How Can I Achieve The Lowest Cost-Per-Lead?

by James Liberty 11 replies
I have a squeeze page and I want to build
an e-mail list.

However, I do not want to slave over my
computer all day long in an attempt to drive
free traffic.

Instead, I prefer to pay for traffic (or
outsource the services that will bring traffic
to my squeeze page).

That said, where should I invest the money
to achieve the lowest cost-per-lead, while still
achieving an active list of subscribers?
#main internet marketing discussion forum #achieve #cost per lead #costperlead #leads #lowest #squeeze page
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  • Profile picture of the author napoleonfirst
    Trackboost is a good software to drive insane traffic as John Reese recommends. But you need a domain name and a Wordpress blog.
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  • Profile picture of the author James Liberty
    One response to one of the most important questions in online business? Is this the Warrior Forum, or did I take a wrong turn somewhere? :p
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    • Profile picture of the author Adrianne_
      [1] Depending on your budget, you could start with PPC. There is a learning curve but once you develop it, it will be very profitable. One thing I've learned about google is that even tho it starts out pretty expensive for targeted key words, if you have a good ad that pulls in a lot of click thrus, google will reward you by moving you up without charging you for the higher placement. You might want to test it out with low competition key words so you can develop your ad writing.

      [2] If you don't want to put this much time and effort in to ppc, then visit some high ranking website that are in your target market and see if you can purchase ad placement there. Again, this will depend on your budget.

      [3] Pay someone to write articles & press releases for you if you don't want to do it yourself.

      [4] Pay someone to optimize your squeeze page and submit it to the search engines

      I don't have any personal referrals for you but you could probably find these sources here at warrior.
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    • Profile picture of the author J. Barry Mandel
      Right Website, Wrong Forum.


      Originally Posted by James Gilchrist View Post

      One response to one of the most important questions in online business? Is this the Warrior Forum, or did I take a wrong turn somewhere? :p
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      • Profile picture of the author pmore
        I would use Adbrite and hire a freelancer to post in related forums.
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        • Profile picture of the author myob
          I can do this for you - target niche traffic to your squeeze page. See my sig.
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          • Profile picture of the author David-JP
            Lowering costs is always a good idea, but I think you should really be looking for how to get the most $ from the leads you turn into customers. Then your competition won't be able to keep up with what you can spend to get that lead.

            David
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            • Profile picture of the author Fabian Tan
              If you want to get the lowest cost-per-lead and still build a qualified list, co-registration is a superb way to do it. The only downside: the subscribers are supposed to be less responsive than 'normal' leads, but I haven't encountered that so far when using the right lead generation source.

              Personally, my current main co-registration source is Get Subscribers, which is owned by Get Response, so you can be sure the source is reputable and you are getting REAL leads.

              Now, let me run some numbers by you about my own cost-per-click:

              Cost per lead from Get Subscribers: $0.45 (single opt-in)

              Cost per lead from article marketing (from my own results): $1.05

              I get articles done for a few bucks each and they get me several leads each per article over a period of time. BUT, I have do the work in submitting the articles as I have not outsourced that part (I do not want outsiders accessing my account, nor I do want my articles submitted under a pen name). This costs me time and effort.

              Furthermore, I still write my own articles, so that costs me time and effort again.

              On the other hand, with co-registration, it is totally hands-off. I make the payment, submit the little ad they need, and just the system run on autopilot. Every day, I get an email report in my inbox telling me how many subscribers I got over the last 24 hours.

              And these subscribers convert. I'm touching regular 10%+ click through rates and making hundreds from every mailing I send out. I know a marketer who spent $20,000 on co-registration leads. Once he makes the payment, he just sits back, relax and lets his autoresponder fill up with leads. It's really cool and well worth the investment.

              Fabian
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              • Profile picture of the author Eswar
                Hi Fabian Tan,

                Cost per lead from article marketing (from my own results): $1.05
                One of my friend also generating a lead at $1 per lead using PPC. I was thinking article marketing is cheap.:p

                I know a marketer who spent $20,000 on co-registration leads. Once he makes the payment, he just sits back, relax and lets his autoresponder fill up with leads. It's really cool and well worth the investment.
                Its very interesting. Can you tell me what co registration service this marketer is using to build his list?

                Eswar
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              • Profile picture of the author James Liberty
                Originally Posted by Fabian Tan View Post

                Cost per lead from Get Subscribers: $0.45 (single opt-in)
                Dang, I think they used to charge $0.34 per lead... what happened?
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