Optimizing to a heatmap?
Hi Guys,
We are in the process of optimizing our clients e-commerce landing page according to the data we are receiving from Crazy Egg.
We understand that the red portions of the map are gaining the users attention, but as they scroll down the page we lose attention, gain attention and lose attention again.
What do we do with the "colder" sections of the page? Do we delete that copy or do we change that copy to make it stickier? Basically, what are the common methods of optimizing to a heat map when we already have solid grip on benefit driven copy and sub-heads?
Thank you in advance.
David
We are in the process of optimizing our clients e-commerce landing page according to the data we are receiving from Crazy Egg.
We understand that the red portions of the map are gaining the users attention, but as they scroll down the page we lose attention, gain attention and lose attention again.
What do we do with the "colder" sections of the page? Do we delete that copy or do we change that copy to make it stickier? Basically, what are the common methods of optimizing to a heat map when we already have solid grip on benefit driven copy and sub-heads?
Thank you in advance.
David
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