But do you really know exacty what they want? I mean if you do, you should be getting 100% open rates. Do I get 100% open rates? No, I don't but I did find something that increased conversions pretty well for me; So I thought I would share it with you guys.
It's actually something pretty simple, just ask.
Ask your list what they want to know, one simple email can actually bring you thousands of replies!
For example, I have two lists. One of 2143 and another of 2813 and I sent an email out to them - at the time they were probably a couple hundered smaller - asking what they wanted me to go over with them.
I thought I would get maybe 400-500 replies altogether.
When I woke the following day, I checked my email. I had 1200 replies from people on my list who were telling me EXACTLY what they were unsure of. I now knew what I could do to help all of those people.
I did find that I had to actually encourage all the 'lazy' people on my list to email me back.
"All it takes is one hit of the reply button and then two maybe three words. That's all I need to know to help you. I mean come on? You can't be that lazy, let me try my best to help you become the marketer you want to be."
That literally took me seconds to write and it's not even 'good' but it seemed to convert pretty well - So I supoose some would deem it good. After swifting through every single email I had a pretty good understanding of what all these people were wanting to know. So I gave them what they wanted.
What did I get in return? A 14% increase in my open rate over the month and a 9% increase in my CTR. I must say I was pretty impressed.
So my plans now are to do this on the first of each month. Find out what my list want to know in the month ahead and then work my fingers to the bone bringing them crazily good content.
*Remember folks, if you take massive action you will see massive results.