin around. Make sure you let the test run it's time. I recommend using a free split test service such as Google Optimizer. This will handle the tests for you and make sure you don't stop the split test before the results are definitive.

      2) Only ever change ONE thing on the page when split testing. If you start changing a whole heap of things at the same time then you won't know which one it was that was responsible for the higher or lower conversion rate. Start testing obvious things such as the headline first. So test two identical pages and just have different headlines on each. Once that test is complete you can then test another headline against the winner, and so on. You keep doing this and you will keep increasing your conversion rate over time.
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  • Profile picture of the author davemiz
    Guys, something to keep in mind... there is no *set* number for squeeze page conversions...

    EVERY market is different.

    Every market has different #'s.

    You could be in a market and getting a much lower optin # and still be killin it.
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  • Profile picture of the author WarriorDiscount
    you should do a split testing on your site performance, i believe there`s a plugin for it, but i forget
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  • Profile picture of the author KevinW
    Yes...if you hit anything close to 90% please tell us about it!
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  • Profile picture of the author Cataclysm1987
    I think anything over 10 percent for an opt in rate is perfectly acceptable.
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  • Profile picture of the author Exel
    Opt-in rate of 90% is almost unheard of. You could get discouraged if you expected
    that and got vastly lower results, especially if you are not well versed in list building
    conversions.

    Start your campaign the way you intended, and make sure to implement good tracking
    of visits and conversions. Then make modifications on the run and do split tests to
    see what works better for you in order to increase your conversions.
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  • Profile picture of the author petelta
    Also try and keep in mind where you are sending your traffic...

    For example, if someone finds your site through a top keyword in your niche, they will be sent to the page that is getting ranked. More than likely this is going to be a page on your website dedicated to that topic. If you have an opt in on the right sidebar, conversions are typically 15% (usually more around 10%).

    But, if you are article marketing or purchasing traffic for example, you could be sending traffic directly to your squeeze page. In this case, I see about 65% conversions per visitor... sometimes in the 80% range depending on the niche.

    So your per visitor conversions will really depend on how and where you are getting traffic... plus you could factor in your marketing skills, your writing skills, your bounce rates, etc.

    Travis
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  • Profile picture of the author jamesrich1
    A opt in rate of 30% or higher is considered good in squeeze page conversions. Anything over that and you are doing great.
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  • Profile picture of the author NACAdam
    Haha you should shoot for more of 400-500 visitors a day and 10% optin rate its more realistic ...Dont get me wrong you can get a higher conversion but you really really really have to have incredible copy to get that rate
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  • Profile picture of the author Tadresources
    You should probably be expecting closer to 40%-60%, though there's nothing wrong with shooting for the moon!
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  • Profile picture of the author Pjkem15
    Awesome. A lot of mixed advice. But that just reinforces my idea that I should be expecting the unexpected. And more importantly be able to I'll with the punches and ALWAYS work towards more traffic and higher conversions. Thanks for all the feedback =]
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