I mean we hear this all the time in marketing. This is worth $499.00 yours today for $7... Gee I find it hard to believe this stuff.
So do our prospects, they can't figure out how we're going to benefit from the deal. "Too good to be true" We think obviously he's going to get something out of it, but what?
Most likely we'll end up thinking I don't want to deal with someone who may be hiding something from me.
I'm sure we've all gone through this scenario...
Our job then, when we're selling something of greater value than the price is to tell them why.
If I'm selling $300.00 thermal coats for $65.00 I need to tell them why. I bought 150 of them at the beginning of the season,figuring winter was going to be very cold just like last year. Surprise!
Its been 50 degrees most days. So here's your chance to grab a bargain. I'm selling those $300 coats for $65 so I can free up that space for my spring stock.
Now they will believe and trust you and buy from you. What do you people think? :p