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Be Very Careful If You Offer MRR Rights

by Steven Wagenheim
7 replies
This is something that has never happened to me before and to be honest, I
never thought of it before either, but this is something you need to be aware
of if you sell MRR rights to your products.

There may be people who buy the rights to sell your product and then don't
follow through with delivery of your product...or worse.

With your name attached to it, these customer service nightmares may
come back to you, as has just happened to me.

This has personally made me think about offering MRR or PLR rights to
anything I create in the future. Since you have no control over who
buys them, you don't know what's going to happen down the road.

Anyway, it's something to think about.
#careful #mrr #offer #rights
  • Profile picture of the author Steven Fullman
    Ouch. Very true, Steve.

    It's happened to me...in reverse.

    I've paid for (MRR) products, but never received them.

    After trying to contact the seller, I'm left with little alternative than to contact the author.

    Now, I'm savvier than many buyers when it comes to resell products, simply because I hang in the IM world, but in the real world...it's not so "obvious" that the person who sold you the product might not be the same person who wrote the product.

    Is the damage to one's credibility worth the extra few buck charged for resell rights?

    Maybe. Maybe not.

    Steve
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  • Profile picture of the author SiteFlipRemix
    Steven,

    I couldn't agree more, offering MRR or PLR to your products is definitely risky business. From my experience offering PLR to products doesn't allow for long term business. I have worked on tons of products that I don't promote anymore only because I offered Private Label Rights so the product is in many offering hands.

    I never gave much thought to other sellers service and how that would effect my own business, but it's definitely likely and probably happens more than I would like to think. It's definitely a goal in 2009 to offer less PLR and MRR and centralize my own products.
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  • Profile picture of the author RGallowitz
    You make a very compelling point. Once your baby is given over to others they are in control of your brand. There are some things one can do to battle that, by making sure there is an agreement of complete transfer without liabilities attached (in the case of plr) so that customer issues are solely handled by the person who purchased it.

    If it's software...well...then it can become a problem because software tend to go buggy and the person who buys the rights might not have the expertise or resources to fix a problem like that.
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  • Profile picture of the author Jonathan 2.0
    Banned
    Good advice there Steve. I've never thought about that before and it's an excellent point.
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  • Profile picture of the author Uncle Dimitry
    that's why I always have my team do support of MRR products
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  • Profile picture of the author DougBarger
    Yes, good to keep in mind. Some publishers/product creators/authors include the clause "If you edit or make any changes to the product, then you may not include any mention or reference of the name of the original author or that you got it from me" inside the resell license.

    Something tells me they must have encountered the very same thing and did that to protect against it in the future.
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  • Profile picture of the author Neil Morgan
    Hi Steve

    Good thread (again).

    One way round this (delivery or support issues) is to set expectations upfront.

    For example, with a software product sold by resellers, the author could include one month of support, on top of that offered by the reseller, and encourage the reseller to make the customer aware of it. After all, it is a selling point that the reseller can include in their offer.

    So from the get go, the customer is aware of the support options available to them and the limits on them.

    You can build your own level of flexibility into the mix to suit your business.

    Cheers,

    Neil
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    • Profile picture of the author Jeff Henshaw
      On a similar note, I have been thinking about offering re-branding rights on certain products, where the purchaser can include their name and website. These are viral products so that I will be associated with them.

      I have strict T&Cs in place, but what if someone ignores them and includes their links to wares, hate and porn sites?

      I get my name and business recognised alright, but also in the wrong places.

      This concerns me a lot.

      Regards,
      Jeff.
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