businesses because they can’t think of what to write about.
They can’t think of a topic or story idea.
In this post I’m going to give you an incredibly simple way of coming up with a story idea.
I love to come up with new ideas for my press releases and my publicity campaigns. I love coming up with controversy that draws the media in like a hoochie-koochie girl in a tent at the State Fair.
But that’s me. I’ve been doing this for 30 years.
You may not like to come up with new story ideas. You may think you’re not able to come up with new story ideas (that’s one’s just not true, but I’ll address that in another post).
So why don’t you ride on the coattails of people like me? Why don’t you modify our story ideas to fit your topic?
Let me give you an example.
Right now there’s a book on the bestseller list called “Eat This, Not That”. Not only is the book hot, the author seems to know what he’s doing because I hear him being interviewed all the time. I read interviews in newspapers and magazines. Either he or his publisher know about the power of publicity.
So what if you’re a financial advisor - how can you ride on the coattails of this book’s wave of popularity?
Why not send out a press release with the headline: