Lots of Questions about EZA and Article Syndication! EXPERTS NEEDED FOR ANSWERS PLEASE!

35 replies
Basically, is it still worth posting articles to Ezine Article daily to get traffic to a website directly from readers of the articles and not from an SEO Point-of-View.

I know the question "Is Ezine Articles Dead" has been asked countless times but the answers are always regarding SEO.

I am looking more at the traffic potential direct from Ezine Articles to one of my websites.

Is it worth the effort or not?

And if it is dead in the water, what alternatives are there to Article Directories etc?
#article #ezines #point #seo #view #worth
  • Profile picture of the author nik0
    Banned
    I don't think so, a few months ago directories like Ezine started to rank real bad, so not sure where they should get their traffic from. I would never try to find info on an article directory myself. Unless I want to syndicate their content perhaps so maybe you can get some traffic that way as you must include the link to the author when you syndicate their content.
    {{ DiscussionBoard.errors[5915208].message }}
  • Profile picture of the author Chr
    I wrote an article a little while back to figure that out. I think I got like 5 hits from it...I don't think its worthwhile anymore.
    {{ DiscussionBoard.errors[5915273].message }}
  • Profile picture of the author manicmethods
    Chr, thanks for that. That's probably going to be the best answer for me... Find out myself. Go on Ezine Articles, submit 3-5 articles, get them approved and see if they get any traffic. If they don't, I've only wasted an hour or so. Thanks!
    {{ DiscussionBoard.errors[5915282].message }}
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by manicmethods View Post

    I am looking more at the traffic potential direct from Ezine Articles to one of my websites.
    Why? :confused:

    This isn't what article directories are for, at all.

    I'm a full-time, professional article marketer - it's how I make my full-time living. I submit to Ezine Articles at least 5 days a week, and have done for years.

    But the last thing I would ever want to do would be to get potential customers coming from an article directory to my sites. We all lose most of that traffic. Nobody has a 100% click-through rate. I want the potential customers reading my articles on my site, not on someone else's.

    That isn't what article directories are for, and if you try to use them for that purpose, you may well find it's a thankless task.

    This post explains more clearly, with detailed examples.

    And this post explains fully "how article directories work" ... (and it isn't by trying to use them as a traffic-source!).

    I hope it helps ...
    {{ DiscussionBoard.errors[5915323].message }}
  • Profile picture of the author manicmethods
    Thanks Alexa, and to a degree I agree. But at one point, it was easy to rank an Ezine Article for particular terms that were impossible to rank a website for.

    The problem I have is I am looking to use Article Marketing to promote a Squeeze Page.

    Obviously there's no content/information on the Squeeze Page that would get it ranking in Google and that's why I want to use Ezine Articles.
    {{ DiscussionBoard.errors[5915383].message }}
    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by manicmethods View Post

      at one point, it was easy to rank an Ezine Article for particular terms that were impossible to rank a website for.
      Those days are long gone.

      Thankfully for article marketers, all Google's 2011 Panda updates have made quite sure of that, and we can now rank our owns sites far more easily, and we don't have any of the former problems some people had in that an article in EZA might sometimes outrank the one on their own site, and their potential customers might go from a search engine to an article directory (and of course most of them would never reach their own site at all!).

      Originally Posted by manicmethods View Post

      The problem I have is I am looking to use Article Marketing to promote a Squeeze Page.
      I understand that it's not quite so easy to rank squeeze pages, because of their relative lack of content (though some people seem to manage it anyway). But to try to rank a page on Ezine Articles means only that you'll lose most of the traffic that gets there. It's a bit like pouring water into a bucket with a big hole in it.

      Why not just put up a little site of your own, and do what article marketers do: publish your articles on your own site first, and get the traffic there instead of at EZA, and link to your own squeeze page?

      (Ezine Articles is probably not going to like your linking to a squeeze page, anyway. Eventually, they'll only - understandably, from their perspective - start declining your articles, as they sometimes do, on the grounds that "the site linked to in the resource box contains inadequate original content for our readers").

      Respectfully, it makes very little sense to try to do it the way you're suggesting, for all the reasons explained in the posts linked to in my post just above. You'll just lose most of your traffic unnecessarily to EZA's AdSense ads and other distractions. You'd be trying to use an article directory for a purpose for which it's never existed in the first place.

      This is what all the people who have started off all the threads here with titles like "Article Marketing Is Dead" have been trying to do.

      Obviously they're wrong about it being "article marketing" (it isn't, at all) but they're right that it's dead! For them, anyway, because they're trying to use an article directory in a way they don't work.

      http://www.warriorforum.com/main-int...ml#post5075780
      {{ DiscussionBoard.errors[5915488].message }}
  • Profile picture of the author NicoleBeckett
    Anytime you can get your articles out in front of people who will want to syndicate them, that's a good thing. Even though EZA got "Panda-ed", there are still plenty of webmasters who head there to get free articles for their sites. That's the real value in submitting to EZA and similar sites - and it always has been.

    The whole SEO and traffic thing is a creation of marketers who didn't really understand what article directories were for in the first place, and that's why they're the ones screaming that article marketing is dead and the article directories are useless. To them, that form of article marketing is dead - but it wasn't the right way to go about it in the first place.
    Signature
    Sick of blending in with the crowd? Ready to stand ahead of the pack? The right content writing services can get you there...
    {{ DiscussionBoard.errors[5915445].message }}
  • Profile picture of the author manicmethods
    Right. OK Alexa. I've read your 'Cauliflower Soup' metaphorical explanation but must say my head ended up drowned in Cauliflower Soup and was losing the plot a bit. If it's not too much to ask, could you possibly outline the REAL basics of Syndication for me?

    I think it goes something like this:

    1. Write a super duper high quality article that is written for Publishers (not for SEO) and not the usual (or what was the usual) 400-500 word article, something long and informative.

    2. Post the article to my website, get Google to spot it, index it and then move on.

    3. Submit it to EZA and in the resource box link back to my website.

    4. After getting it accepted on EZA, Webmaster A and B and C etc will publish the content on their website with my resource box meaning I will get clicks through from their website to mine (and it might also help with my website's ranking due to the high quality relavant back link but this is just a bonus.)

    5. Repeat with another article and become a billionaire.

    I do have a question though: I thought EZA didn't approve duplicate content, and surely, if I have the article already published and indexed on my site, then EZA won't approve the article I submit!??! :S:S:S

    Thanks for the help Alexa!
    {{ DiscussionBoard.errors[5917916].message }}
    • Profile picture of the author stephenwaldo
      Well, I'm not Alexa but I'll do my humble best. My own responses are in red.

      Originally Posted by manicmethods View Post

      Right. OK Alexa. I've read your 'Cauliflower Soup' metaphorical explanation but must say my head ended up drowned in Cauliflower Soup and was losing the plot a bit. If it's not too much to ask, could you possibly outline the REAL basics of Syndication for me?

      I think it goes something like this:

      1. Write a super duper high quality article that is written for Publishers (not for SEO) and not the usual (or what was the usual) 400-500 word article, something long and informative. Well, really you're writing for the readers, but the publishers pick out what their readers read. 800 - 1,00 words is fine length-wise.

      2. Post the article to my website, get Google to spot it, index it and then move on. Honestly, the days of waiting for Google to index your content are behind us thanks to the Caffeine update. If you're a brand new site (literally just letting in the bots) then it's probably a good idea to wait for indexation, but otherwise just move right along. This is really just semantics, though, because you've got the important thing right - Post to your website FIRST.

      3. Submit it to EZA and in the resource box link back to my website. Correct, except remember that you'll have to link to a different article than the original...EZA doesn't allow you to link to a duplicate of the same article on your site. This is why I keep a spreadsheet with article "pairs" for syndication purposes.

      4. After getting it accepted on EZA + a couple other directories, if you like, Webmaster A and B and C etc will publish the content on their website with my resource box meaning I will get clicks through from their website to mine (and it might also help with my website's ranking due to the high quality relavant back link but this is just a bonus.) Absolutely correct. This is the purpose of an article directory - Getting yourself in front of other publishers.

      5. Repeat with another article and become a billionaire. Well, I'm aiming for trillionaire, but again that's splitting hairs

      I do have a question though: I thought EZA didn't approve duplicate content, and surely, if I have the article already published and indexed on my site, then EZA won't approve the article I submit!??! :S:S:S

      As I already said, you need to link to a different article (something I never see anybody on here point out, which is kind of weird), but otherwise it's a-okay as long as you're the original author.

      Thanks for the help Stephen!
      Signature
      Need an awesome ghostwriter to fill in for you?

      Check out StephenWaldo.com
      {{ DiscussionBoard.errors[5918372].message }}
  • Profile picture of the author Tadresources
    Sites like Ezine are only good for backlinks. Like someone said, no one goes to Ezine for information.
    {{ DiscussionBoard.errors[5918379].message }}
    • Profile picture of the author Joseph Robinson
      Banned
      Originally Posted by Tadresources View Post

      Sites like Ezine are only good for backlinks (just kidding. The backlinks mean nothing.). Like someone said, no one goes to Ezine for information.
      Fixed that for ya.
      {{ DiscussionBoard.errors[5920014].message }}
  • Profile picture of the author Marhelper
    I wrote over 1,000 articles on EZA but stopped doing so when I realized the power of putting the original article on your own site.
    {{ DiscussionBoard.errors[5918393].message }}
    • Profile picture of the author wpo1408
      Originally Posted by Marhelper View Post

      I wrote over 1,000 articles on EZA but stopped doing so when I realized the power of putting the original article on your own site.
      I did too :-(

      Well, 986 to be exact.
      Signature
      Behind The Smile ~ the Story of Lek, a Bar Girl in Pattaya, Thailand ~
      {{ DiscussionBoard.errors[7029144].message }}
  • Profile picture of the author Dave90210
    I would say all article directories are a thing of the past, why? The reason why is Google hates duplicate content and with all the new panda updates have destroyed auto blogs. Without autoblogs how is the articles supposed to be distributed? Every article submitted has no chance for syndication traffic in my opinion just based on the duplicate content rules.
    {{ DiscussionBoard.errors[5918528].message }}
  • Profile picture of the author Viramara
    Hello manicmethods,

    I knew it's hard to rank squeeze page on google. Let me share : I have a squeeze page ranked in page 1 (for low competition keyword actually). What I did was adding a subdirectory /blog/ in it, write articles based on the chosen keyword (but without stuffing it....) and point the backlinks to it and the squeeze page, which is in root domain. Your own website is the best article directory.

    Originally Posted by Tadresources View Post

    Sites like Ezine are only good for backlinks. Like someone said, no one goes to Ezine for information.
    Yeah agree. I actually saved one of my website from sandbox after posting to article directories.

    A lot of marketers teach you to "research in EZA for content". But I'd better go to library to research and find deeper content for my websites.
    Signature
    Those who have time and search for a better time will lose time (Sufi Proverb)
    {{ DiscussionBoard.errors[5920379].message }}
  • Profile picture of the author manicmethods
    So EZA (and other article directories) allow you to publish content that is on your website provided that you are the author?

    So I can submit an article that is on my website to three article directories and provided the quality if high, they will all get accepted?
    {{ DiscussionBoard.errors[5920466].message }}
    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Dave90210 View Post

      Every article submitted has no chance for syndication traffic in my opinion just based on the duplicate content rules.
      And all those of us who are making plenty of money this way, Dave? How's that happening?!

      Those "duplicate content rules" you speak of have absolutely nothing to do with this at all. Unlike Google, you're not distinguishing between "duplicate content" and "syndicated content". This little article will explain the whole thing to you, if you're willing to read it (but it seems that you never have been in the past, whenever we've had these conversations, so I'm not too optimistic): Article Marketers - Lay the Duplicate Content Myth To Rest Once and For All | Internet Marketing and Publishing

      Looks like Stephen answered all the other questions, above, for myself as well as himself, really ... thank you.

      The thing I do a little differently is that I'm linking back from my resource-box to my landing page, not to another article. I have no problem with people wanting to read another article, of course, but I generally want to show them my home page (which I use as the landing page for this traffic) first, because that's the page on which I so prominently incentivize the opt-in and set their expectations for opting in, and I do see the primary purpose of my websites as being to get the opt-in.

      Originally Posted by manicmethods View Post

      So EZA (and other article directories) allow you to publish content that is on your website provided that you are the author?
      Yes ... article directories do not require previously unpublished content.

      Explained in detail here: http://www.warriorforum.com/main-int...ml#post4309204

      Originally Posted by manicmethods View Post

      So I can submit an article that is on my website to three article directories and provided the quality if high, they will all get accepted?
      You can, but there's little point. Three is really too many. (For me, anyway). If you're after syndication, Ezine Articles is "the place to be". (You could try GoArticles and ArticlesBase, too, I suppose, if you really want - there's certainly no point in submitting it to more than those, unless you know of some special, niche-specific one that's relevant to you).
      {{ DiscussionBoard.errors[5921442].message }}
  • Profile picture of the author theimdude
    15 minutes ago I searched for info on the proper way to store silver rings. My first result was a article posted on goarticles. Yes article directories work but people don't goto goarticle or ezinearticles to find info. Writers that write good informative article get there articles indexed well on those articles which in turn bring traffic to the article site and the site in the resource box.

    Rather do better quality article and then do some followup work to get the articles better indexed and you will benefit from a back link and people reading your content
    Signature
    Do you want 30 back-links in my PRIVATE BLOG network for ONLY $20 ???
    [LIMITED ACCESS + FREE ARTICLE INCLUDED OR YOUR OWN]

    CLICK HERE NOW
    {{ DiscussionBoard.errors[5920547].message }}
  • Profile picture of the author manicmethods
    But I'm NOT looking at getting:

    Traffic from SEs >> Article Directory >> Straight to my Website

    I'm looking at Article Syndication:

    Publishers who Visit Ezine Articles Direct >> Find my Article >> Republish it on there (hopefully) popular webiste with my Bio Box >> Traffic comes from their site, to mine.
    {{ DiscussionBoard.errors[5920604].message }}
  • Profile picture of the author manicmethods
    I've been reading A LOT of your stuff Alexa Smith, as well as a few others who seem to be prominent experts (MYOB for example) and it has all really helped.

    I am ABOUT to start my Article Syndication journey and have started a brand new website that I will promote SOLELY using Article Syndication to see how effective it can be at getting traffic to my website.

    Thanks for all your help and I am sure that if I have any more questions, you will be able to answer.

    Again, thank you. Is there any final advice you would offer before I delve in and get my head down?
    {{ DiscussionBoard.errors[5921488].message }}
    • Profile picture of the author rooze
      Originally Posted by manicmethods View Post

      I've been reading A LOT of your stuff Alexa Smith, as well as a few others who seem to be prominent experts (MYOB for example) and it has all really helped.

      I am ABOUT to start my Article Syndication journey and have started a brand new website that I will promote SOLELY using Article Syndication to see how effective it can be at getting traffic to my website.

      Thanks for all your help and I am sure that if I have any more questions, you will be able to answer.

      Again, thank you. Is there any final advice you would offer before I delve in and get my head down?
      My advice would be not to raise your expectations too high as far as EZA and getting content syndicated. If that's your real goal, you need to be more proactive and go direct to the websites which would be likely users of your content.
      I see submitting to EZA as a very passive activity, it takes 5 minutes to do, so it's worth that amount of your time, but it doesn't yield much. It's a bit hit and miss in my experience. If you want to make a living out of this I wouldn't put much trust in EZA or any of the other 'big' directories, start writing to people direct.
      {{ DiscussionBoard.errors[5921523].message }}
      • Profile picture of the author manicmethods
        Originally Posted by rooze View Post

        My advice would be not to raise your expectations too high as far as EZA and getting content syndicated. If that's your real goal, you need to be more proactive and go direct to the websites which would be likely users of your content.
        I see submitting to EZA as a very passive activity, it takes 5 minutes to do, so it's worth that amount of your time, but it doesn't yield much. It's a bit hit and miss in my experience. If you want to make a living out of this I wouldn't put much trust in EZA or any of the other 'big' directories, start writing to people direct.
        Thanks Rooze. What's the best way to go about directly contacting them?

        Do you email them basically saying "I write content, would you like to syndicate it?"

        Or what?
        {{ DiscussionBoard.errors[5921712].message }}
        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by manicmethods View Post

          What's the best way to go about directly contacting them?

          Do you email them basically saying "I write content, would you like to syndicate it?"

          Or what?
          As Rooze says, depositing your articles in EZA is only passive syndication (submitting your articles in EZA and waiting for people to re-publish them). That is one method, though, and you'd certainly want to add any publishers found that way to your syndication-list and contact them, and offer them more, and so on - all as described in this post: How to increase likelyhood of article syndication?

          But much more important than that is to build your list actively, by contacting people yourself (ezine publishers and webmasters), because many don't know they need content until someone offers it to them, when they'll happily accept it. As described in this post: Your article writing ISN'T working! This is why:

          How you find them and how you contact them is the slightly trickier part.

          Some specific suggestions/tips ...

          Ezine publishers:
          Directory of Ezines (excellent, includes a good advisory service too, but not free)

          Ezine Directories Top 20: The pick of the best ezine directories on the Net (not as good/helpful)

          Webmasters:
          Use search engines to find sites in your niche ... and this article by expert article marketer Anne Pottinger will help, too: Article Syndication To Benefit and Grow Your Business | Internet Marketing and Publishing

          Send them an article (just one, the best one you have that's most appropriate for their site), not a link to one. And not one that's published at EZA (yet).

          And send it in an email, not as an attachment (which often won't reach their inbox and/or won't be opened).

          And write a "covering letter" from their perspective. Tell them why you like their site so much, what you got from it, why you think your article will be of particular relevance and interest to their readers, and so on.

          The initial email you send is the start of the relationship you plan to build with them, and as the saying goes, you don't get a second chance to make a first impression. It needs to be very carefully written. Put yourself in their position and ask yourself what would interest you most, and what you'd say "yes" to.
          {{ DiscussionBoard.errors[5921781].message }}
          • Profile picture of the author JohnMcCabe
            Originally Posted by liukawa View Post

            Pretty impressive response I must say.

            But, how do we actually know that the articles on our site have been indexed by google?

            Is there any online tool we can use to check on this?
            Yes. Google the title. If it shows up, it's indexed.
            {{ DiscussionBoard.errors[5921845].message }}
            • Profile picture of the author stephenwaldo
              Originally Posted by JohnMcCabe View Post

              Yes. Google the title. If it shows up, it's indexed.
              Aw, you beat me to it. Probably a good thing though because I would've been a tad more snide... =)
              Signature
              Need an awesome ghostwriter to fill in for you?

              Check out StephenWaldo.com
              {{ DiscussionBoard.errors[5922084].message }}
        • Profile picture of the author AnniePot
          Originally Posted by manicmethods View Post

          Thanks Rooze. What's the best way to go about directly contacting them?

          Do you email them basically saying "I write content, would you like to syndicate it?"

          Or what?
          Two quick suggestions:

          1. Seriously consider purchasing this ebook: Content Cash System, A New Approach To An Old System by Paul Myers Paul is a long-time expert in true article syndication.

          2. Download this from DocStock: Build A Fortress that Fears No Google Update by Veronica Davis (Veronicd on WF).

          Tiffany Lee (TiffLee) also used to have a great free WSO about Article Syndication, but it doesn't appear to be available any more. You may want to contact her to check.
          {{ DiscussionBoard.errors[5922102].message }}
          • Profile picture of the author myob
            Consider also this timely classic: Turn Words Into Traffic by Jim and Dallas Edwards. This method has consistently worked extremely well for over a decade in driving hordes of highly convertible traffic and continues to do so. It appears that more marketers are now returning to this article syndication business model; providing real value to readers following Google's post-Panda algorithm changes.
            Signature
            “If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton
            {{ DiscussionBoard.errors[5922743].message }}
          • Profile picture of the author wpo1408
            Originally Posted by AnniePot View Post

            .........

            2. Download this from DocStock: Build A Fortress that Fears No Google Update by Veronica Davis (Veronicd on WF).

            .....
            This one is no longer available at docstore either :-(

            is it anywhere else, please?
            Signature
            Behind The Smile ~ the Story of Lek, a Bar Girl in Pattaya, Thailand ~
            {{ DiscussionBoard.errors[7029265].message }}
  • Profile picture of the author manicmethods
    :S:S:S I just don't understand the bit about emailing people to see if they're interested in your articles?

    How do I go about getting them? Finding them? What do I actually say to them?
    {{ DiscussionBoard.errors[5923274].message }}
    • Profile picture of the author myob
      Originally Posted by manicmethods View Post

      :S:S:S I just don't understand the bit about emailing people to see if they're interested in your articles?

      How do I go about getting them? Finding them? What do I actually say to them?
      Read this thread again, including the links for additional references, tools, and guides. It's all been covered quite well right here.
      Signature
      “If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton
      {{ DiscussionBoard.errors[5923305].message }}
    • Profile picture of the author AnniePot
      Originally Posted by manicmethods View Post

      :S:S:S I just don't understand the bit about emailing people to see if they're interested in your articles?

      How do I go about getting them? Finding them? What do I actually say to them?
      The ebook I suggested above by Paul Myers walks you in great detail through the process.

      Also, as Alexa wisely suggested above, subscribe to the Directory of Ezines.
      {{ DiscussionBoard.errors[5923311].message }}
  • Profile picture of the author manicmethods
    If only I could afford to subscribe to it...

    I'll check out that eBook and see if I can afford that.

    Thanks guys.
    {{ DiscussionBoard.errors[5923425].message }}

Trending Topics