Fitness.com for sale on FLIPPA! Is the seller dumb?

by 84 replies
99
https://flippa.com/2712693-fitness-com

12-16k a month? Like fricken seriously?
With that kind of sexy analytics how could one make 500 dollars a day with that kind of visits?? :confused:


I'm still amazed they saying they do not put enough on it, damn look at the potential of this site.. what is the seller doing lol...

Any thoughts?
#main internet marketing discussion forum #dumb #fitnesscom #flippa #sale #seller
  • Listed at $4,000,000... He should contact BeachBody and other such direct marketing companies and see if they would buy it?

    I imagine he will sell it, lots of potential to say the least!

    They don't even offer advertising on the site and aren't taking advantage of building a list or promoting affiliate programs a lot more. A few simple "tweaks" would have that thing printing money...
    • [ 1 ] Thanks
  • I could see it selling for about 2 million but I highly doubt it's going to sell for 4 million. I definitely wouldn't have started the auction at $4,000,000.
  • This seller shouldn't have posted this website on Flippa. Such high end business shouldn't happen on Flippa, where it is rather for selling smaller businesses. I also think that he shouldn't have included any of the statistics about the website because $12K-$18K really turns people off, especially because they're prepared to pay $4M for it. I would suggest he goes up to a large company in the fitness market and starts negotiating. This domain has incredible value.
  • Very stupid of them to say the least.

    @Chase, leave out the revenue etc,
    The domains a gem, their rankings and seo is by far awesome, there analytics are just WOW, and 15k a month (And that too he isn't claiming).

    With such a niche a traffic, wth are these guys doing? They rank for basically all language keywords, and i believe they could beat the number 1 ranked for "Fitness" too and they simply don't have the time?

    Even a simple advertising over there could go for over thousands of dollars.. let alone so many other opportunities, specially in that kind of niche.. i really feel like talking to the owner and telling him wtf are you doing mate??
    • [1] reply
    • Could he sell it for 4m? Sure, but not with how he is selling it right now. To start with, 15k/month is nothing so it shouldn't even be listed for large companies. They could mention that later on just to prove that it is possible to monetize but any big company would already know that. Also, they should be actually getting in touch with some of these huge producers of fitness products and diet/health medicines.
      • [1] reply
  • @Ben, he's a total noob judging by how he listed it and how he monetizes his site

    "Listing it because a friend told me."
    I wonder how are they owning a gem of a site like this :S
    • [1] reply
    • Yeah, I completely agree. He probably just picked up the domain when the internet first started, maybe even as a joke. But out of all seriousness, he didn't do anything special with this domain -- nothing that would make him real money. His site still looks like 1996. That must be one of the reasons his conversions are so low. Also, the under monetization is another fact that he probably couldn't balance out (content vs. monetization) properly which reveals the lack of income he made. There are many more factors, but this domain is honestly worth so much money, discouraging the website and revenues, just the domain itself and its rankings.
  • Im sure Flippa would be well pleased with their commission on that one! $$$
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    • Nope that won't be possible as the limit is 2000$ to their commissions
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    • lol.......... Flippa's maximum commision is $2000 so a $2M owner(minimum) won't mind $2K.... :p:p:p:p:p:p
  • I highly doubt owner will get any potential bidder here. I heard about 1 live domain auction event which take place every year in US, where people do buy domain websites for millions.
    However domain has huge potential as it belongs to most rich niche
  • This domain/site could sell millions id managed well. Owner might be lazy or dumb... or maybe already a millionaire so he don't need money.. lol
  • Personally, I run 4 separate e-commerce stores each doing £30k+ per month (not the site in my signature). If I for 1 minute thought I could sell any of these for anywhere near £4million I would.

    Yes the domain is great, but lets be realistic, majority of traffic is organic and landing on the not very targeted keyword "fitness." This site does suit adsense but with all the latest google updates happening, i would be sure to fully check out its content and previous marketing methods. Even at its monthly turnover, it would be near 30 years to make back your investment. In my opinion, more change of losing money than making it on this one.
  • Banned
    I met a guy at a confrence once that told me in 2001 he registered a website with the exact keyword. like www (dot) keyword (dot) com. For a hefty competition site.

    He then proceeded to sell it two years later for $50'000 and he gave the money to a cancer charity because his mother had just died from cancer. He's a great guy.

    This is totally irrelavent to the thread but I like telling the story.
    • [ 2 ] Thanks
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    • It is a nice story

      As for the domain, not sure I'd stick it up on flippa but maybe he's sent over the sale url to some major players to bash it out in public.
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  • Banned
    The domain by itself is worth a fortune. I'll be watching this auction. I probably would have gotten a broker to sell this site, but I doubt that anyone who owns fitness.com is stupid.
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  • The owner(s) is from Germany?

    http://www.fitness.com/contact_us.php
  • God I wish I was him. Such an incredible domain with unlimited potential.
    • [2] replies
    • Buddy he's got the top notch rankings too, i bet if it had no rankings you would have to spends many many many thousands of dollars to get where he is now..

      I keep on wondering what other project does he have that he doesn't have time for this?? Dear O Dear, lucky guy there.. and as another guy in this thread i believe posted here, atleast he's really stupid or a really really rich guy, other than this fortune he has.. (Which i doubt).

      If he were an entrepreneur, i bet he would know how to go along with this sale..

      I haven't seen any rich
    • Agree with you.. health and fitness is a huge money making niche. I booked domain The fitness mantra some time back and I am not sure if it'd sell for few thousan dollars but yes I'd earn a lots from this domain one day either by affiliate sale or other IM options.
  • Damn, i have so many ideas for this domain, you would not imagine..
    I consider myself stupid enough not to buy domains in the early stages (1990s)

    All depends on luck.. Considering i made that mistake back then i've started buying the new tld's however i have no idea whether it's a good idea.

    Only if i had that much money.. I would definitely pay 2m as a buyers perspective.. but i'm pretty sure there are many many end investors and corps for this.. however this silly owner is in a lost world.. :p
  • Looking at the stats provided, a huge amount of visitors come from Spain and US (they're an even amount) -- and the top keywords seem to point to their forum. Really high amount of organic traffic, high bounce rate. That would make me a bit hesitant. If Google starts hating on you....

    But, yeah, being in the weight loss niche, it would be nice to have fitness.com under my belt! *pats pockets* I think I left my 4 million in my other pants...

    Suzanne
    • [2] replies
    • Suzanne i doubt that Google will hate on the site.. It's go links from newspapers and alot of high authority domains.. One of them i checked was the Washington post..


      Edit: I just checked it's also a partner site of google.. http://www.google.com/ads/displaynet...ner-sites.html
    • There's no reason why it has to be bought by a single individual. Think big.

      Look, there are a lot of people sitting on cash, and I've no doubt there are investor groups looking for opportunities like fitness.com. I went to our bank a couple of months ago to see what rate they'd give me on a $200,000 deposit. They said 1.5%. That's absurd. When traditional investments yield so little, smart people look to invest in businesses.

      The issue is this: Even if you and your partners get this domain for $2 mil instead of $4 mil, you still need to have a hefty amount of cash to build it out. You'll need conversion specialists to help you design and refine your landing pages. You'll have to hire writers and editors. You might even want to put a fitness celeb or two under contract. And you'll need top-notch designers. None of that comes cheap.

      This guy knows he's not going to get $4 million. He's probably hoping to get some cheap publicity.

      fLufF
      --
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      • [1] reply
  • Maybe back in the early 2000s, you could still sell a domain by itself (like business.com) and get $8-10 million for it. I've bought, sold, developed and registered more than 1,000 domains over the last 12 years, but now I've trimmed it down to less than 100.

    But, a close friend of mine, currently still owns more than 1,000 names and has spent over $1 million getting them. But he understands that domains today aren't worth much unless they're developed to their full potential. He's got a great system for buying and developing domains into full-blown Websites with multiple revenue streams. For example, he bought one 5 years ago for 5 figures and recently sold it for 8 figures. Not a bad return on your investment in my opinion.
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  • Must be hard to manage a site like that. Probably tired of managing employees. But for $4,000,000? If it sells at this price... i'ma build a high traffic, targeted site like they did along with the income... and price it at $4 mil too.
    • [1] reply

    • He has no employees to manage for this site. Look at the listing.

      I think he just wants a big payday for a site so he doesn't really spend too much time on, from what I've gathered.
  • To many of the multi-billion dollar conglomerates who own entire supplement companies, health clubs, exercise equipment, etc., $4 million would be a drop in the bucket for them. I wouldn't be surprised if the website got their asking price. I also wouldn't be surprised if some cable or TV network picked up the domain name.

    RoD
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    • Exactly my point all along..
  • Well sbucciarel, don't want to argue with you any more.
    I just told you what they quoted.

    Regards.
    • [1] reply
  • I agree with sbucciarel. As Internet marketers, this is the only realm in which we think. There are other business models that have much higher ROIs and this guy may have a much bigger fish to go after. For Internet professionals this kind of domain is the best thing ever. For him it might be just be a pain in the a** to run and he wants to after some offline business with more of a "wow" factor.
  • $4 million dollars is a lot of money for a site that is only making $15K.
  • Wow, the site does have a lot of potential, however like many of us have said - for a site of this magnetite, and for such a valuable name they may want to go about selling it privately.
    • [1] reply
    • They could just be trying to get more exposure for the name and testing the waters for what the demand would be by listing it in a public marketplace like Flippa. However, once their listing ends and no one has placed the winning $4 million bid to reach the reserve price, they can use that data as evidence to any private buyers that there is a demand for the name.
  • Banned
    It gets even more interesting. Same registrant owns aerobic.com, another powerhouse domain name and it is listed on Sedo for sale.

    Aerobic.com - Aerobic
    • [1] reply
    • Good spot Sbucciarel.

      Have you checked out aerobic.com? It's a very, very basic Adsense site. No header, no menus, no images. Just black text on a white background with 3 Adsense units. It's a lot less developed than than fitness.com but it holds an Alexa rank of 10,367. I wonder how they acquired all these top domains in the fitness niche?

      Tom
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  • No, the seller is not dumb but the buyer is
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    • Now that is funny, why would you say the buyer is dumb. its a gold mine!
      • [1] reply
  • Unless he's the best marketer out there, making us all think he's a fool, when in fact it's part of his sales plan.

    "Make everyone thing I'm stupid and naive about the whole thing"
  • Unless he's the best marketer out there, making us all think he's a fool, when in fact it's part of his sales plan.

    "Make everyone thing I'm stupid and naive about the whole thing"
  • I don't think 4 million is crazy... I think that site can easily do 50k/month.

    600,000$/year is a ROI of 15% per year.

    A lot of millionaire would be looking for such a ROI.
  • As I said earlier, everyone has their opinions and they are differing significantly here.

    @sbucciarel, Great catch/s, now that makes me think, yes he/they maybe really really smart indeed.

    However (Just my opinion)
    If I were a multi millionaire or a huge company and was looking to buy fitness.com, personally speaking i would have done some due diligence and maybe payed for it..

    Everything he says and telling us doesn't match up at all.

    Yes, probably it's a very smart move to market.

    By looking as a buyers perspective,

    1- The domain name
    2- It's authority in google
    3- It's visitors per month

    Anyways 19 dollars well spent for the owner, only if he's using cunning techniques to market it.
  • What a genius marketing plan, I doubt he even intends to sell it on Flippa.
  • [DELETED]
  • No one thinks that type of domain/site could easily make 1MM per month? Not even 500K?
    2.5 million visitors per month? List building? Anybody? Seriously?
  • Sorry for bumping this thread, but i saw sbuc post about it and decided to recheck this thread :p

    Zeek, that's the point i was making but i guess 100-400k would be more reasonable.

    @Sbuc, remember this post? You should mention this in your new thread :p

    A very happy easter too you too


    Sanwal
  • The real value of this site is maybe $400,000. Everything above that is just hype.
    • [2] replies
    • I would not be at all surprised if the seller gets more than 4 million, frankly.

      I certainly wish I had the smarts to buy up some of these domains back in 1997 when I first started my Internet journey.

      :p
    • If the seller would take $400,000 I would have already given him a check!
      Heck, if he'd take $1,000,000 I would have already given him a check!

      It's worth a LOT...at least a few million, maybe as much as $7-8million, imo.
      • [ 2 ] Thanks
  • Yes, this domain name is outrageously great, but who will pay 4 million dollars paid to a user with no photo and no history on Flippa?
    I don't know but this is very very strange for me.

    If I had that amount of money I will keep them for me instead of trying the fortune.

    See you soon,
    Alessandro Zamboni
  • @hpgoodboy

    400k? Naa, no way mate. The domain itself is worth a fortune plus it ranks second i believe for the keyword "fitness" and that's a very competitive keyword.

    You can easily easily make over 100k per month with this site and with 3-4 million visitors a month.

    I would not be at all surprised if the seller gets more than 4 million, frankly.

    Agreed.


    Allesandro, obviously if your paying such money, there will be physical meetings or legal contracts involved, so i guess that won't be an issue. But as raised earlier, probably buyers are contacting him in private about it, and he's just using flippa to market it.


    Sanwal
    • [1] reply
    • Banned
      $4M is the starting bid on that auction. His reserve is $8M. He's aware that it probably won't sell on Flippa. This will be sold through other means.
      • [ 1 ] Thanks
  • Banned
    [DELETED]
  • Been waiting all day to get home and post a reply to this thread.

    Very exciting to see such a premium domain for sale. I have little doubt this will be sold for high 7 figures low 8 figure mark. Anyone remember sex.com selling a few years back for around $14 million? And this is a much, much more mainstream domain.

    It's pretty obvious to see that the seller is simply using flippa as a cheap source of viral marketing to create buzz about the sale. Nothing better for a seller than for major buyers to get into bidding wars behind the scenes. I'd be absolutely shocked if the seller had any intention of actually making a sale through flippa.

    In any case, very exciting. Hope the sale is announced publicly, I'd love to see how much one pays to acquire this domain.
    • [1] reply
    • Banned
      I agree ... and also hope they announce the sale publicly when it happens. Would love to know how much this one goes for.
  • Pretty amazing to see this on flippa. Interested to see what this really gets.
  • I like the domain name a lot. But I doubt if I would buy this website (if i have the money) for $4M :S

    Don't talk about $4M.. I don't think I'll buy it at $400,000 even.

    Kudos to this guy, hope he managed to get what's he's asking for.
    Jeremiah
    • [1] reply
    • You'd be crazy not to, imo anyway.
      • [2] replies
  • I'd sell it to GNC.

    Well, no. I'd sell it to NBC/GE so they can build a bigger product off it using "The Biggest Loser" as their advertising platform.

    These days, even Jillian Michaels has the money to bank off it.

    Maybe Amazon would buy it.


    If you guys read the comments, the seller has a reserve which was set to at least 8 million. His comments basically say he's selling it on the wrong platform. It doesn't matter how much it makes right now, or the crap content thats on it currently. It can be changed around by anyone with money to invest. It could be the about.com of fitness basically.

    Side not to solidify my point:

    If anyone of you have played/play World of Warcraft, there's a guy named Marko that sold his site and ebook rights to make gold in that game for 50k on that site. If anyone cares to look it up, it was justmy2copper. Buying that crud for 50k was a big mistake.
  • It is crazy to think that a site like this is as under monetized as it is. I'll be watching to see what happens, but I certainly don't think Flippa is the best place to go and if I did have something as valuable as this one, I would not be selling without a broker being involved.
  • I can smell a scam or a rip-off from that listing.
  • LOL, this is just hilarious. YES, THE GUY IS DUMB. PERIOD.
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    • Banned
      You should be so lucky to be so dumb as to be part owner of this domain. This guy and his partners are no newbies to domain investing.
  • Very smart move. Like someone said, it is just about creating a buzz about site, on flippa.com.
  • Some smart Warrior should be on the phone to him right now, offering to sell it on his behalf, for a $500,000 commission.

    [Make sure you get that in writing, though ]

    Who's up for the challenge?
  • Banned
    [DELETED]
  • I find it kind of interesting that the opinions on investing in this domain vary so greatly.

    To me, this domain has just about everything you would want in purchasing a super premium domain, aside from the lack of current monetization. But then again, I haven't really ever purchased a domain for 7 or 8 figures.
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