Fitness.com for sale on FLIPPA! Is the seller dumb?

by Sanwal
84 replies
https://flippa.com/2712693-fitness-com

12-16k a month? Like fricken seriously?
With that kind of sexy analytics how could one make 500 dollars a day with that kind of visits?? :confused:


I'm still amazed they saying they do not put enough on it, damn look at the potential of this site.. what is the seller doing lol...

Any thoughts?
#dumb #fitnesscom #flippa #sale #seller
  • Profile picture of the author Mike Hill
    Listed at $4,000,000... He should contact BeachBody and other such direct marketing companies and see if they would buy it?

    I imagine he will sell it, lots of potential to say the least!

    They don't even offer advertising on the site and aren't taking advantage of building a list or promoting affiliate programs a lot more. A few simple "tweaks" would have that thing printing money...
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  • Profile picture of the author CyberAlien
    I could see it selling for about 2 million but I highly doubt it's going to sell for 4 million. I definitely wouldn't have started the auction at $4,000,000.
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  • Profile picture of the author Ben Gordon
    This seller shouldn't have posted this website on Flippa. Such high end business shouldn't happen on Flippa, where it is rather for selling smaller businesses. I also think that he shouldn't have included any of the statistics about the website because $12K-$18K really turns people off, especially because they're prepared to pay $4M for it. I would suggest he goes up to a large company in the fitness market and starts negotiating. This domain has incredible value.
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  • Profile picture of the author Sanwal
    Very stupid of them to say the least.

    @Chase, leave out the revenue etc,
    The domains a gem, their rankings and seo is by far awesome, there analytics are just WOW, and 15k a month (And that too he isn't claiming).

    With such a niche a traffic, wth are these guys doing? They rank for basically all language keywords, and i believe they could beat the number 1 ranked for "Fitness" too and they simply don't have the time?

    Even a simple advertising over there could go for over thousands of dollars.. let alone so many other opportunities, specially in that kind of niche.. i really feel like talking to the owner and telling him wtf are you doing mate??
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    • Profile picture of the author CyberAlien
      Originally Posted by Ghufran1 View Post

      Very stupid of them to say the least.

      @Chase, leave out the revenue etc,
      The domains a gem, their rankings and seo is by far awesome, there analytics are just WOW, and 15k a month (And that too he isn't claiming).

      With such a niche a traffic, wth are these guys doing? They rank for basically all language keywords, and i believe they could beat the number 1 ranked for "Fitness" too and they simply don't have the time?

      Even a simple advertising over there could go for over thousands of dollars.. let alone so many other opportunities, specially in that kind of niche.. i really feel like talking to the owner and telling him wtf are you doing mate??
      Could he sell it for 4m? Sure, but not with how he is selling it right now. To start with, 15k/month is nothing so it shouldn't even be listed for large companies. They could mention that later on just to prove that it is possible to monetize but any big company would already know that. Also, they should be actually getting in touch with some of these huge producers of fitness products and diet/health medicines.
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      • Profile picture of the author Sanwal
        Originally Posted by Chase Watts View Post

        Could he sell it for 4m? Sure, but not with how he is selling it right now. To start with, 15k/month is nothing so it shouldn't even be listed for large companies. They could mention that later on just to prove that it is possible to monetize but any big company would already know that. Also, they should be actually getting in touch with some of these huge producers of fitness products and diet/health medicines.
        +1 to that..
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  • Profile picture of the author Sanwal
    @Ben, he's a total noob judging by how he listed it and how he monetizes his site

    "Listing it because a friend told me."
    I wonder how are they owning a gem of a site like this :S
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    • Profile picture of the author Ben Gordon
      Originally Posted by Ghufran1 View Post

      @Ben, he's a total noob judging by how he listed it and how he monetizes his site

      "Listing it because a friend told me."
      I wonder how are they owning a gem of a site like this :S
      Yeah, I completely agree. He probably just picked up the domain when the internet first started, maybe even as a joke. But out of all seriousness, he didn't do anything special with this domain -- nothing that would make him real money. His site still looks like 1996. That must be one of the reasons his conversions are so low. Also, the under monetization is another fact that he probably couldn't balance out (content vs. monetization) properly which reveals the lack of income he made. There are many more factors, but this domain is honestly worth so much money, discouraging the website and revenues, just the domain itself and its rankings.
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  • Profile picture of the author ProPowerSEO
    Im sure Flippa would be well pleased with their commission on that one! $$$
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    • Profile picture of the author Sanwal
      Originally Posted by ProPowerSEO View Post

      Im sure Flippa would be well pleased with their commission on that one! $$$
      Nope that won't be possible as the limit is 2000$ to their commissions
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      • Profile picture of the author ProPowerSEO
        Originally Posted by Ghufran1 View Post

        Nope that won't be possible as the limit is 2000$ to their commissions
        Interesting, then Flippa is probably the cheapest method out there for trying to sell something of that value. still, I cant see the right type of potential investors keeping any eye on flippa that would be interested in investing anything over a couple of million.
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        • Profile picture of the author CyberAlien
          Originally Posted by ProPowerSEO View Post

          Interesting, then Flippa is probably the cheapest method out there for trying to sell something of that value. still, I cant see the right type of potential investors keeping any eye on flippa that would be interested in investing anything over a couple of million.
          I think that they still have an option as well where you can list a domain for sale and just pay X amount upfront which makes you exempt from any other commissions.
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    • Profile picture of the author towhidzaman
      Originally Posted by ProPowerSEO View Post

      Im sure Flippa would be well pleased with their commission on that one! $$$
      lol.......... Flippa's maximum commision is $2000 so a $2M owner(minimum) won't mind $2K.... :p:p:p:p:p:p
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  • Profile picture of the author Wisden Writers
    I highly doubt owner will get any potential bidder here. I heard about 1 live domain auction event which take place every year in US, where people do buy domain websites for millions.
    However domain has huge potential as it belongs to most rich niche
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  • Profile picture of the author Adie
    This domain/site could sell millions id managed well. Owner might be lazy or dumb... or maybe already a millionaire so he don't need money.. lol
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  • Profile picture of the author ProPowerSEO
    Personally, I run 4 separate e-commerce stores each doing £30k+ per month (not the site in my signature). If I for 1 minute thought I could sell any of these for anywhere near £4million I would.

    Yes the domain is great, but lets be realistic, majority of traffic is organic and landing on the not very targeted keyword "fitness." This site does suit adsense but with all the latest google updates happening, i would be sure to fully check out its content and previous marketing methods. Even at its monthly turnover, it would be near 30 years to make back your investment. In my opinion, more change of losing money than making it on this one.
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  • Profile picture of the author ryanmilligan
    Banned
    I met a guy at a confrence once that told me in 2001 he registered a website with the exact keyword. like www (dot) keyword (dot) com. For a hefty competition site.

    He then proceeded to sell it two years later for $50'000 and he gave the money to a cancer charity because his mother had just died from cancer. He's a great guy.

    This is totally irrelavent to the thread but I like telling the story.
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    • Profile picture of the author GEORGIADES
      Originally Posted by ryanmilligan View Post

      He then proceeded to sell it two years later for $50'000 and he gave the money to a cancer charity because his mother had just died from cancer. He's a great guy.

      This is totally irrelavent to the thread but I like telling the story.
      It is a nice story

      As for the domain, not sure I'd stick it up on flippa but maybe he's sent over the sale url to some major players to bash it out in public.
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by GEORGIADES View Post

        It is a nice story

        As for the domain, not sure I'd stick it up on flippa but maybe he's sent over the sale url to some major players to bash it out in public.
        I think he's just testing the water at Flippa. If it were a domain only sale, I think he'd stick with Sedo, but with a functioning and profitable website and community going with it, Flippa would be a good site to get exposure. There are some very large media companies that monitor sites on Flippa looking for valuable properties.
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  • Profile picture of the author sbucciarel
    Banned
    The domain by itself is worth a fortune. I'll be watching this auction. I probably would have gotten a broker to sell this site, but I doubt that anyone who owns fitness.com is stupid.
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  • Profile picture of the author Mike Hlatky
    The owner(s) is from Germany?

    http://www.fitness.com/contact_us.php
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  • Profile picture of the author Wilcox
    God I wish I was him. Such an incredible domain with unlimited potential.
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    • Profile picture of the author Sanwal
      Buddy he's got the top notch rankings too, i bet if it had no rankings you would have to spends many many many thousands of dollars to get where he is now..

      I keep on wondering what other project does he have that he doesn't have time for this?? Dear O Dear, lucky guy there.. and as another guy in this thread i believe posted here, atleast he's really stupid or a really really rich guy, other than this fortune he has.. (Which i doubt).

      If he were an entrepreneur, i bet he would know how to go along with this sale..

      I haven't seen any rich
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    • Profile picture of the author kamlesh23
      Originally Posted by Wilcox View Post

      God I wish I was him. Such an incredible domain with unlimited potential.
      Agree with you.. health and fitness is a huge money making niche. I booked domain The fitness mantra some time back and I am not sure if it'd sell for few thousan dollars but yes I'd earn a lots from this domain one day either by affiliate sale or other IM options.
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  • Profile picture of the author Sanwal
    Damn, i have so many ideas for this domain, you would not imagine..
    I consider myself stupid enough not to buy domains in the early stages (1990s)

    All depends on luck.. Considering i made that mistake back then i've started buying the new tld's however i have no idea whether it's a good idea.

    Only if i had that much money.. I would definitely pay 2m as a buyers perspective.. but i'm pretty sure there are many many end investors and corps for this.. however this silly owner is in a lost world.. :p
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  • Profile picture of the author SuzanneH
    Looking at the stats provided, a huge amount of visitors come from Spain and US (they're an even amount) -- and the top keywords seem to point to their forum. Really high amount of organic traffic, high bounce rate. That would make me a bit hesitant. If Google starts hating on you....

    But, yeah, being in the weight loss niche, it would be nice to have fitness.com under my belt! *pats pockets* I think I left my 4 million in my other pants...

    Suzanne
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    • Profile picture of the author Sanwal
      Originally Posted by SuzanneH View Post

      Looking at the stats provided, a huge amount of visitors come from Spain and US (they're an even amount) -- and the top keywords seem to point to their forum. Really high amount of organic traffic, high bounce rate. That would make me a bit hesitant. If Google starts hating on you....

      But, yeah, being in the weight loss niche, it would be nice to have fitness.com under my belt! *pats pockets* I think I left my 4 million in my other pants...

      Suzanne
      Suzanne i doubt that Google will hate on the site.. It's go links from newspapers and alot of high authority domains.. One of them i checked was the Washington post..


      Edit: I just checked it's also a partner site of google.. http://www.google.com/ads/displaynet...ner-sites.html
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    • There's no reason why it has to be bought by a single individual. Think big.

      Look, there are a lot of people sitting on cash, and I've no doubt there are investor groups looking for opportunities like fitness.com. I went to our bank a couple of months ago to see what rate they'd give me on a $200,000 deposit. They said 1.5%. That's absurd. When traditional investments yield so little, smart people look to invest in businesses.

      The issue is this: Even if you and your partners get this domain for $2 mil instead of $4 mil, you still need to have a hefty amount of cash to build it out. You'll need conversion specialists to help you design and refine your landing pages. You'll have to hire writers and editors. You might even want to put a fitness celeb or two under contract. And you'll need top-notch designers. None of that comes cheap.

      This guy knows he's not going to get $4 million. He's probably hoping to get some cheap publicity.

      fLufF
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      • Profile picture of the author Sanwal
        Originally Posted by fluffythewondercat View Post

        There's no reason why it has to be bought by a single individual. Think big.

        Look, there are a lot of people sitting on cash, and I've no doubt there are investor groups looking for opportunities like fitness.com. I went to our bank a couple of months ago to see what rate they'd give me on a $200,000 deposit. They said 1.5%. That's absurd. When traditional investments yield so little, smart people look to invest in businesses.

        The issue is this: Even if you and your partners get this domain for $2 mil instead of $4 mil, you still need to have a hefty amount of cash to build it out. You'll need conversion specialists to help you design and refine your landing pages. You'll have to hire writers and editors. You might even want to put a fitness celeb or two under contract. And you'll need top-notch designers. None of that comes cheap.

        This guy knows he's not going to get $4 million. He's probably hoping to get some cheap publicity.

        fLufF
        --
        Hmm, didn't think of that..
        But taking all things into consideration, well in my opinion it's worth more.
        Opinions may vary but looking at the site and the previous crazy only domain sales..

        However I believe if i was the owner, first of all i am pretty sure i could monetize it better to atleast make more than 15k a month.. and in that niche with so much completion, it ranks!

        1- I don't understand if he was smart, why would he give that sort of revenue figure?

        2- More importantly if he/they were smart, for sure they would be doing much more better with the site..

        What do you say?
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        • Profile picture of the author ProPowerSEO
          Originally Posted by Ghufran1 View Post


          1- I don't understand if he was smart, why would he give that sort of revenue figure?

          2- More importantly if he/they were smart, for sure they would be doing much more better with the site..

          What do you say?
          I hear you,
          personally something seems fishy about the whole sale, could be wrong, but just seems something funny regarding the sellers approach etc
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        • Profile picture of the author sbucciarel
          Banned
          Originally Posted by Ghufran1 View Post

          1- I don't understand if he was smart, why would he give that sort of revenue figure?

          2- More importantly if he/they were smart, for sure they would be doing much more better with the site..

          What do you say?
          all 4 partners in the company have other business that take up 99% of our time and so after running it for a few years, we find that we aren't even coming close to putting the attention into the site that it requires to reach the full potential.
          They probably devote their time to other investments that are producing far more profit.
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          • Profile picture of the author Sanwal
            Originally Posted by sbucciarel View Post

            They probably devote their time to other investments that are producing far more profit.
            Not true.

            if there was absolutely no traffic or content on the site, a domain like fitness.com would still sell for 1m, simply for the potential value of such a domain. Since this isn't the case and we've built a large community around the world, including German, French, Italian and Spanish, an international player would see the potential of such traffic.
            If you are looking to just take what we've built and try to make money on the site, than this domain is not for you. If you have a good business model that could benefit from 3m visitors / month, than this is more up your alley.
            For example, a standard conversion rate is 2% ... 2% of 3m = 60,000 clients / month. If those 60,000 clients bought something with a profit margin of $10, that's $600,000 / month. Those are the clients that we are interested in targeting. Unfortunately, the hurdle with that is you need the cash to have a business that handle that, and that's where we've fallen short. We had the cash to buy the domain, but not the cash (nor time) to develop it. Hence, why it's for sale.
            Very confusing indeed.
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            • Profile picture of the author sbucciarel
              Banned
              Originally Posted by Ghufran1 View Post

              Not true.
              How would you know if it's true or not. That was taken from their listing. That's what they said ... all the partners are 99% engaged with other businesses and have little time to take this site to another level.

              Unless you know them personally, you have no idea what their commitments are. Obviously, all of them know how to pick a great domain and all of them know how to get traffic and profit, so it would not be surprising in the least if this were not their most profitable business.
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  • Profile picture of the author Carlos Tabora
    Maybe back in the early 2000s, you could still sell a domain by itself (like business.com) and get $8-10 million for it. I've bought, sold, developed and registered more than 1,000 domains over the last 12 years, but now I've trimmed it down to less than 100.

    But, a close friend of mine, currently still owns more than 1,000 names and has spent over $1 million getting them. But he understands that domains today aren't worth much unless they're developed to their full potential. He's got a great system for buying and developing domains into full-blown Websites with multiple revenue streams. For example, he bought one 5 years ago for 5 figures and recently sold it for 8 figures. Not a bad return on your investment in my opinion.
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by buzzaddict View Post

      Maybe back in the early 2000s, you could still sell a domain by itself (like business.com) and get $8-10 million for it. I've bought, sold, developed and registered more than 1,000 domains over the last 12 years, but now I've trimmed it down to less than 100.

      But, a close friend of mine, currently still owns more than 1,000 names and has spent over $1 million getting them. But he understands that domains today aren't worth much unless they're developed to their full potential. He's got a great system for buying and developing domains into full-blown Websites with multiple revenue streams. For example, he bought one 5 years ago for 5 figures and recently sold it for 8 figures. Not a bad return on your investment in my opinion.
      Not true.

      Six-Figure Sale at Sedo and Clamor for Country Codes Kept Cash Registers Ringing This Week

      Just browse through the archives. Millions of dollars spent on domain names only.
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  • Profile picture of the author Randall Magwood
    Must be hard to manage a site like that. Probably tired of managing employees. But for $4,000,000? If it sells at this price... i'ma build a high traffic, targeted site like they did along with the income... and price it at $4 mil too.
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    • Profile picture of the author J Bold
      Originally Posted by Randall Magwood View Post

      Must be hard to manage a site like that. Probably tired of managing employees. But for $4,000,000? If it sells at this price... i'ma build a high traffic, targeted site like they did along with the income... and price it at $4 mil too.

      He has no employees to manage for this site. Look at the listing.

      I think he just wants a big payday for a site so he doesn't really spend too much time on, from what I've gathered.
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  • Profile picture of the author Rod Cortez
    To many of the multi-billion dollar conglomerates who own entire supplement companies, health clubs, exercise equipment, etc., $4 million would be a drop in the bucket for them. I wouldn't be surprised if the website got their asking price. I also wouldn't be surprised if some cable or TV network picked up the domain name.

    RoD
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    • Profile picture of the author Sanwal
      Originally Posted by Rod Cortez View Post

      To many of the multi-billion dollar conglomerates who own entire supplement companies, health clubs, exercise equipment, etc., $4 million would be a drop in the bucket for them. I wouldn't be surprised if the website got their asking price. I also wouldn't be surprised if some cable or TV network picked up the domain name.

      RoD
      Exactly my point all along..
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  • Profile picture of the author Sanwal
    Well sbucciarel, don't want to argue with you any more.
    I just told you what they quoted.

    Regards.
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  • Profile picture of the author kalens99
    I agree with sbucciarel. As Internet marketers, this is the only realm in which we think. There are other business models that have much higher ROIs and this guy may have a much bigger fish to go after. For Internet professionals this kind of domain is the best thing ever. For him it might be just be a pain in the a** to run and he wants to after some offline business with more of a "wow" factor.
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  • Profile picture of the author sqnwk
    $4 million dollars is a lot of money for a site that is only making $15K.
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  • Profile picture of the author Jonathan Joseph
    Wow, the site does have a lot of potential, however like many of us have said - for a site of this magnetite, and for such a valuable name they may want to go about selling it privately.
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    • Profile picture of the author Carlos Tabora
      Originally Posted by Jonathan Joseph View Post

      Wow, the site does have a lot of potential, however like many of us have said - for a site of this magnetite, and for such a valuable name they may want to go about selling it privately.
      They could just be trying to get more exposure for the name and testing the waters for what the demand would be by listing it in a public marketplace like Flippa. However, once their listing ends and no one has placed the winning $4 million bid to reach the reserve price, they can use that data as evidence to any private buyers that there is a demand for the name.
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  • Profile picture of the author sbucciarel
    Banned
    It gets even more interesting. Same registrant owns aerobic.com, another powerhouse domain name and it is listed on Sedo for sale.

    Aerobic.com - Aerobic
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    • Profile picture of the author theebookcavern
      Originally Posted by sbucciarel View Post

      It gets even more interesting. Same registrant owns aerobic.com, another powerhouse domain name and it is listed on Sedo for sale.

      Aerobic.com - Aerobic
      Good spot Sbucciarel.

      Have you checked out aerobic.com? It's a very, very basic Adsense site. No header, no menus, no images. Just black text on a white background with 3 Adsense units. It's a lot less developed than than fitness.com but it holds an Alexa rank of 10,367. I wonder how they acquired all these top domains in the fitness niche?

      Tom
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by theebookcavern View Post

        Good spot Sbucciarel.

        Have you checked out aerobic.com? It's a very, very basic Adsense site. No header, no menus, no images. Just black text on a white background with 3 Adsense units. It's a lot less developed than than fitness.com but it holds an Alexa rank of 10,367. I wonder how they acquired all these top domains in the fitness niche?

        Tom
        Yeah ... I checked it out. That's pretty typical of some domain investors to throw up a minimal site like that with little to no artistic enhancements. It is listed on Sedo as a domain only, so the site is just to keep the search engines coming to the domain for the right keywords.
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  • Profile picture of the author DotComBum
    No, the seller is not dumb but the buyer is
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    • Profile picture of the author cmcc360
      Now that is funny, why would you say the buyer is dumb. its a gold mine!
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      • Profile picture of the author DotComBum
        Originally Posted by cmcc360 View Post

        Now that is funny, why would you say the buyer is dumb. its a gold mine!
        I say the buyer is dumb because of the $4,000,000 price tag, if it's worth the price I think those big companies already contacted the owner long time ago and the owner don't have to sell it on Flippa.
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        • Profile picture of the author Brian Tayler
          Originally Posted by DotComBum View Post

          I say the buyer is dumb because of the $4,000,000 price tag, if it's worth the price I think those big companies already contacted the owner long time ago and the owner don't have to sell it on Flippa.
          I will be really surprised if it actually sells for $4million.
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          • Profile picture of the author ExRat
            Hi,

            Very stupid of them to say the least
            he's a total noob judging by how he listed it and how he monetizes his site
            Some people might want to take a read of 'The Art Of War.'

            Domains with same owner : Airgom GmbH
            Total: 50425
            How many other forums are also drawing attention to this sale with the assertion that 'someone's going to get a bargain because the seller is a stupid noob'? Perhaps there's a viral marketing lesson here?
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        • Profile picture of the author atvking
          give me any 10$ .com and a 4.000.000$ production/advertising budget and I will beat what ever fitness.com has to offer ever...I would not pay 4Mil for the domain ever ever ever...but somebody may
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          • Profile picture of the author sbucciarel
            Banned
            Originally Posted by atvking View Post

            give me any 10$ .com and a 4.000.000$ production/advertising budget and I will beat what ever fitness.com has to offer ever...I would not pay 4Mil for the domain ever ever ever...but somebody may
            It's not available for $4M. The reserve was $8M. It was a lot more than just a dynamite premium domain.

            Google PageRank 5
            Alexa Rank 10,829
            Inbound Links 510,674
            Domain Registration Date 12th Nov, 1996
            Compete Ranking 13,530
            Compete Uniques 160,980
            SEMRush Rank 12,483
            Keywords in Google 16,070
            Page Views Per Month 5,500,000
            Uniques Per Month 3,000,000

            Description

            Largest international Fitness website in the World. Fitness.com's major languages include English, Spanish, and German, but also operates in French, Italian, Mandarin, Turkish and Portugese. There are few premium domains like FItness.com that can cater to so many languages around the World.

            Financial Details

            Our monthly revenue is between 12,000 - 18,000 USD. As we do not have any full time employees to monitize our traffic, the sale of this site is mainly under the value of the domain name and the traffic. Currently, our only real expenses are our server fees.

            Traffic Details

            1.5m visitors / month and 3.3m pageviews to spanish site (es.fitness.com)

            1.1m visitors / month and 1.7m pageviews to english sites (Fitness: Exercises, Fitness & Nutrition, and Fitness Articles, training.fitness.com, bodybuilding.fitness.com, weight-loss.fitness.com)
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            • Profile picture of the author atvking
              Originally Posted by sbucciarel View Post

              It's not available for $4M. The reserve was $8M. It was a lot more than just a dynamite premium domain.
              Don't get me wrong the domain is just wonderful. But at an $8M price tag its kinda like sex.com = you wold have made much more $$$ investing the $8M in content and not in just a domain name.
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  • Profile picture of the author manicmethods
    Unless he's the best marketer out there, making us all think he's a fool, when in fact it's part of his sales plan.

    "Make everyone thing I'm stupid and naive about the whole thing"
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  • Profile picture of the author manicmethods
    Unless he's the best marketer out there, making us all think he's a fool, when in fact it's part of his sales plan.

    "Make everyone thing I'm stupid and naive about the whole thing"
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  • Profile picture of the author thinktwice
    I don't think 4 million is crazy... I think that site can easily do 50k/month.

    600,000$/year is a ROI of 15% per year.

    A lot of millionaire would be looking for such a ROI.
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  • Profile picture of the author Sanwal
    As I said earlier, everyone has their opinions and they are differing significantly here.

    @sbucciarel, Great catch/s, now that makes me think, yes he/they maybe really really smart indeed.

    However (Just my opinion)
    If I were a multi millionaire or a huge company and was looking to buy fitness.com, personally speaking i would have done some due diligence and maybe payed for it..

    Everything he says and telling us doesn't match up at all.

    Yes, probably it's a very smart move to market.

    By looking as a buyers perspective,

    1- The domain name
    2- It's authority in google
    3- It's visitors per month

    Anyways 19 dollars well spent for the owner, only if he's using cunning techniques to market it.
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  • Profile picture of the author Ashera
    What a genius marketing plan, I doubt he even intends to sell it on Flippa.
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  • Profile picture of the author zeekr
    No one thinks that type of domain/site could easily make 1MM per month? Not even 500K?
    2.5 million visitors per month? List building? Anybody? Seriously?
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  • Profile picture of the author Sanwal
    Sorry for bumping this thread, but i saw sbuc post about it and decided to recheck this thread :p

    Zeek, that's the point i was making but i guess 100-400k would be more reasonable.

    @Sbuc, remember this post? You should mention this in your new thread :p

    A very happy easter too you too


    Sanwal
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  • Profile picture of the author lotsofsnow
    The real value of this site is maybe $400,000. Everything above that is just hype.
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    • Profile picture of the author Karen Blundell
      I would not be at all surprised if the seller gets more than 4 million, frankly.

      I certainly wish I had the smarts to buy up some of these domains back in 1997 when I first started my Internet journey.

      :p
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    • Profile picture of the author LegitIncomes
      Originally Posted by hpgoodboy View Post

      The real value of this site is maybe $400,000. Everything above that is just hype.
      If the seller would take $400,000 I would have already given him a check!
      Heck, if he'd take $1,000,000 I would have already given him a check!

      It's worth a LOT...at least a few million, maybe as much as $7-8million, imo.
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  • Yes, this domain name is outrageously great, but who will pay 4 million dollars paid to a user with no photo and no history on Flippa?
    I don't know but this is very very strange for me.

    If I had that amount of money I will keep them for me instead of trying the fortune.

    See you soon,
    Alessandro Zamboni
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  • Profile picture of the author Sanwal
    @hpgoodboy

    400k? Naa, no way mate. The domain itself is worth a fortune plus it ranks second i believe for the keyword "fitness" and that's a very competitive keyword.

    You can easily easily make over 100k per month with this site and with 3-4 million visitors a month.

    I would not be at all surprised if the seller gets more than 4 million, frankly.

    I certainly wish I had the smarts to buy up some of these domains back in 1997 when I first started my Internet journey.
    Agreed.


    Allesandro, obviously if your paying such money, there will be physical meetings or legal contracts involved, so i guess that won't be an issue. But as raised earlier, probably buyers are contacting him in private about it, and he's just using flippa to market it.


    Sanwal
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by Ghufran1 View Post

      @hpgoodboy

      400k? Naa, no way mate. The domain itself is worth a fortune plus it ranks second i believe for the keyword "fitness" and that's a very competitive keyword.

      You can easily easily make over 100k per month with this site and with 3-4 million visitors a month.

      I would not be at all surprised if the seller gets more than 4 million, frankly.

      Sanwal
      $4M is the starting bid on that auction. His reserve is $8M. He's aware that it probably won't sell on Flippa. This will be sold through other means.
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  • Profile picture of the author Premier Plugins
    Been waiting all day to get home and post a reply to this thread.

    Very exciting to see such a premium domain for sale. I have little doubt this will be sold for high 7 figures low 8 figure mark. Anyone remember sex.com selling a few years back for around $14 million? And this is a much, much more mainstream domain.

    It's pretty obvious to see that the seller is simply using flippa as a cheap source of viral marketing to create buzz about the sale. Nothing better for a seller than for major buyers to get into bidding wars behind the scenes. I'd be absolutely shocked if the seller had any intention of actually making a sale through flippa.

    In any case, very exciting. Hope the sale is announced publicly, I'd love to see how much one pays to acquire this domain.
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by Premier Plugins View Post

      Been waiting all day to get home and post a reply to this thread.

      Very exciting to see such a premium domain for sale. I have little doubt this will be sold for high 7 figures low 8 figure mark. Anyone remember sex.com selling a few years back for around $14 million? And this is a much, much more mainstream domain.
      I agree ... and also hope they announce the sale publicly when it happens. Would love to know how much this one goes for.
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  • Profile picture of the author bbjumpman
    Pretty amazing to see this on flippa. Interested to see what this really gets.
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  • Profile picture of the author JeremiahSay
    I like the domain name a lot. But I doubt if I would buy this website (if i have the money) for $4M :S

    Don't talk about $4M.. I don't think I'll buy it at $400,000 even.

    Kudos to this guy, hope he managed to get what's he's asking for.
    Jeremiah
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    • Profile picture of the author LegitIncomes
      Originally Posted by JeremiahSay View Post

      I like the domain name a lot. But I doubt if I would buy this website (if i have the money) for $4M :S

      Don't talk about $4M.. I don't think I'll buy it at $400,000 even.

      Kudos to this guy, hope he managed to get what's he's asking for.
      Jeremiah
      You'd be crazy not to, imo anyway.
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      • Profile picture of the author Sanwal
        Originally Posted by LegitIncomes View Post

        You'd be crazy not to, imo anyway.
        ^ That.

        Maybe if you do not have that much, is a different situation but there are many end buyers for this type of domain/site.
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by LegitIncomes View Post

        You'd be crazy not to, imo anyway.
        Absolutely. Some people are not investors, but this is an investment grade domain and this type of domain doesn't hit the sale floor every day.

        Yes, it is under-monetized. The partners selling it explained that they all have other businesses to tend to and this domain is ready to be taken to the next level by a new owner. It's a goldmine.
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  • Profile picture of the author anticoder
    I'd sell it to GNC.

    Well, no. I'd sell it to NBC/GE so they can build a bigger product off it using "The Biggest Loser" as their advertising platform.

    These days, even Jillian Michaels has the money to bank off it.

    Maybe Amazon would buy it.


    If you guys read the comments, the seller has a reserve which was set to at least 8 million. His comments basically say he's selling it on the wrong platform. It doesn't matter how much it makes right now, or the crap content thats on it currently. It can be changed around by anyone with money to invest. It could be the about.com of fitness basically.

    Side not to solidify my point:

    If anyone of you have played/play World of Warcraft, there's a guy named Marko that sold his site and ebook rights to make gold in that game for 50k on that site. If anyone cares to look it up, it was justmy2copper. Buying that crud for 50k was a big mistake.
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  • Profile picture of the author Robbie B
    It is crazy to think that a site like this is as under monetized as it is. I'll be watching to see what happens, but I certainly don't think Flippa is the best place to go and if I did have something as valuable as this one, I would not be selling without a broker being involved.
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  • Profile picture of the author ErikNilsson
    I can smell a scam or a rip-off from that listing.
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  • Profile picture of the author lossman29
    LOL, this is just hilarious. YES, THE GUY IS DUMB. PERIOD.
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by lossman29 View Post

      LOL, this is just hilarious. YES, THE GUY IS DUMB. PERIOD.
      You should be so lucky to be so dumb as to be part owner of this domain. This guy and his partners are no newbies to domain investing.
      Well, they do have a lot on their table. The domain is registered to a company called Airgom GmbH

      Domains with same owner : Airgom GmbH
      Total: 50425
      http://www.aboutthedomain.com/owner/Airgom%20GmbH?p=3

      They have a domain registrar site
      domaindiscount24.com
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  • Profile picture of the author SEOhighway
    Very smart move. Like someone said, it is just about creating a buzz about site, on flippa.com.
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  • Profile picture of the author Paul Hancox
    Some smart Warrior should be on the phone to him right now, offering to sell it on his behalf, for a $500,000 commission.

    [Make sure you get that in writing, though ]

    Who's up for the challenge?
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  • Profile picture of the author Premier Plugins
    I find it kind of interesting that the opinions on investing in this domain vary so greatly.

    To me, this domain has just about everything you would want in purchasing a super premium domain, aside from the lack of current monetization. But then again, I haven't really ever purchased a domain for 7 or 8 figures.
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