Any massive database of marketing case studies?
I remember when I was in school doing tons of research for psychology we would have access to enormous amounts of peer reviewed psychology articles through our university.
Since getting into marketing I've always wondered, are there any large databases on marketing like this that are open to the public?
I'm not talking about all these tiny little sites where you find 1 or 2 case studies with a person trying to sell a system. I mean something more trusted or educational possibly. I've always found it weird when I type "marketing case studies" into google I'm brought to all types of websites trying to sell me crap that I DO NOT WANT. I want legitimate case studies, where they go over every aspect of a specific campaign. Instead of "read this incredible salesletter that got 500% response!"
Anyone know if something like this exists? I saw fastcompany.com but thats not even close to what I'm looking for. I don't want to learn how to market like chevorlet or ford, I'm looking for smaller business's, case studies of the masses I suppose you can say.
-Red
Since getting into marketing I've always wondered, are there any large databases on marketing like this that are open to the public?
I'm not talking about all these tiny little sites where you find 1 or 2 case studies with a person trying to sell a system. I mean something more trusted or educational possibly. I've always found it weird when I type "marketing case studies" into google I'm brought to all types of websites trying to sell me crap that I DO NOT WANT. I want legitimate case studies, where they go over every aspect of a specific campaign. Instead of "read this incredible salesletter that got 500% response!"
Anyone know if something like this exists? I saw fastcompany.com but thats not even close to what I'm looking for. I don't want to learn how to market like chevorlet or ford, I'm looking for smaller business's, case studies of the masses I suppose you can say.
-Red