I'm using the google keyword research tool. I find a phrase that has 4,100,000 searches, and 4,100 competing sites (when i search on google using the phrase in inverted commas).
I then use change from "broad" to "exact" on the keyword research tool, which shows only 320 searches for the same phrase.
Can somebody please explain why/how this work? "Broad" always shows tons of searches, but "exact" shows far less.
Please forgive my ignorance in this area of IM. Thanks for your help.