What do you think of facebook basically saying all pages will be forced to use the new timeline March 30, and the effects it will have on your marketing efforts?
I like the expression 'if it ain't broke, don't fix it'... and while people will "eventually" get used to the new timeline (don't really have a choice), it is kind of annoying...
From what I've read though, it is also designed (essentially) to dramatically reduce the effects of 'internet marketing' via facebook, unless of course you 'pay to play'... (i.e., via facebook (paid) ads, facebook sponsored (paid) posts, facebook (paid) sponsored images, etc, etc)... Facebook has already really made some significant changes to the underlying 'newsfeed' algorithm over the last couple years (such that simply 'liking' a page or having 50,000 likes doesn't mean you'll even get one post seen on other people's sites...) it's all about 'user engagement' (aka a 'drive massive traffic to facebook, then they'll give you a little bit in return') type of deal... From facebook's perspective, it is a very smart business move.
What do you think about this, how do you think it will affect your business, and what kinds of new strategies do you have in place to play on the new 'facebook' playground?