Average Sales Page Conversion is 3%

15 replies
So I'm on Paulie Ciara's list and got his 'leaked' chapter today. In it he mentions that an average sales page will convert at 3%. I've actually heard 2% is the average but that's beside the point.

Does anyone actually find this to be the case?

I've never made a site or product expecting that kind of conversion rate. I think there's far, far too many variables out there. The traffic, the offer, the copy and the niche are just for starers.

Perhaps in IM where we're all used to buying from these sales pages and they're all selling the same idea of passive income. But in general I'm really not sure I believe this idea of an average conversion rate which covers online sales pages.
#average #conversion #page #sales
  • Profile picture of the author nik0
    Banned
    I think 1% is more average. I have a webshop where the conversion is 1%, I have a salespage here with 1% conversion. Friends/associates I spoke with are all around 1%. And then I'm talking about real products / real services, not some hyped up passive income sales letter. I think they might even convert worse.

    I heard that the average conversion for Clickbank products is around 0.2%

    However when you have laser targetted visitors like with certain Amazon products where you target keywords like Bosch microwave XL583 or whatever, then your conversion can get a lot higher, 15% is no exception.

    But when we look at a software for example "Fresh Store Builder" where I rank at #2 right below the website of the owner. I haven't made a single sale and already driven 100's of visitors to his website. Almost get the idea he's shaving.
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  • Profile picture of the author MonopolyMan
    Physical products are known to convert differently - especially on Amazon. But I'm talking the standard sales page for a digital download product.

    I don't see why them being on Clickbank would affect the conversion rate - it's just the payment processor and it'll still come down to the niche, traffic, offer and copy etc...

    I'm not saying 2% conversion rates don't happen. I've had 2% before, and I've had a little higher from time to time. But I've certainly had lower and I've never expected there to be a magic average number.

    I mean technically if you take the conversion rates of every sales page online and average it out - there's going to be an average conversion rate. But I think there's just too many variables for that number to actually be of any use. It just seems completely arbitrary.
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    • Profile picture of the author nik0
      Banned
      You really wonder why clickbank converts bad? Maybe cause 95% of the products are a total scam?
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  • Profile picture of the author purpleraven
    I agree that 1% sounds right. I have experienced more and much lower depending on the product, keywords and other factors.
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  • Profile picture of the author HappyLuke
    Interesting post, John chws ebook puts a dollar amount behind the conversion and even teachs you how to set it up in goog..

    thanks
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  • Profile picture of the author Curtis2011
    Originally Posted by MonopolyMan View Post

    So I'm on Paulie Ciara's list and got his 'leaked' chapter today. In it he mentions that an average sales page will convert at 3%. I've actually heard 2% is the average but that's beside the point.

    Does anyone actually find this to be the case?

    I've never made a site or product expecting that kind of conversion rate. I think there's far, far too many variables out there. The traffic, the offer, the copy and the niche are just for starers.

    Perhaps in IM where we're all used to buying from these sales pages and they're all selling the same idea of passive income. But in general I'm really not sure I believe this idea of an average conversion rate which covers online sales pages.
    I just checked my Google Analytics stats because I was curious of my own conversion rate.

    My site is a little "different" because it gets all of its traffic from free sources, not paid, so high conversion rate is not a necessity in order to pay any advertising bills (there are none to pay).

    My sales page for my ebook sold at 2.3% conversion rate, IF you base it on the "unique page views" stat, which I think would make the most sense to base it on (since regular "page views" includes multiple views from the same visitor during the same on-site session).

    However, I don't think this is incredibly important, because the ebook sales page is advertised across the entire site in the very visible right hand banner. So even though 2.3% of visitors who view the sales page buy the ebook, in a way it's as if the other 1000's of people who see the banner for the ebook but never click on it to go to the sales page are themselves saying "no" to my product. In that case, my ebook only sold at about 0.13% conversion rate to ALL of my unique visitors over the entire month of Feb 2012.

    I think conversion rates are only very important if you are actually paying for the traffic to your sales page, because then you must make a minimum conversion or you will run out of advertising funds. But with free traffic, it's not as important.
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  • Profile picture of the author celente
    NO matter what you think 1% conversion on a sales page is still very good. We get on avearage 1% to 3% on our pages, but it comes down to how targeted your traffic is. Normally the higher targeted the traffic is, the better the conversion rate, no matter if it is paid traffic or free traffic, you main aim is to get people to look at your site that are half ready to buy.
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  • Profile picture of the author ProPowerSEO
    My own personal e-commerce sites achieve 1.3% - 4.2%

    Im still trying to crack what exactly it is that is leading to my site with the 4% conversion compared to the other sites. Outside factors that are impossible to calculate must come into play such as: how diluted is the market for the sales keyword? What is the competition like, are their sites up to scratch?

    I aim to test changes monthly on the lower converting sites to see what tweaks can improve conversions. 1% might sound like nothing to someone, but if you are doing 10,000 orders in a month, that extra 1% can make some difference to your revenue sheet! :-)
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  • Profile picture of the author TestiVar
    Originally Posted by MonopolyMan View Post

    In it he mentions that an average sales page will convert at 3%.
    It's probably impossible to calculate due to not knowing where to stop on the incompetence scale. Some web-sites don't convert at all. How many zeros are you going to throw into the pot before drawing your average?

    With a $5 CPC, a 3% conversion rate would cause you to have a new customer cost of over $166. That's no problem for a car or a house. 3% is probably considered great.

    If your average product cost is $50, you are losing big time with that kind of conversion rate.

    We convert at 29% with an average product cost of $128. That works for us.

    Someone converting at 0.1% on an average commission of $30,000 would probably be happy with that.

    Someone converting at 53% (I have consulted with such a company) with an average product cost of $12 might strive for better.
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  • Profile picture of the author Randall Magwood
    If you start an optin email newsletter, your conversion rates will be higher than 1% or 2%.
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  • Profile picture of the author Dann Vicker
    The unanswered question here is the price factor. A 0.5% conversion rate for a $1000 product is much better than a 5% conversion rate for a $17 product. So go figure.

    However, typical industry adverage for offers lower than a hundred bucks is 1%.
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    • Profile picture of the author theebookcavern
      Originally Posted by Dann Vicker View Post

      The unanswered question here is the price factor. A 0.5% conversion rate for a $1000 product is much better than a 5% conversion rate for a $17 product. So go figure.

      However, typical industry adverage for offers lower than a hundred bucks is 1%.
      Exactly Dann. Whilst I think conversion is important, I think visitor value (total sales revenue/visits) is a much better measure than conversion. If I sell a $10 product and convert at 10% then I've got a visitor value of $1 - I'm making $1 for every visitor to my page. If I sell a $100 product and convert at 2% then I've got a visitor value of $2. They give this stat in Warrior Plus and it's what I always look for over conversion.

      Tom
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  • Profile picture of the author paul nicholls
    this is why so many people are always talking about buyers keywords

    the difference can be a massive amount

    un targeted traffic will prob convert around 1% on a good sales page

    with buyers keywords it could convert anywhere up to 20%

    but of course you should never just send traffic to a sales page if you can help it as getting people on your list and into your funnel, you will make a lot more money but following up with your prospects over time and building a relationship and providing lots of value

    paul
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  • Profile picture of the author Mark Andrews
    Banned
    Originally Posted by canhdongz View Post

    1% conversion mean Get 1 sale/100 visitor or 1 sale/ 100clicks ?
    Correct.

    *****

    The problem which affects many of you is getting your offer right in front of your ideal audience.

    Many of you market yourselves by jumping up and down in a 'blacked out room'. You place ads (offers) / chum hither and thither but unfortunately you're not really thinking about who is going to see your offer.

    Now, if in this blacked out room you suddenly light a match - voila! Everyone all of a sudden can see you and identify with the person making an offer to solve their frustration and pain.

    In an ideal world everyone would be marketing their business to their ideal share of the market. Unfortunately in 99% of scenarios this is not the case.

    So you advertise yourselves, market yourselves but often this 'chum' cast, reaches the wrong type of fish. You get nibbles of interest from people only half interested in the solution you provide for any particular problem. Hence the very low conversion rate.

    Between 1-2% is the average. With rare exceptions exceptionally experienced marketers will be able to gain much more. Why? Because they know precisely how to position their offer in front of their ideal stampeding crowd of rabid potential buyers.

    Your job as a marketer is obviously to attract red hot leads into your business sales funnel. If you attract stone cold leads only, chances are, they're not going to buy from you.

    If on on the other hand you really take some time out to thoroughly research your target audience you'll know precisely where they're located, what they're looking for and how to connect with their emotions which in turn will bring them straight to clicking on your buy it now button or taking action on whatever your direct call to action is.

    Do this and you'll see your conversion rate rise exponentially.

    Simple.

    Best,


    Mark Andrews
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  • Profile picture of the author BIG Mike
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    [DELETED]
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    • Profile picture of the author Mark Andrews
      Banned
      Not only that Mike but you've also knowing you, probably got all your buyers lists very carefully segmented. Introduce a new piece of software to the market and you know exactly who and where your ideal buyers are - hence your conversion rate is very much higher.

      Most other people, newbies especially wouldn't have the foggiest idea how to position their own products right in front of their ideal target audience.

      Best,


      Mark Andrews
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