Can I include links to my website from my Amazon E-book

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About to start creating some of my info products into Kindle books

One thing I am not clear on is can I include links to my sites inside my Ebook?

I have read all through Amazons Kindle Publishing TOS and all I can find is you cannot include a backlink to your site in your product description!

Any successful Kindle publishers please enlighten me!

Thanks in advance
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