Wording for Guarantee

11 replies
Hello,

I need some help to get past a writers block.....

I am looking for a catch phrase we can use to promote a guarantee. It is for a set of courses (non-I.M related....they are B2B safety courses).

I want to work around something of a 'pass guarantee'. We want people to know they are guaranteed a pass when taking one of our courses. We are that confident with our product and service that we want people to feel at ease when making the purchase.

I was thinking something like -
  • Fast Pass Guarantee
  • Guaranteed Success
  • Guaranteed Fast Pass

I need some help from the masses to figure out a catch phrase that will be used to creat a button or badge for our website.

Any thoughts and help would be appreciated!

Cheer,

Dave
#guarantee #wording
  • Profile picture of the author jamesrich1
    • Fast Pass Guarantee - Doesn't make sense to me.
    • Guaranteed Success in 60 days - Or Your Money Back - Would make me feel comfortable with buying.
    • Guaranteed Fast Pass - Doesn't make sense to me.
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  • Profile picture of the author wisedave
    The courses we are selling have an exam at the end that the candidate has to pass in order to get gain their qualification.

    If we told people we would guarantee that recieve a passing grade for their exam, could you see the benefit in this?

    The '60 day' example you give would be more like a money back guarantee.

    Thanks for the direction though!

    Cheers,

    Dave
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    • Profile picture of the author Joseph Robinson
      Banned
      Originally Posted by wisedave View Post

      The courses we are selling have an exam at the end that the candidate has to pass in order to get gain their qualification.

      If we told people we would guarantee that recieve a passing grade for their exam, could you see the benefit in this?

      The '60 day' example you give would be more like a money back guarantee.

      Thanks for the direction though!

      Cheers,

      Dave
      Is this a qualification they can use in the real world (i.e. put on a resume and not get laughed out of the room) or just one you are giving to say they completed your course?

      Also, I'm not too big on the "fast pass" phrasing either. Makes me think of skipping lines at Disney World .
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    • Profile picture of the author MBDirect
      Originally Posted by wisedave View Post

      The courses we are selling have an exam at the end that the candidate has to pass in order to get gain their qualification.

      If we told people we would guarantee that recieve a passing grade for their exam, could you see the benefit in this?

      The '60 day' example you give would be more like a money back guarantee.

      Thanks for the direction though!

      Cheers,

      Dave
      Um, didn't you just say it yourself above?

      PASSING GRADE GUARANTEED

      If so, we assume the accompanying text would include some condition that qualifies the buyer for such a guarantee. Certainly it can't be unconditional. And I image your conditions would need to require some form of visible, tamper-proof proof that the student met your conditions.

      Whatever you do in ANY of your sales literature including the guarantee, be very careful not to leave anything to the imagination that the passing grade is conditional on meeting X qualification. In other words be very meticulous in how you write anything so that no one can get the impression the result will be phony credentials or whatever it is that the graduate can claim after taking the courses.

      If you can work all that out, maybe you can then "brand" your product as "The PGG-Guaranteed" courses, "The One-and-only PGG-Guaranteed" courses or whatever and leverage your guarantee as a) a major selling point and b) a play on exclusivity, a big selling device.

      MBDirect
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  • Profile picture of the author mgreener
    Fast Pass Guarantee or Easy Pass Guarantee (as long as you explain what that means to them in more detail somewhere).
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  • Profile picture of the author wisedave
    Yes...they are quals you can put on your C.V. Also, the phrase will be explained in detail.

    Cheers,

    Dave
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    • Profile picture of the author gvsridhar171
      All said and done the phrase "guarantee" is misleading advertisement. just by joining your course, can you guarantee him that he will pass without he having to do anything at all. you will say "no" because, he has to work hard and he has to use your guidelines, instructions, whatever, which means, he has a job to do which you are not sure whether he will do it right or not.

      so how can you guarantee his "pass"? your system may be 100% perfect. but if he doesn't use your system well, what can you do about it. so how can you guarantee ?

      i suggest instead of using 'guarantee', use phrases like "100% assurance" "100% attention" and so on.
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  • Profile picture of the author rooze
    FastTrac Certification

    Click2Pass

    One Step Certification

    Certi-Fast Guarantee

    Safe-Cert Guarantee

    Certi-fast

    Advantage Pass

    Sure-Pass Guarantee

    Safe-Pass Guarantee

    Sure-Pass Certified

    Certain-Certification

    Collect Your Cert Guaranteed

    CollectaPass

    Preferred Pass Guarantee

    Certain Certification
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  • Profile picture of the author travlinguy
    Pass Or Take The Course Again FREE, Guaranteed!
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    • Profile picture of the author marketerpro
      Originally Posted by travlinguy View Post

      Pass Or Take The Course Again FREE, Guaranteed!
      I LIKE THIS ONE!! it's more convincing and doesn't sound like every other guarantee, imo.
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      • Profile picture of the author wisedave
        Originally Posted by marketerpro View Post

        I LIKE THIS ONE!! it's more convincing and doesn't sound like every other guarantee, imo.
        That's the route we need to travel.....

        Thanks,

        Dave
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