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"Starting a business" type products are gone with new FTC biz op rule?

by Damz
6 replies
Warriors;
I'm planning to create an e-book product about "starting a SEO business"(doing SEO,Link building for offline clients). I'm going to explain the process of offering SEO to clients, how to get new clients,improving business etc...

I saw the warrior forum thread regarding the recently introduced FTC Biz Opp rule.

I wanna know according to FTC biz op rule ,are these kind of products are allowed? If yes, what kind of documents should I needed...? should I disclose all my privacy ?can't I use a pen name?

What kind of info product(related to SEO biz) can I release to comply with these FTC rules?(pdf doc by Brian Kindsvater)

1.A seller solicits someone to enter into a new business.
2. A prospect makes a required payment.
3.The seller represents that they, or someone they
recommend, will do any of the following:
A. Provide locations for the use or operation of devices
paid for by the buyer.
B. Provide existing or potential outlets, accounts, or
customers for the buyer's goods or services.
C. Buy back or pay for any products or services provided
by the buyer.

I'm going to use Clickbank as payment processer..,
I searched in CBEngine.com & saw some biz opp products have been removed .But I'm afraid that they will deny my product on this grounds.
Help me warriors.. should I create this biz op product or ignore it?
#biz #ftc #products #rule #starting a business #type
  • Profile picture of the author Myri
    Damz, please go to ftc dot gov and read for yourself, it is too much to post here.

    Do not mention "business oportunity,", do not mention anything about how much money can be made, have the mandatory Disclaimer, also Privacy Policy, etc. and you will be fine following the rules.
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  • Profile picture of the author Ralf Skirr
    Read this:
    http://www.warriorforum.com/main-int...e-changer.html

    And pay special attention to Kindsvater's post number 16 in this thread.
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  • Profile picture of the author John Romaine
    You've got nothing to worry about so long as youre honest with your customers, and drop all the BS.

    Ive been selling a "start your own seo business" guide for years.
    Signature

    BS free SEO services, training and advice - SEO Point

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    • Profile picture of the author Centurian
      Originally Posted by John Romaine View Post

      You've got nothing to worry about so long as youre honest with your customers, and drop all the BS.

      Ive been selling a "start your own seo business" guide for years.
      Yes, but read what Frank Kern did to pay $100,000 for an FTC lawsuit.
      http://masscontrolsite.com/blog/?p=57
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      • Profile picture of the author John Romaine
        Originally Posted by Centurian View Post

        Yes, but read what Frank Kern did to pay $100,000 for an FTC lawsuit.
        http://masscontrolsite.com/blog/?p=57
        I read that article quite some time ago.

        What Frank did there has nothing to do with the way I operate my own business.
        Signature

        BS free SEO services, training and advice - SEO Point

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  • Profile picture of the author Halcyon
    There is a difference between a book and a business. Writing a book about how to do something is a lot different than telling people that they will make $XXX if they buy your book.

    I know that there is a lot to digest with the new FTC rules but the best course of action is to be honest with your customers and make sure they understand what to expect and what they have to do to get it.

    Unlike the IRS, the FTC isn't generally out hunting down marketers checking for compliance, they respond to complaints about non-compliance. Be honest before any money is exchanged.
    No complaints = No worries

    There is still a lot of room for interpretation as to exactly which aspects of IM will trigger absolute FTC disclosure requirements but I tend to think in terms of "business in a box" type offers.

    I claim that you can make $XX if you follow this 8 step system -> You give me money for this 8 step system -> I give you what you need to run the system .

    Whether your business offer falls under the FTC disclosure requirement or not, it couldn't hurt to have some kind disclosures anyway. The purpose of obtaining signed disclosures is to help cover your butt when and if there ever is a complaint.

    You want to have the documentation to prove that the customer was made aware of the nature of the business and was provided with realistic expectations.

    In short, stay away from income claims. This includes advertisements of you holding lots of money screaming "This could be yours!".
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