Are You Serious - 37 Minutes !!!!!!!

41 replies
Blimey,

I've just lost 37 minutes of my life and I want it back.

Received an email promoting a new service, clicked on the link and was sent to a video squeeze page. Video started playing ........... and played ......... and played ......... and played .......... and played ........

No control bar .... no way to pause, rewind or fast forward.

I gave up after 10 minutes. It was the most boring sales pitch I have ever heard. So I thought I would take a look at the source code. I managed to recreate the page locally and alter the code in order to have a controlbar present ...... 37 minutes long that video would have been !!!!!!!!! I would have had to sit there for 37 minutes before even a price was shown .....

Seriously, you Gurus out there, please for the love of all that's human stop this practice .... It's not cool to post a 37 minute video on a squeeze page with no other links and expect people to sit through it's entirety in order to show a price and go in for the kill ... well I say kill ..... most people will either be asleep or have left the page ages ago as I am sure they have lives .....

Just provide a link on the page to either skip the video and go to the meat of the offer with a price, or shorten the video into a tightly presented 3 or 4 minutes ..... but not expect people to site through 37 minutes before giving a link.............

Rant over.

Jeff
#minutes #serious
  • Profile picture of the author Ben Gordon
    They're not wrong. They're just targeting different audiences, and you're a minority.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Ben Gordon View Post

      They're not wrong. They're just targeting different audiences, and you're a minority.
      They'll never know whether I would have been a serious prospect or not. Even if they feel the need to do 30+ minutes, give me a good reason why and let me know what to expect. And give me the ability to pause the video while I answer the phone, or a call of Nature, or whatever.

      This doesn't even sound like a "squeeze" page, more like a video sales letter. And just like long text letters, if they're boring, people won't get to the bitter end.

      If they're content to exclude me from their audience, I'm content to click away and help them keep their bandwidth bill down...
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      • Profile picture of the author Ben Gordon
        Originally Posted by JohnMcCabe View Post

        They'll never know whether I would have been a serious prospect or not. Even if they feel the need to do 30+ minutes, give me a good reason why and let me know what to expect. And give me the ability to pause the video while I answer the phone, or a call of Nature, or whatever.

        This doesn't even sound like a "squeeze" page, more like a video sales letter. And just like long text letters, if they're boring, people won't get to the bitter end.

        If they're content to exclude me from their audience, I'm content to click away and help them keep their bandwidth bill down...
        I'm saying that you're a minority. Gurus don't just do things for the heck of it, they split test and find out what works. They're probably targeting a much larger audience than you which responds well to video sales letters.

        If conversions were good with video controls, then they would've done that. But, no, it doesn't covert as well with the audiences they're targeted. That's why they didn't allow video controls. Everything is about conversions and making the most money, not satisfying one person and leaving 100 unsatisfied.
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        • Profile picture of the author JohnMcCabe
          Originally Posted by Ben Gordon View Post

          I'm saying that you're a minority. Gurus don't just do things for the heck of it, they split test and find out what works. They're probably targeting a much larger audience than you which responds well to video sales letters.

          If conversions were good with video controls, then they would've done that. But, no, it doesn't covert as well with the audiences they're targeted. That's why they didn't allow video controls. Everything is about conversions and making the most money, not satisfying one person and leaving 100 unsatisfied.
          No arguments here. I'm a minority and happy to be here.

          My point wasn't that the marketer in question was doing something wrong. My point was that his choice of media and format effectively filtered me out of the process.

          As I said above, if he's happy filtering folks like me out, I'm just as happy to accommodate him. No harm, no foul...
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          • Profile picture of the author Shaun OReilly
            If they're smart marketers, they'll be testing DIFFERENT
            approaches to see which approach work best for their
            audience and offer.

            There's NO such thing as a one-size-fits-all answer like
            "long copy is better" / "video is better" / "no controls is
            better"

            You get your answer by testing, not spouting dogma on
            a forum.

            And there are some things that can't be measured in
            a test like potential long-term income from people who
            leave and don't come back.

            Personally, whenever I arrive at a page like that I use
            Download Helper to download the video onto my
            computer and then decide if I want to watch it.

            My time is too valuable to give it away indiscriminately
            to anyone.

            Maybe they're looking for less discriminating people as
            customers.

            Dedicated to mutual success,

            Shaun
            Signature

            .

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          • Profile picture of the author Joseph Robinson
            Banned
            Originally Posted by Jeff Usher View Post

            Blimey,

            I've just lost 37 minutes of my life and I want it back.
            Unfortunately I can't get you your time back; but have this coupon instead



            Originally Posted by JohnMcCabe View Post

            No arguments here. I'm a minority and happy to be here.

            My point wasn't that the marketer in question was doing something wrong. My point was that his choice of media and format effectively filtered me out of the process.

            As I said above, if he's happy filtering folks like me out, I'm just as happy to accommodate him. No harm, no foul...
            This exactly. Don't take it personally. Just be glad that you were able to figure out up front that this isn't the kind of marketer you were going to be able to listen to.
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        • Profile picture of the author kindsvater
          Originally Posted by Ben Gordon View Post

          Gurus don't just do things for the heck of it, they split test and find out what works.
          You're giving some people way too much credit.

          When you see a 'guru' split testing their 37 minute video with a 4 minute video let me know.

          Corey Rudl would split test. You could refresh his pages or look at them day after day and see the changes being tested.

          You don't see that anymore. Now, a bunch of lemmings.

          Hey, I heard a 37 minute unstoppable video that doesn't include a buy link until 25 minutes in created sales for a product - and everyone jumps in and does the same thing.

          That isn't split testing.

          And the original format being copied wasn't split tested either.

          .
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          • Profile picture of the author ronr
            I agree, if they actually tested and split tested that a 37 min video was converting best then good for them but probably not so they most likely have no clue how many people they are driving away.


            Originally Posted by kindsvater View Post

            You're giving some people way too much credit.

            When you see a 'guru' split testing their 37 minute video with a 4 minute video let me know.

            Corey Rudl would split test. You could refresh his pages or look at them day after day and see the changes being tested.

            You don't see that anymore. Now, a bunch of lemmings.

            Hey, I heard a 37 minute unstoppable video that doesn't include a buy link until 25 minutes in created sales for a product - and everyone jumps in and does the same thing.

            That isn't split testing.

            And the original format being copied wasn't split tested either.

            .
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            • Profile picture of the author Christopher Fox
              They're not wrong. They're just targeting different audiences, and you're a minority.
              Minority? Hardly. The vast, vast majority of internet users have NO DESIRE for pages like this. Not Warrior Forum users, but internet users. Hey, if you make money doing this, well, you are not a criminal or a bad person, but, Google has been telling you for years that all of this algo gaming through SEO is NOT what they want to drive traffic to. Period. Pages like this are riding a wave, as well as SEO experts.

              Hey, no judgement from me, ride the wave for all it is worth, but keep your eyes on the shore full of dirt you are quickly approaching.

              There is money in it now, and will always be money in it to some extent, but the days are numbered. 5 months? 5 years? I dunno. But the safe money and the smart online businesses are focusing on quality user experience. I think Google is a behemoth at this point and their new privacy policy sucks the big one, but I am not going to bet against a $200 billion dollar company that has highly intelligent, highly educated and highly paid programmers working hard to fulfill their vision of their product, SERPs.

              And their vision does not include a lot of the currently successful IMers ending up on page one, like they are today. Or page two. Or page three ...
              Signature
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              • Profile picture of the author Rob Howard
                Originally Posted by Christopher Fox View Post

                Minority? Hardly. The vast, vast majority of internet users have NO DESIRE for pages like this. Not Warrior Forum users, but internet users. Hey, if you make money doing this, well, you are not a criminal or a bad person, but, Google has been telling you for years that all of this algo gaming through SEO is NOT what they want to drive traffic to. Period. Pages like this are riding a wave, as well as SEO experts.

                Hey, no judgement from me, ride the wave for all it is worth, but keep your eyes on the shore full of dirt you are quickly approaching.

                There is money in it now, and will always be money in it to some extent, but the days are numbered. 5 months? 5 years? I dunno. But the safe money and the smart online businesses are focusing on quality user experience. I think Google is a behemoth at this point and their new privacy policy sucks the big one, but I am not going to bet against a $200 billion dollar company that has highly intelligent, highly educated and highly paid programmers working hard to fulfill their vision of their product, SERPs.

                And their vision does not include a lot of the currently successful IMers ending up on page one, like they are today. Or page two. Or page three ...

                Or the guy could be, you know, buying traffic and not worrying where Google places his site in the serps...

                Because if he is converting WELL (not saying he is or isn't), then he can probably afford to buy traffic.

                Rob
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        • Profile picture of the author Andy Hart
          Originally Posted by Ben Gordon View Post

          Gurus don't just do things for the heck of it,
          You assume their a "Guru", what makes you come to that conclusion?

          The word "Guru" is soooo overused now, infact I tend to move along when ever I see the word
          Signature

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        • Profile picture of the author John Taylor
          Ben,

          Originally Posted by Ben Gordon View Post

          Gurus don't just do things for the heck of it, they split test and find out what works.
          That's an interesting assumption and I certainly wouldn't
          be as confident as you that all marketers test everything
          to the extent that your generalization suggests.

          In my experience the people who test and track are in a
          small minority. Sadly, it would appear that the vast majority
          of people are more likely to implement something that they've
          seen someone else do in the assumption that if they are doing
          it it must work
          .

          John
          Signature
          John's Internet Marketing News, Views & Reviews: John Taylor Online
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      • Profile picture of the author HeySal
        Originally Posted by JohnMcCabe View Post

        They'll never know whether I would have been a serious prospect or not. Even if they feel the need to do 30+ minutes, give me a good reason why and let me know what to expect. And give me the ability to pause the video while I answer the phone, or a call of Nature, or whatever.

        This doesn't even sound like a "squeeze" page, more like a video sales letter. And just like long text letters, if they're boring, people won't get to the bitter end.

        If they're content to exclude me from their audience, I'm content to click away and help them keep their bandwidth bill down...
        It's not just THEIR bandwidth either. I'm on Wifi right now and live stream stuff like this eat the heck out of my bandwidth. I'm not going to pay extra for someone to sell to me. Put it in text AND video and give us a darned choice. If I go to a page and a video starts running without me clicking it myself, I'm out of there. Period.
        Signature

        Sal
        When the Roads and Paths end, learn to guide yourself through the wilderness
        Beyond the Path

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  • Profile picture of the author Texan23
    I get these all the time from the financial advisory outfits. I absolutely refuse to watch them. What I can't figure out is why they are still using them. Are their conversion rates all that good?
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  • Profile picture of the author stevenfabian
    I absolutely hate this too! If at least there was a way to pause or stop the video or jump at different parts, that would be better. But it's just not good: a seemingly endless mass of information which is not even sure to be what I'm looking for... I usually don't watch these entirely, I either turn off the sound and browse until it reaches its end or click out right away...
    Signature
    No agenda here...
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  • Profile picture of the author JasonParker
    Calm down people.

    Look at it from their end.

    They're listening to their customers.

    They're listening to the cash register.

    They're not concerned about your pet peeves.

    They're listening to Mr Google Optimizer.
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  • Profile picture of the author Texan23
    My reaction is similar to the too-long sales letters. I usually make up mind if I want to know more (usually what the price is) in the first minute. But then the actual offer is 16 pages down. Thank heavens for the scroll bar! But these video presentations are above all else insulting. Some guy thinks you are going to sit there, mesmerized with your mouth hanging open for 30 minutes? All it does is make me angry.

    If I'm really curious then, after about 60 secs I simply grab the video with my Firefox add-in "Download Helper" and then watch it in a desktop player.

    But I'm still curious about actual conversion rates for these things. (Morbid fascination?) What makes them so good that these outfits are willing to insult their customers?
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    • Profile picture of the author JasonParker
      Originally Posted by Texan23 View Post

      My reaction is similar to the too-long sales letters.
      Tests show that longer sales letters convert higher than short ones.

      Even though most people say they hate long sales letters.

      Videos with no controls convert better than videos with controls.

      Even though most people say they hate videos with no controls.

      That's where the saying "Buyers are liars" comes from.

      That's why focus groups won't give you accurate data of what people will break out the debit or credit card for.

      The only data they're looking at is conversion data. Not people getting worked up and complaining on forums.

      (seriously, you guys need to calm down because it's not worth getting angry about and it's not going to do any good)
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      • Inserting a line break between every sentence is annoying, too.

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        • Profile picture of the author Michael Oksa
          Originally Posted by fluffythewondercat View Post

          Inserting a line break between every sentence is annoying, too.

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      • Profile picture of the author John Taylor
        Jason,

        Originally Posted by JasonParker View Post

        Tests show that longer sales letters convert higher than short ones.

        Even though most people say they hate long sales letters.
        You can skim a long sales letter and it then kinda becomes
        a short sales letter. So, a long sales letter can out-perform
        a short sales letter because it can appeal to a wider audience.

        However, you cannot skim a long video.

        I've extensively tested long text v. short text v. video and, in
        my market, long text wins every time.

        John
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  • Profile picture of the author Tsnyder
    What I'm curious to know is how the OP knows
    it was 37 minutes if he gave up after 10...
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    If you knew what I know you'd be doing what I do...
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  • Profile picture of the author Pawpoint
    There`s always Task Manager to deal with this sort of invasion.
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  • Profile picture of the author Anthony La Rocca
    Hey Jeff,

    That definitely sucks for sure!

    What I do in that case is just use my filters. If my main set of contacts is not personally emailing me and recommending the product, then I won't watch anything coming my way. Also, even if its a brand new product, I still like to Google it and check out for legitimate reviews. If my filters are not mailing me about it, nor are there any solid online reviews, I usually steer clear till that changes.

    Who knows...you might of helped other people decide not to waste time on these style of videos...thus you have gained that time back by saving them from it.

    All works out for the best in the end mate

    Originally Posted by Jeff Usher View Post

    Blimey,

    I've just lost 37 minutes of my life and I want it back.

    Received an email promoting a new service, clicked on the link and was sent to a video squeeze page. Video started playing ........... and played ......... and played ......... and played .......... and played ........

    No control bar .... no way to pause, rewind or fast forward.

    I gave up after 10 minutes. It was the most boring sales pitch I have ever heard. So I thought I would take a look at the source code. I managed to recreate the page locally and alter the code in order to have a controlbar present ...... 37 minutes long that video would have been !!!!!!!!! I would have had to sit there for 37 minutes before even a price was shown .....

    Seriously, you Gurus out there, please for the love of all that's human stop this practice .... It's not cool to post a 37 minute video on a squeeze page with no other links and expect people to sit through it's entirety in order to show a price and go in for the kill ... well I say kill ..... most people will either be asleep or have left the page ages ago as I am sure they have lives .....

    Just provide a link on the page to either skip the video and go to the meat of the offer with a price, or shorten the video into a tightly presented 3 or 4 minutes ..... but not expect people to site through 37 minutes before giving a link.............

    Rant over.

    Jeff
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  • Profile picture of the author talfighel
    Well this is easy.....

    If only 20 out of 100 people watch the video until the end, the "guru" still will get a few signups here and there.

    It is all about the numbers and just because you didn't want to hear the rest of the video Jeff, does not mean that others will do the same as you.
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  • Profile picture of the author Carlos Tabora
    Originally Posted by Jeff Usher View Post

    Blimey,

    I've just lost 37 minutes of my life and I want it back.

    Received an email promoting a new service, clicked on the link and was sent to a video squeeze page. Video started playing ........... and played ......... and played ......... and played .......... and played ........

    No control bar .... no way to pause, rewind or fast forward.

    I gave up after 10 minutes. It was the most boring sales pitch I have ever heard. So I thought I would take a look at the source code. I managed to recreate the page locally and alter the code in order to have a controlbar present ...... 37 minutes long that video would have been !!!!!!!!! I would have had to sit there for 37 minutes before even a price was shown .....

    Seriously, you Gurus out there, please for the love of all that's human stop this practice .... It's not cool to post a 37 minute video on a squeeze page with no other links and expect people to sit through it's entirety in order to show a price and go in for the kill ... well I say kill ..... most people will either be asleep or have left the page ages ago as I am sure they have lives .....

    Just provide a link on the page to either skip the video and go to the meat of the offer with a price, or shorten the video into a tightly presented 3 or 4 minutes ..... but not expect people to site through 37 minutes before giving a link.............

    Rant over.

    Jeff
    I'm sure the decision to have a 37 minute video with no way to advance it (or sneak peek forward) IS because that's what they've found converts best for their offer. Most likely, it's high-priced that requires a lot of details to justify their price and the "value you get" from their offer.

    If they had a $1,997 product and showed the price (even if they offered a three payment plan of $697 each) after a few minutes, I'm sure that would drastically decrease their conversion rates.

    keep movin'...

    buzz
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  • Profile picture of the author Genycis
    I'd have to agree with the fact that there are probably some conversions out there that prompt him to still keep the long video. I'm shocked there was no means of pausing it though... even the videos I've noticed with no controls pause when you click right on the video itself at least.

    And I'd have to agree that while you may not like the long video, there are others that may be intrigued long enough to watch it, even if it's a low ratio of 10 out of 100 that watch it and buy... that's 10 customers and sales he just made.

    I tend to not care too much for extremely long sales letters myself, but if they work, then IMers will continue using them... why NOT use them if they're already proven to work more so than not?

    There's one point though that remains true to the short or long video, short or long sales page, etc... if the content is intriguing enough, people will read, people will watch, and people may just buy afterwards! And after all, isn't that the primary goal of your page or video? To get people to buy your product and/or sign up for your list?

    They'll get my great customer service once they buy or join, but if they're not intrigued enough to buy, it won't matter how you please the customer on the outside, if they don't actually become your customer on the inside by buying your product or signing up for your list.
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  • Profile picture of the author onSubie
    Did you not get an exit pop-up when you tried to leave?

    I usually find that I get a pop-up that eventually leads to the offer when I try to leave a long sales video page. Although I'm sure I have seen some that didn't.

    As the above poster noted, if the content is good then it is not so bad.

    A 20 minute video that gives a great over view of a tool compared to 20 minutes of hype that never tells you exactly what you are buying, for example.

    Mahlon
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  • Profile picture of the author Entrecon
    I turn my speaker off and minimize the window. Check back later to see a price.
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  • Profile picture of the author Dr Dan
    I just use download helper or safari to download the video and skip as much as I like once its on my hard drive :-)

    But yes... I agree.... long videos suck without a control bar.

    But like others have mentioned... its a different target audience.


    Signature
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  • Profile picture of the author kindsvater
    Originally Posted by Jeff Usher View Post

    Received an email promoting a new service, clicked on the link and was sent to a video squeeze page. Video started playing ........... and played ......... and played ......... and played .......... and played ........

    No control bar .... no way to pause, rewind or fast forward.
    This is similar to the endless forced pop-up pages on websites until you bought. Used to be really popular with porn sites.

    My office successfully litigated cases on this issue.

    FYI - it is potentially unlawful, even criminal, in California to take possession of a person's web browser and not allow them to control what actions they can take.

    But the question is, could you simply close the web page with the video?

    .
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  • Profile picture of the author Ashley C
    When I come across exactly what you've described, 9 out of 10 times I simply won't bother. The thing is, if they avoided such practice, there's a fair chance I would actually buy from them now and again.
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  • Profile picture of the author facebook marketer
    Banned
    Really!! These videos are a waste of time.
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  • Profile picture of the author Alminc
    Originally Posted by Jeff Usher View Post

    Blimey,

    I've just lost 37 minutes of my life and I want it back.

    Received an email promoting a new service, clicked on the link and was sent to a video squeeze page. Video started playing ........... and played ......... and played ......... and played .......... and played ........

    No control bar .... no way to pause, rewind or fast forward.

    I gave up after 10 minutes. It was the most boring sales pitch I have ever heard. So I thought I would take a look at the source code. I managed to recreate the page locally and alter the code in order to have a controlbar present ...... 37 minutes long that video would have been !!!!!!!!! I would have had to sit there for 37 minutes before even a price was shown .....

    Seriously, you Gurus out there, please for the love of all that's human stop this practice .... It's not cool to post a 37 minute video on a squeeze page with no other links and expect people to sit through it's entirety in order to show a price and go in for the kill ... well I say kill ..... most people will either be asleep or have left the page ages ago as I am sure they have lives .....

    Just provide a link on the page to either skip the video and go to the meat of the offer with a price, or shorten the video into a tightly presented 3 or 4 minutes ..... but not expect people to site through 37 minutes before giving a link.............

    Rant over.

    Jeff

    Have no time/nerves for too long videos without controls?

    Download it!

    iWisoft Free Video Downloader: Free Video Downloader - download online videos from any website.

    StreamTransport: StreamTransport - Hulu downloader/ Youtube downloader/ FLV downloader helps download hulu TV shows/ record hulu movies/ capture hulu videos.

    Orbit Downloader: http://www.orbitdownloader.com/

    You will have the same video on your hard drive, with controls, and can
    jump to the last 3 minutes directly to see the offer and the price.

    Nobody, I mean NOBODY, will force me to sit 37 minutes and wait for
    the last couple of minutes when the offer is revealed! No way!


    .
    Signature
    No links :)
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    • Profile picture of the author HeySal
      Originally Posted by Alminc View Post

      Have no time/nerves for too long videos without controls?

      Download it!


      You will have the same video on your hard drive, with controls, and can
      .............

      .
      Holy Crap are you BRAVE! I sure hope your system is a security fortress. Some of the viruses out there are extremely insidious.
      Signature

      Sal
      When the Roads and Paths end, learn to guide yourself through the wilderness
      Beyond the Path

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      • Profile picture of the author Alminc
        Originally Posted by HeySal View Post

        Holy Crap are you BRAVE! I sure hope your system is a security fortress. Some of the viruses out there are extremely insidious.
        Yes, my system is a security fortress (not because of downloading boring sales videos though , they are harmless)

        Kaspersky Internet Security 2012
        +
        Webroot SecureAnywhere
        +
        some special tweaks.

        No viruses, no spyware, no trojans

        .
        Signature
        No links :)
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  • Profile picture of the author Tim_Carter
    Opinions are like a$$holes. Everybody has one.

    Speaking as one of the above my opinion is I HATE THAT CRAP! Goodbye if you try that on me. I am far more likely to buy with traditional sales copy with an embedded video.
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