Let me give you some detail about what I have been doing so far:
I have a free report that they are getting when they sign up. They then get three (one at a time a few days apart) articles about the topic, then the fifth email is a short review of the clickbank product I promote. Then there are a few more informational emails after that.
Also, my audience is VERY targeted. I am not emailing people with a random promotion.
My results so far:
I am getting around a 50% unique open rate on all the emails (some a bit higher, some a bit lower). Of those about half of them click through on each email (including the one with the clickbank offer). I am not happy with these numbers but that is not really my question.
I have only made one sale that came directly from that fifth email promoting the product. I know it is still early but I expected at least 4 or 5 by now. Within the last two weeks I have made more sales than normal...I would typically have 3 or 4 and the last two weeks I have had 10. I know this is probably nothing to many of you, but I really want this site to be as succesful as possible and I am willing to do the work.
1.) What is the best way to improve the click-through rate of the promotional email?
2.) How can I improve my conversion rate once they have clicked through?
3.) Are some of the other sales I am making likely coming from people on my list, that have returned to the site. Or is the rise in sales likely not related to the list?
4.)Any thoughts / suggestions / criticism about the site in general are welcomed and appreciated. ( I know the "look" of the site needs some work, that is what I plan on focusing on next.)
Thanks in advance for all the help you give!! Also, if you are newer than I am and there is anything I can do to help, please let me know. I would love to be able to give back .