Content Curation In One Sentence

11 years ago

Ah, content creation. A term that is making headlines and gaining interest.
econtentmag.com recently produced some interesting explanations to help with the latest fascination.
.

Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Though it is still considered a "buzz word" by many in the content world, content curation is now becoming a marketing staple for many companies with a successful online presence.
Unlike content marketing, content curation does not include generating content, but instead, amassing content from a variety of sources, and delivering it in an organized fashion. For instance, a content curator is not necessarily responsible for creating new content, but instead, for finding relevant content pertaining to a specific category and funneling this information to readers in a mash-up style

quoted from What is Content Curation? - EContent Magazine

Now that's content curation

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fin

11 years ago

If it puts food on someone's table...

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jessicalynn

11 years ago

Interesting. Just curious, how does this benefit the site that is posting the curated content? Does it help Google rankings? Enhance credibility? Make customers happy?

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freddy87 11 years ago

Interested to hear answers for jessicalynn's questions
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sherys

11 years ago

Originally Posted by jessicalynn

Interesting. Just curious, how does this benefit the site that is posting the curated content? Does it help Google rankings? Enhance credibility? Make customers happy?

Would like to know the answers to these too. What's the point of it if it doesn't get traffic.

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Green Moon 11 years ago

Originally Posted by sherys

Would like to know the answers to these too. What's the point of it if it doesn't get traffic.

A good content curation site CAN get traffic. I read two regularly and several others on occasion. The value is in the sorting, classifying and summarization. A user can go to a single site and see a good selection of material on a subject. The curator has already eliminated the worthless articles and summarized the good ones to allow the user to pick and choose what he wants to read in detail.

However, good content curation takes a lot of work. It is not an autoblog, picking up RSS feeds and calling the result a website.
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sbucciarel

Banned 11 years ago

Originally Posted by jessicalynn

Interesting. Just curious, how does this benefit the site that is posting the curated content? Does it help Google rankings? Enhance credibility? Make customers happy?

Originally Posted by sherys

Would like to know the answers to these too. What's the point of it if it doesn't get traffic.

Just building a site, whether curated or not, doesn't get you traffic. You have to do that by promoting your site.

Drudge report is a curated site and it gets plenty of traffic. There are many famous, high traffic curated sites.

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Workfromhomeguy 11 years ago

I like this explanation Tony. That's my interpretation of curation also.
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- samjaynz 11 years ago
  
  Yup, you write the preamble to someone else's work. Easy as pie (but not Pi)
  
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Black Hat Cat

Banned 11 years ago

Originally Posted by PPC-Coach

Content curation is taking other peoples content, writing an 100 word intro to it then posting it on your site.

That's it.

Most say you should give a link back to the original site, but regardless, that's all there is to it.

Can we stop with all the 100 page super duper guides on how to do it now?

The funny thing is, you gave about as much detail on how to actually create a successful curation site in one sentence as most of those guides, lol.

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GAldane

11 years ago

This is quite interesting idea. But what are the benefits it will have on the website which is using the content curation. I am quite curious to know it.

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schabotte 11 years ago

Originally Posted by contentbiz2000

This is quite interesting idea. But what are the benefits it will have on the website which is using the content curation. I am quite curious to know it.

To me, the value of such a site as a visitor is that I can go to one place to read a large swath of daily news about a topic of interest to me.

Typical format is a blog with a small summary - often just a sentence or two - and then the first few paragraphs of the original article with a link to the full article.

Home page of the site is generally the headline that the content curator owner created and the first sentence or two. They you click to the full blog post and then if you want, you click over to the full article.

The main one I visit every day has 30-50 new articles about an area of science I'm interested in so in a few minutes I can scan the main daily news going on in that field. Its a huge time saver.

I don't think I've ever clicked on an ad on the site or purchased any of the books the site's owner has written. But the site owner is on news shows quite a bit so I imagine for him, it is more about the publicity he gets rather than any sort of affiliate revenue model.
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DavidAmerland

11 years ago

Content curation is not about taking someone's content, it involves creating summaries of content which has specific industry sector appeal, and linking back to the original post. It helps spread content and get traffic for both sites (the one curating and the one originating the content).

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jessicalynn

11 years ago

Originally Posted by DavidAmerland

Content curation is not about taking someone's content, it involves creating summaries of content which has specific industry sector appeal, and linking back to the original post. It helps spread content and get traffic for both sites (the one curating and the one originating the content).

I can see how content curation would get traffic for the originating site, but how does it get traffic for the site that is curating? (I don't mean to harp on you, I'm genuinely curious. The idea of content curation is all new to me!)

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Black Hat Cat

Banned 11 years ago

Originally Posted by jessicalynn

I can see how content curation would get traffic for the originating site, but how does it get traffic for the site that is curating? (I don't mean to harp on you, I'm genuinely curious. The idea of content curation is all new to me!)

By itself, curation doesn't get you traffic. Just posting curated content on your blog isn't going to get you a single visitor. There are other steps in the process that you have to do to get traffic to your curated content, which is something many of these guides forget to cover.... I suspect because they don't know how.

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Carlos Tabora

11 years ago

Originally Posted by DavidAmerland

Content curation is not about taking someone's content, it involves creating summaries of content which has specific industry sector appeal, and linking back to the original post. It helps spread content and get traffic for both sites (the one curating and the one originating the content).

I agree completely with you. The best content curators out there are not the ones that just use automated tools to gather the content and mash it all together for you to post on your blog within 5 minutes or less. They take the time to find the best Websites or content sources and add value whether it's a unique viewpoint/editorial, organizing the content so that it's easier to understand or more applicable to the readers of his own blog in the niche he's targeting.

Just like SEO may only get you to page two or three of a highly competitive niche. It's those sites that do manual quality link-building and "content curators" that go the extra mile (and build a brand for their viewpoint on the content their collecting) that will get them on page one - above the fold.

keep movin'

buzz

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WebPen

11 years ago

Content curation is HUGE right now! Since most people are looking for a great way to get quality content for their sites, it's by far the best way to "be legit" while leveraging someone else's hard work for YOUR gain!

See this forum post below for more information:

Originally Posted by PPC-Coach

Content curation is taking other peoples content, writing an 100 word intro to it then posting it on your site.

That's it.

Most say you should give a link back to the original site, but regardless, that's all there is to it.

Can we stop with all the 100 page super duper guides on how to do it now?

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timpears

11 years ago

Sounds to me like it is ripping people off.

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ebuyer123

11 years ago

Howdy folks,

I bought this WSO the other day and it is about effective METHOD to making money from your content curation website(s).

The WSO also covered TRAFFIC getting method for content curation sites.

http://www.warriorforum.com/warrior-...ou-choose.html

Hope this helps.

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chrisrizzo

11 years ago

I don't think that the first posted described it accurately. I agree with David above. You could take someones content and summarize it, but curation is really about find and sharing. So curated content means YOU have looked through all the content/news on a subject and shared the best of it that is most pertinent to your audience or niche. For example I share the days hottest news to my Twitter and Facebook followers, by reviewing news everyday and dripping the best niche stories. So the key is *chose* the content for YOUR audience.

This has value to your network, sharing that content in near real time, and posting those stories to your site/blog once a week in digest form for example can have value too.

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damasgate

11 years ago

I see no problem is creating a guide.

I mean if you have success with it (which I assume happened through testing and figuring it out through hard work) Then I would definitely pay $10 for a guide that put together the methodology that I can replicate their success.

I don't think there's a problem with that.

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Tevis Verrett

11 years ago

I read through all the post and am grateful for the insight. Adding my two cents. . .

Yes, a curated site DOES get traffic, AFTER you develop a loyal following that wishes to digest what you are putting out there.

Google does reward you with the altruistic fact that volumes of peeps are coming to your mashed/curated site to read your stuff, so it helps your backlinking, RSS, Bookmarking, Social Media, whatever. . . SEO juggernaught as it shines a new light on the "social enterprise" aspect of your effort.

Any strategy worth doing takes a massive amount of effort. I post original articles as well as scraped articles, which I comment on (didn't know it was called curation) once I post. Brought my blog up to PR4 (whatever-that-means) before being slapped.

What I am confounded by, is that Paper.li out of the box has a PR7 ranking, and if you DO post there, you are giving them your google love, versus doing it on your own domain.

So back to square one. . . rinse, and then repeat. . . its about driving traffic to your site!

Interested in your thots, you wiser folks than I,

Tevis

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ebuyer123

11 years ago

Originally Posted by Tevis Verrett

... Any strategy worth doing takes a massive amount of effort. I post original articles as well as scraped articles, which I comment on (didn't know it was called curation) once I post. Brought my blog up to PR4 (whatever-that-means) before being slapped.

What I am confounded by, is that Paper.li out of the box has a PR7 ranking, and if you DO post there, you are giving them your google love, versus doing it on your own domain.

Tevis

Hi Tevis, do you have any idea why the big G had a problem with your PR4 website (e.g. was it caused by the curation you made on the site)?

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trnz

11 years ago

Hi Tevis, GREAT post. You are the only poster who has answered the dodged question 'WHY DO IT?' You know what you are talking about. I am a newbie about links and I wonder if you could add a few more words of explanation to the sections I have marked out. I want to make sure that I get the full benefit of your advice.

so it helps your backlinking, RSS, Bookmarking, Social Media, whatever. . . SEO juggernaugh

and

it shines a new light on the "social enterprise" aspect of your effort.

Again, GREAT post.

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Tevis Verrett

11 years ago

Originally Posted by trnz

Hi Tevis, GREAT post. You are the only poster who has answered the dodged question 'WHY DO IT?' You know what you are talking about. I am a newbie about links and I wonder if you could add a few more words of explanation to the sections I have marked out. I want to make sure that I get the full benefit of your advice.

so it helps your backlinking, RSS, Bookmarking, Social Media, whatever. . . SEO juggernaugh

and

it shines a new light on the "social enterprise" aspect of your effort.

Again, GREAT post.

Grateful for you, Sir!

While the whole SEO thing is simplistic to explain, it is a difficult "butt in seat" consistent thing to do.

Dan Thies, one of my kindred gurus, just explained the ABC's here:

Special Emergency “Don’t Panic” Webinar!

All, I hope this helps!

Tevis

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phuzzled

11 years ago

Yeah, if you want to see curation in action, watch and news station. They share content worldwide...

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J Bold

11 years ago

Didn't we used to refer to curation as blogging?

Frequent bloggers share links and comment on what's going on all the time, and have done for quite some time.

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travisl

11 years ago

I just don't understand why all of the sudden now it is getting to be a hot topic. Its been around for a really long time!

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saxenar

11 years ago

If you like to curate with quality, don't' quote full article as a piece. You should quote a para and then your comments/views again next para with same.
You will get trust of SE as well as of your visitor's interest. Don't think curation is allowed by any site in the SE. Some big portals/websites as Delicious & Digg are of different type & concept of than your website. So you can't do copy blindly. SE algorithm is not listen our arguments, it is set by them and they are only policy maker of the SE. If you like to do, don't do copy, do with some different way. Uniqueness is always pay us.

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Content Curation In One Sentence

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