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Video Marketing Paralysis: Get on Board or Get Left Behind

by The Niche Man
26 replies
It's obvious that video is the growing trend in marketing, but many marketers continue to resist it. Many continue to resist learning how to do it. And others resist pulling the trigger and using it in their marketing mix.

How did you overcome video marketing paralysis. Or have you yet?
#board #left #marketing #paralysis #video
  • Profile picture of the author Joseph Robinson
    Banned
    I wouldn't say that I'm facing a paralysis, more of a disinterest really. The written word has been my bread and butter, so I will always feel comfortable with it. That's not to say that I will never use video marketing. If I can make something interesting I will definitely go for it.
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  • Profile picture of the author Ken Somerville
    The best way is to just do it. To many people are scared to do it, as they sell junk, and don't want there picture out there. lol

    But you are right with video being the way of the future. What the stats say is the by 2014, 90% of traffic will be from video. So people better start or get left behind.

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    Ken Somerville
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    • Profile picture of the author marciayudkin
      It's obvious that video is the growing trend in marketing, but many marketers continue to resist it. Many continue to resist learning how to do it. And others resist pulling the trigger and using it in their marketing mix.
      It's not necessary for every marketer to jump on every trend.

      Someone who doesn't do video marketing is not necessarily resisting it. They may be putting their time, money and energy where these pay off best for their market.

      Marcia Yudkin
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      • Profile picture of the author vickybabe
        i actually resisted using video for a fair few years, god only knows why. Then one day i bought a youtube wso and started promoting clickbank launches through youtube. Wouldn't you know it first product launch made ten sales in the first day. It is just another avenue of traffic so why not use it?
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        • Profile picture of the author ChadOath
          Hey, I'm curious which WSO you bought. Would you mind posting it here or PMing it to me?

          Originally Posted by vickybabe View Post

          i actually resisted using video for a fair few years, god only knows why. Then one day i bought a youtube wso and started promoting clickbank launches through youtube. Wouldn't you know it first product launch made ten sales in the first day. It is just another avenue of traffic so why not use it?
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      • Profile picture of the author The Niche Man
        Originally Posted by marciayudkin View Post

        It's not necessary for every marketer to jump on every trend.

        Someone who doesn't do video marketing is not necessarily resisting it. They may be putting their time, money and energy where these pay off best for their market.

        Marcia Yudkin
        Your're right. I'm was that person you're describing. I didn't change my mind until I started testing. I found the happy medium using a comibination of video and copy text. But I can see my marketing drifting more toward video as I market to a younger demographic.
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    • Profile picture of the author Dreamer333
      Originally Posted by Ken Somerville View Post

      The best way is to just do it. To many people are scared to do it, as they sell junk, and don't want there picture out there. lol

      But you are right with video being the way of the future. What the stats say is the by 2014, 90% of traffic will be from video. So people better start or get left behind.

      Your Friend in Internet Marketing
      Ken Somerville
      Ken, thanks for the stat. Would you happen to remember the source?
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  • Profile picture of the author Ayush Sharma
    I am full time into youtube marketing. I just love it. Its the easiest to rank and most fun to do. I am actually releasing a new wso in a couple of hours on ranking a video.
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  • Profile picture of the author Paul Hancox
    I was going to make a series of 10 free videos of 10 minutes each, for my latest project... but then, making the slides took me way longer than I expected, and that it was quicker to write up the contents as a series of emails

    So I went that route instead.

    I do intend to turn it into a video series eventually, but for me at least, it was much easier to write an article than to put out a video.

    Having said that, it really depends on the type of video.

    Sure, if you just sit in front of a video for 10 minutes and talk, that's easy.

    If you want to make some fancy slides (which is what I want to do), it can take more time.
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  • Profile picture of the author Yulia from DNP
    From what i seen, a product review account is pretty cool.
    You can make reviews for products, you pretty much get to estiblish yourself , and not only the products you're reviewing.. You can have a facebook page where people will ask to review a certain produc ( another idea there : P ). another way of making it interesting is adding a certain "edge" to the reviews, like being harsh, or funny, etc.
    Yes, there is potential in video marketing. For now i havent met too many people making good money off it, but im sure there are.
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    • Profile picture of the author The Niche Man
      Originally Posted by Yulia from DNP View Post

      From what i seen, a product review account is pretty cool.
      You can make reviews for products, you pretty much get to estiblish yourself , and not only the products you're reviewing.. You can have a facebook page where people will ask to review a certain produc ( another idea there : P ). another way of making it interesting is adding a certain "edge" to the reviews, like being harsh, or funny, etc.
      Yes, there is potential in video marketing. For now i havent met too many people making good money off it, but im sure there are.
      But it rocks and dominates when it comes to product demonstration. That's something you can't do in a sales letter. And that's often the edge that get's someone to buy.
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  • Profile picture of the author The Niche Man
    I think many people put too much importance on the job a video is supposed to do.

    Instead they should see it as an additional part of their marketing mix or arsenal. For example, I don't think it should replace the sales letter ... but add to it. That goes for other marketing elements as well.
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  • Profile picture of the author theebookcavern
    I've personally not made the leap into video marketing yet. Whilst I agree with a lot of the points made in this thread and realise it's definitely a fantastic marketing tool and source of traffic, I don't think it's quite as serious as "Get on Board or Get Left Behind".

    There's always going to be a market for the written word. Look at newspapers and magazines. They were around before video or the Internet were even invented and they still sell. Sure the new technology has put a dent in their sales but they haven't gone out of business because of it. People still like to read and I can't see this ever changing.

    Tom
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    • Profile picture of the author The Niche Man
      Originally Posted by theebookcavern View Post

      I've personally not made the leap into video marketing yet. Whilst I agree with a lot of the points made in this thread and realise it's definitely a fantastic marketing tool and source of traffic, I don't think it's quite as serious as "Get on Board or Get Left Behind".

      There's always going to be a market for the written word. Look at newspapers and magazines. They were around before video or the Internet were even invented and they still sell. Sure the new technology has put a dent in their sales but they haven't gone out of business because of it. People still like to read and I can't see this ever changing.

      Tom
      You make a good point. But taking your newspaper example, newspapers are still limping along yes, but the handwriting is on the wall. I imagine 25 years ago, someone also told them about the "Internet: Get on board or be left behind." Some listened, some didn't thinking, newspapers have been around hundreds of years, they'll always be our main source of information. Right.
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      • Profile picture of the author SpicyRobby
        Originally Posted by The Niche Man View Post

        You make a good point. But taking your newspaper example, newspapers are still limping along yes, but the handwriting is on the wall. I imagine 25 years ago, someone also told them about the "Internet: Get on board or be left behind." Some listened, some didn't thinking, newspapers have been around hundreds of years, they'll always be our main source of information. Right.
        One of the main reasons why written word, in my opinion, is never going to be fully replaced by video is the simple fact that you can't scan a video in a few seconds and decide whether it's worth watching it.

        Of course, we've all seen big product launches being done entirely in video format, but then it's different - anticipation is heightened etc.

        I'm talking about your average instructional, motivational or informative videos - there's always a chance the viewer will leave them or not start watching them because they wouldn't have stirred his interest.

        That's why I always provide a text version of my videos on my blog for a quick scan, and after all - how would Google pick up on long-tail keywords if not for the text?

        Having said that, however - there's no doubt videos provide massive additional value to my visitors and add to my credibility, so there's no doubt the whole video thing is only going to get bigger and bigger.
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  • Profile picture of the author PowToon
    This is a really relevant post for me because I was so jealous of all the cool animated video clips out there, that I went out and created our software (to be released in the next days) that allows you to create awesome presentations and videos.

    The trend is clear - it's all moving to video. I hope that PowToon.com will be a great facilitator for people making the leap in a cool way.
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    • Profile picture of the author mraffiliate
      Originally Posted by PowToon View Post

      This is a really relevant post for me because I was so jealous of all the cool animated video clips out there, that I went out and created our software (to be released in the next days) that allows you to create awesome presentations and videos.

      The trend is clear - it's all moving to video. I hope that PowToon.com will be a great facilitator for people making the leap in a cool way.
      I just signed up to be a beta tester. Really looking forward to it.
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      • Profile picture of the author The Niche Man
        One of the things slowing the popularity of video, other than the quality, is the slowing, stalled and jumpy online video buffering problems many people experiece ... who don't know how to fix them.

        That can also make people reluctant to deal with video.
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  • Profile picture of the author TheWonderingWanderer
    I think video marketing is kinda shi**y. Don't worry about it if you cant make a good video. Most people can see through the production anyways.
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    • Profile picture of the author marciayudkin
      There's always going to be a market for the written word. Look at newspapers and magazines. They were around before video or the Internet were even invented and they still sell. Sure the new technology has put a dent in their sales but they haven't gone out of business because of it. People still like to read and I can't see this ever changing.
      Right.

      Consider, too, what it is you are promoting/selling. If you are selling written reports, or something else that is primarily in writing, you may attract more interest with videos, but that's not necessarily going to translate into great customers for your products.

      Someone who doesn't like to read is most definitely NOT a good customer for me, for example.

      Marcia Yudkin
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    • Profile picture of the author SpicyRobby
      Originally Posted by TheWonderingWanderer View Post

      I think video marketing is kinda shi**y. Don't worry about it if you cant make a good video. Most people can see through the production anyways.
      One of my most watched YouTube videos is where I filmed myself while having a walk and talking into the camera. It's amassed more views than any of my standard studio productions. It's not always easy to determine what the visitors are going to like, so I'd say it's probably more about CONTENT and value to the viewers than production quality.
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  • Profile picture of the author Michael Ten
    I've put up some videos on YouTube... I should put up more...

    Quality and quantity both seem key.
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  • Profile picture of the author Usmile
    I'm still somewhat in the middle right now, indeed video marketing is one of the latest trend today but I guess my knowledge and skills need to be mature before I engage in.
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