Would you rather pay $7 or $14 for 10 PLR articles?

I put articles in article directories in the hopes of getting them syndicated to a wide number of websites. That's less likely to happen if I'm putting content on there that is practically indistinguishable from countless other articles people are putting on there, no? So, where ever I would post an article to draw people to my website, don't I want to be using the best articles possible?

When I get marketing content written, I pay for the best...

No, you would want to pay more than $70!! And you wouldn't necessarily put it on your "money site".

Let me put this in context for you.

If you spent $100 on Google Adwords, which resulted in $5000 in sales, of which 30% is pure profit, would you keep going to this traffic source?

In this scenario, you will have made a $1400 profit on a $100 investment.

Now, suppose someone came along and told you that you can get cheaper clicks at 7Search... Would you give up your cash cow to get cheaper unproven clicks somewhere else?

Yeah, didn't think so.

But strangely, people have a "cutting-corners mindset" when they look at article marketing as a traffic generator.

A buddy of mine pays his ghost writer $525 per article written, and he does not put that article on his money site!!

Why would he do that, you ask?

LOL

He pays $525 to get the article written, $1500 to syndicate it, then the level of traffic it produces generally nets him five-figures in new sales...

Not every article is a winner, but enough of them make him enough money that he will continue to use this system for many more years.

The important question is: Would you spend one or two dollars to make ten dollars?

My most successful article was one that I wrote and syndicated myself. If I had been paying someone else my rates to create and syndicate that article, then my cost would have been about $150. That article generated $38,000 in revenue over 3 days...

In a nutshell, article marketing for me and my buddy is about reaching large audiences, so that we can see large returns on our investments.

But you will never get in front of the really large audiences, unless you have a brilliant article to give to publishers.

And, brilliant articles are not cheap to have produced.

First off, brilliant writers do not work for peanuts.

Secondly, good syndication services are not cheap either. Forget article directories...

Article directories are a "passive" method of syndication. You put the article on there, then pray the right publishers find you.

The best syndication services create relationships with publishers, then send the most appropriate articles to the best publishers, then follow up with an individual publisher to strengthen the likelihood that the publisher will use the article.

And we are not talking about blog publishers with fewer than 1000 visitors per month either...

Most of the publishers a good syndication service tries to reach either has +100k unique visitors per month or a newsletter with hundreds of thousands of readers.

In the end, if you are making a profit on your investment, it does not matter how much you spend, but rather how much you profit on your investment.

If you are cutting pennies on your writers or your syndication services, then you deserve the less-than-stellar results your articles are probably generating for you.

And if you are serious about making money, you spend what you need to spend to make great things happen in your business.