facebook deadline: march 30, your internet marketing efforts lost?

10 replies
Hi --

What do you think of facebook basically saying all pages will be forced to use the new timeline March 30, and the effects it will have on your marketing efforts?

I like the expression 'if it ain't broke, don't fix it'... and while people will "eventually" get used to the new timeline (don't really have a choice), it is kind of annoying...

From what I've read though, it is also designed (essentially) to dramatically reduce the effects of 'internet marketing' via facebook, unless of course you 'pay to play'... (i.e., via facebook (paid) ads, facebook sponsored (paid) posts, facebook (paid) sponsored images, etc, etc)... Facebook has already really made some significant changes to the underlying 'newsfeed' algorithm over the last couple years (such that simply 'liking' a page or having 50,000 likes doesn't mean you'll even get one post seen on other people's sites...) it's all about 'user engagement' (aka a 'drive massive traffic to facebook, then they'll give you a little bit in return') type of deal... From facebook's perspective, it is a very smart business move.

What do you think about this, how do you think it will affect your business, and what kinds of new strategies do you have in place to play on the new 'facebook' playground?

- John
#deadline #efforts #facebook #internet #lost #march #marketing
  • Profile picture of the author Jonathan Joseph
    Hi John,

    These things happen. The internet's regulations and expectations are always changing, and that often times affects our IM efforts - and may force us to 'evolve' our approach.

    All-in-all FB seems to be trying to look out for the end user (to stay on FB longer without feeling like they're being sold to), and of course themselves.
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    Jon

    "Success comes when people act together; failure tends to happen alone." -- Deepak Chopra

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  • Profile picture of the author wesker123
    Well, we can't do anything about it anyway. We just have to adjust to the changes. More work to do though.
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  • Profile picture of the author damasgate
    Yeah, at the end of the day you can't have a landing page which kind of sucks, but you can still have Apps on your page.

    I honestly just outsource it to people here on the WF and I'm waiting to see how they're accommodating their design to the new FB timeline.
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  • Profile picture of the author Cataclysm1987
    I think it's going to suck. I miss the old facebook layout.
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    No signature here today!

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    • Profile picture of the author Birdi
      the internet is always changing and to be honest as a business you have to change with times aswell, only way your business will stay alive and grow

      Facebook will continue to change and will always be looking out for the end user, so our business have to adapt.

      Birdi
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      • Profile picture of the author chrisg942
        We must adapt or fall behind, just like anything else in life.

        Chris
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  • Profile picture of the author mrinternational
    Things will always be changing in this business, and it is those that can adapt that survive and even thrive with change.

    If you stick to being rigid it will be far easier for you to snap like a twig than if you bend and adapt to change.

    Personally I don't like the new changes to Facebook but just like this new change we will always be just a couple of months before the next change so I don't think it will be around forever or before the next biggest thing comes around.
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    • Profile picture of the author Stockbob55
      I actually like it...especially the way that the apps are displayed more prominently at the top of the page and the ability to pin a post like a sticky.

      I resisted it to start with,but that isn't going to get me anywhere
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      If you are sick of the hype...watch this space!
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  • Profile picture of the author theebookcavern
    I don't use a landing page on my Facebook fan page. I use it mainly to share content from my blog so functionally the timeline layout isn't going to affect me much. Visually, I'm not a fan of the timeline layout. I don't like the way it jumps from left to right but I'm sure I'll get used to it.

    For the guys who use landing pages and are worried about losing them, could you perhaps place the contents of your landing page in a Facebook note and then highlight the note? At least this way you could keep the offer from your old landing page in a prominent position on the timeline.

    Hope this helps,

    Tom
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