Here's An Incredibly Easy Way To Get Publicity

I can personally vouch for Paul Hartunian who started this thread; he's no BS, a total straight shooter, and everything I've ever bought from him has been quality, and get this: it actually works IF you simply follow his system. I've generated publicity using his kit.

I'm not affiliated with Paul, just a satisfied customer of his.

David Portney

WOW! That's expensive, but that's just my opinion based on being on both sides of the news desk with experience sending press releases out for myself and for clients, and also sifting through press releases as they arrived at a publication and trying to determine which were actually newsworthy.

I guess it depends on what you are sending out and where you'd like to see results.

If Marketwire sends to thousands of places and you want to cover as many places as possible, that might be a great price.

But if you're hoping for publication in specific places, the blanket approach may not be helpful.

EXAMPLE: I worked at a regional business journal. We ran stories about businesses within this geographic area. So most of the press releases that we received were thrown away or deleted. The senders were often these services that send the press releases out to every single publication you could imagine, so your press release about something going on across the country was no good to us.

With something that's web-based like many of our IM businesses, it could be helpful to use the blanket approach and get your PR distributed everywhere possible.

However, if you are after publication in specific titles, your best best is to get a copy of that publication and look at the staff information inside. Or go to the publication's web site and look for info about the staff. Next, choose the name of one of the reporters and send him or her a friendly email. Or send your press release directly to the editor.

DO NOT send your press release to the publisher, the business manager, someone in advertising or marketing for that publication, etc.

If it so happens that you (or your client, if you're writing PR for a client) already spend money on advertising in this publication, DO NOT contact the publication and say, "You know, for the amount of money that I spend on advertising with you people, I'd say you owe me. You owe me a free article. You owe me an article plus color photos. You owe me a full-page story. You owe me a cover story. I've spent a lot of money with you people over the years. You owe me."

They don't owe you a thing.

News is news.

You don't pay to be in the news (unless you're buying an "advertorial," which isn't news, but don't get me started on that).

Onslaught - Why don't you go to my website and look over the free material before you spend any money. Once you get the basic idea, then you can jump on board.

Traffic Guy Claude - I send out press releases on a topic I'm familiar with. I also have products in that area. So when I'm interviewed, I give the talk show host, reporter, website owner, etc. solid information and in exchange, they give me plugs for my products.

For example, for many years I sent out press releases about dating and relationships. I also have a book, an audio book, lots of CDs, reporters, etc. on dating and relationships. I do interviews about dating and relationships. I answer questions from listeners, viewers, etc. Then the person interviewing me promotes my products.

I have done no advertising whatsoever for my dating and relationship products and I'll bet I've sold more than 95% of the products in this field. It's all based on knowing how to use publicity.