When a person subscribes to my newsletter, they get access to a free video with some tips and advice. The video is about 21 minutes long, 14 of which is the free advice followed by a 7 min. pitch.
The free advice in the video is designed to provide value, build credibility and create desire for the product I pitch, or at least that's what I try to achieve with it.
Here's where it gets complicated...
According to my Aweber stats, about 30% of all unsubscribers unsubscribe after the first email they receive from me, the one with the link to the free video.
I've been asking my unsubscribers for feedback on why they unsubscribe and some (not many, but definitely a few) said they didn't like the fact I pitched them in the video, and they basically just saw the video as one big pitch.
At the same, this first email with the link to the video generates far more sales than any other follow-up email.
So my question is: Should I worry about driving away these subscribers from the first email, or are they people who wouldn't buy in the first place?
Your feedback is very much appreciated,